Review Request Template Generator
Generate copy-paste email and SMS templates that get customers to leave Google reviews. Pick your industry, timing, and tone.
Channel
When to Send
Tone
Optional — personalize your template
Need a review link? Use our Google Review URL Shortener
Select your industry to get started
We'll generate an email or SMS template you can copy and send.
Review Request Best Practices
Timing Matters
Send requests within 24 hours of the experience. Same-day requests convert better than delayed ones.
Higher conversionSMS Beats Email
SMS review requests have a 98% open rate vs 20% for email. Use SMS for highest conversion, email for detail.
98% open rate (SMS industry benchmark)Keep It Short
The best-performing review requests are under 3 sentences for SMS and under 5 sentences for email.
3 sentences maxDirect Link
Always include a direct Google review link. Every extra click between the customer and the review form costs you reviews.
Lower cost per reviewPersonalize
Using the customer's first name increases open rates and response rates.
More opensFollow Up Once
A single gentle reminder 3-5 days later recovers many non-responders. Don't send more than one follow-up.
Recovers non-respondersFrequently Asked Questions
Is it okay to ask customers for Google reviews?
Yes! Google explicitly encourages businesses to ask customers for reviews. What you cannot do is offer incentives (discounts, gifts) in exchange for reviews, or selectively ask only happy customers (review gating). These templates are fully compliant with Google's guidelines.
Should I use email or SMS for review requests?
SMS typically gets 3-5x higher response rates than email because of its 98% open rate. However, email works well for industries where customers expect email communication (B2B, legal, healthcare). The best strategy is to use SMS as your primary channel and email as a follow-up.
When is the best time to send a review request?
Send immediately or within a few hours of the experience when satisfaction is highest. For service businesses (plumbing, auto repair), send right after the job is completed. For appointments (dental, salon), send that same evening. Same-day requests convert roughly 2x better than next-day.
How many follow-ups should I send?
One follow-up 3-5 days later is ideal. It recovers 30-40% of people who didn't respond the first time. More than one follow-up risks annoying customers and can hurt your brand. If they don't respond after one reminder, move on.
Can I automate sending these templates?
Not with BlooTrue. BlooTrue does not send review requests; it is a website widgets platform. Copy the template into your own email or SMS app to send it. Once the reviews come in, a free BlooTrue widget shows them on your website with unlimited views.
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