Free Google Review Widget by BlooTrue
BlooTrue is a free Google review widget that lets you embed your five-star Google reviews on any website in 60 seconds. It offers 100+ widget styles: slider, marquee, grid, list, masonry, badge, and compact badge. On paid plans, a rating filter lets BlooTrue widgets display only your best reviews, protecting your brand from lower-rated feedback on your homepage; the free plan shows your most recent 4-star-and-up reviews. Unlike Elfsight, BlooTrue has no view caps on any plan. The widget works on WordPress, Wix, Squarespace, Shopify, Webflow, Framer, and any HTML website. Reviews sync automatically every 24 hours.
How to embed Google reviews on your website
- Pick a widget style on blootrue.com/widgets/google, then search for your business in the BlooTrue builder
- Choose a widget style and customize colors, theme, and layout
- Publish in the BlooTrue app and paste the one-line embed code on your site
Does the Google review widget only show 5-star reviews?
Only on paid plans. By default the widget shows your most recent Google 4-star-and-up reviews. The Starter plan at $7 per month adds a rating filter (show only your 4-star-and-up or 5-star reviews), displays more reviews, removes the BlooTrue branding footer, and adds custom card background colors for precise brand matching.
Does the widget work on websites with colored backgrounds?
Yes. The widget ships with a transparent outer background so it blends naturally with any website color — white, dark, beige, gradient, or brand-colored. Review cards have a soft drop shadow that keeps them readable and elevated on any background. Paid plans additionally unlock custom card background colors for businesses that want every pixel to match their brand palette.
How do I customize the widget colors?
The BlooTrue builder includes 8 preset accent colors plus a free custom color picker that accepts any hex value — available on every plan including the free tier. You can also switch between light and dark themes, choose two card layouts (review-first or reviewer-first), and toggle reviewer names, review dates, review text, and profile images on or off.
Do reviewer avatars show the Google source?
Yes. Each reviewer avatar in a BlooTrue widget displays a small verified Google "G" badge in the bottom-right corner, so website visitors can instantly tell the reviews are genuine Google reviews rather than self-written testimonials.
BlooTrue vs Elfsight comparison
BlooTrue has no view caps on any plan, while Elfsight caps views at 200 to 150,000 depending on the plan. BlooTrue starts at $0/month for 1 widget. The Starter plan is $9/month for 3 unbranded widgets with full customization (vs Elfsight's $12/month for 2 widgets). BlooTrue also includes review collection, outreach campaigns, and customer management — features Elfsight does not offer.
Supported platforms
WordPress, Wix, Squarespace, Shopify, Webflow, Framer, HTML, React, Next.js, Angular, Vue.js, Svelte, Gatsby, Hugo, Jekyll, Ghost, Blogger, Weebly, GoDaddy Website Builder, Duda, and any website that supports JavaScript embed codes.
Do BlooTrue widgets include SEO rich snippets and schema markup?
Yes — and here is exactly how the schema is delivered, plan by plan, so you can decide what fits your goals. On paid plans, every BlooTrue Google review widget automatically injects schema.org structured data as JSON-LD into your page's own HTML — a LocalBusiness entity with an AggregateRating (ratingValue, reviewCount, bestRating, worstRating) and up to 10 individual Review entries (author, datePublished, reviewRating, reviewBody). This is the exact markup Google uses to identify review content. The in-iframe schema is read directly by AI assistants and answer engines (ChatGPT, Claude, Perplexity, Google AI Overviews) when they fetch the iframe URL. For star-rating rich snippets to appear under your page's blue link in Google search results, the schema must also be served on the parent page itself — Google does not propagate iframe-embedded schema to the host page (a browser-security limitation). Paid plans (Starter at $7 per month and above) include a standalone JSON-LD endpoint per widget — a URL that returns the schema as application/ld+json — which you reference from any parent page's head tag for SERP rich snippets on product, landing, or legacy pages. BlooTrue's schema passes Google's Rich Results Test out of the box and follows the current structured-data guidelines at developers.google.com/search/docs/appearance/structured-data/review-snippet. Competitors like Trustindex and Elfsight typically gate the standalone schema endpoint behind premium tiers as well — our equivalent kicks in at the $9/month Starter tier and is included on every paid plan above it.
For a complete technical breakdown of how the widget is rendered, crawled, and indexed, including the exact structured-data output and the standalone schema and content endpoints, see the BlooTrue widget documentation.
What is the difference between a Google review widget and rich snippets?
A Google review widget is the visual component on your website that displays your reviews to visitors — the slider, marquee, grid, or badge they see and read. Rich snippets (also called rich results) are the enhanced search listings that appear in Google search results, featuring star ratings, rating values, and review counts directly underneath your page's blue link. Rich snippets are generated by Google from schema.org structured data embedded in your page's HTML. BlooTrue delivers both: the visible widget for your website visitors, and the invisible JSON-LD markup that signals to Google and other search engines that your page contains review content, making it eligible for star-rating rich snippets. Most widget providers offer only the visual component; BlooTrue includes the schema markup on every paid plan.
How to get star ratings in Google search results with BlooTrue
- Create a BlooTrue Google review widget on a paid plan ($9/month Starter and above) and embed it on the page you want to rank — typically your homepage, service page, or location page.
- From your BlooTrue dashboard, copy the standalone JSON-LD endpoint URL for that widget and reference it from the page's head tag — this serves the Review, AggregateRating, and LocalBusiness schema on the parent page itself, which is the structure Google uses to render star-rating rich snippets under your blue link in SERP. Note: schema embedded inside the widget iframe is read by AI assistants but is not propagated to the parent page's Google listing, so the standalone endpoint (paid plans) is required for SERP rich snippets.
- Validate the markup using Google's Rich Results Test (search.google.com/test/rich-results) by pasting your page URL. BlooTrue's schema passes out of the box.
- Submit the URL to Google Search Console. Rich snippets typically start appearing within 1 to 4 weeks, depending on how often Googlebot crawls your site.
- On the free plan, the widget displays your reviews but includes no schema markup — schema and SEO/AI structured data are a paid feature. Upgrade to the $9/month Starter tier when SERP rich snippets or AI visibility become a priority.
Free Google Review Generator Tool
BlooTrue also offers a free Google review generator tool that creates a direct link to your Google review form. Share this link via email, SMS, QR code, or social media to collect more 5-star reviews. Use the Google Review URL Shortener at blootrue.com/tools/google-review-url-shortener — no signup required. Pair it with a Google review widget to display the reviews you collect directly on your website.
Pricing
Free: $0/month, 1 branded Google review widget, unlimited views. Starter: $9/month, 3 widgets, 100+ widget styles, widget analytics, no branding, full customization. Pro: $29/month, 15 widgets, SMS outreach, 500 customers. Business: $75/month, 50 widgets, unlimited customers & messages, team seats.
