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11 free tools, plus embeddable review widgets — collect reviews, respond faster, and grow your business.
Generate links, QR codes, and templates to collect more reviews.
AI-powered tools and templates to respond to reviews faster.
Optimize your Google Business Profile and local listings.
Measure review performance and compare with competitors.
Embed review widgets on your website and utility tools.
How to add a Google review widget to a Wix website: in the Wix editor click Add Elements → Embed Code → Embed HTML, paste the BlooTrue one-line embed code into the HTML iframe element, then resize the element to fit the widget. Works in the classic Wix editor and Wix Studio, and on the free Wix plan (Wix's own HTML element does not require a premium plan). Wix renders embeds inside a sandboxed iframe, so set the element height manually and enable the widget's transparent background so it blends with the page. BlooTrue is free with unlimited views and auto-syncs Google reviews daily on paid plans.
Wix has an App Market full of review apps, but the simplest, fastest way to get your real Google reviews onto a Wix page doesn't need any of them. Wix's built-in Embed HTML element accepts any widget embed code — on every plan, including free — and it behaves the same in the classic editor and Wix Studio. Here's the exact click path, plus the two Wix-specific quirks (iframe sizing and background) that catch people.
→ Create your free Google widget for Wix or browse all review widgets for Wix.
Wix's iframe embed is the universal door for third-party widgets. You don't touch code beyond one paste, and unlike many Wix apps it adds nothing to pages where it isn't placed.
Step 1: Create your widget
Open the free Google widget builder, find your business, and pick a style. Turn on the transparent background option so the widget blends into your Wix page instead of showing a white box.
Step 2: Copy the embed code
One script tag plus one div — copy the whole snippet.
Step 3: Add the Embed HTML element
In the Wix editor: Add Elements → Embed Code → Embed HTML (in Wix Studio: Add Elements → Embed & Social → Embed HTML). Click Enter Code and paste the snippet.
Step 4: Size the element and publish
Wix shows embeds in a fixed-size iframe, so drag the element to roughly the widget's height — 400–500px suits most slider and grid styles, 60–80px for a badge. Publish and check the live site.
Wix sandboxes every HTML embed inside an iframe. That's good for safety, but it means the widget can't resize its own container — if your reviews get cut off or you see a scrollbar inside the box, the element is simply too short. Drag it taller in the editor; there's no code fix needed.
Second quirk: the iframe has its own background. If your page section is colored or uses an image, enable the widget's transparent background in the configurator before copying the code — otherwise you'll get a visible rectangle. Both quirks take seconds to handle once you know they exist, and neither requires a paid Wix plan.
For local businesses on Wix — salons, dentists, restaurants, contractors — the homepage strip right under the hero is the strongest placement: visitors see third-party proof before your own marketing copy. A badge widget in the footer keeps a subtle star rating on every page, including your booking page, where hesitation is highest.
If you use Wix Bookings, place a compact grid or slider directly above the booking calendar. Visitors deciding whether to book are exactly the ones a 4.9-star strip converts. More placement patterns are on the Wix widget hub.
Wix's own review apps have one real advantage: they render inside the page rather than an iframe. But they trade it for the usual app costs — monthly fees that stack onto your Wix subscription, view caps on free tiers, and reviews that live in the app's silo. An embed widget keeps one review source of truth (your Google profile), works on the free plan, and moves with you if you ever leave Wix — the same code works on any platform.
If SEO rich snippets are the goal, note that content inside Wix's embed iframe isn't crawled as part of your page. Use the widget for visitor conversion, and pair it with our guide on getting stars in search results for the schema side.
Widget shows a scrollbar or cuts off reviews: the Embed HTML element is too short — drag it taller. This is the #1 Wix embed issue and it's purely a sizing matter.
White box around the widget: enable transparent background in the widget settings and re-copy the code, or match the widget background color to your section color.
Nothing renders after pasting: make sure you used Embed HTML (Enter Code), not the Embed a Site option — the latter expects a URL, not an HTML snippet.
Widget loads in the editor but not on mobile: check the mobile editor separately; Wix keeps independent mobile layouts, and the element may be hidden or zero-height there.
Yes. Wix's Embed HTML element is available on every plan, including free — and the BlooTrue widget itself is free with unlimited views, so the whole setup costs nothing.
Wix renders embeds in a fixed-size iframe, so the widget can't grow the container itself. Drag the Embed HTML element taller in the editor until the scrollbar disappears — no code needed.
Yes — the path is Add Elements → Embed & Social → Embed HTML in Wix Studio, then paste the same embed code. Behavior is identical to the classic editor.
No — content inside Wix's sandboxed embed iframe isn't indexed as part of your page. Use the widget for visitor trust and conversion, and add review schema markup separately if you're chasing star rich snippets in search results.
On paid BlooTrue plans, yes — reviews auto-sync daily with no changes in Wix. The free plan displays the reviews imported when you created the widget.