Google Review Widget for Big Cartel — Free, No App Needed
BlooTrue's Google Review Widget for Big Cartel is a free, app-free embed that displays your 5-star Google reviews on any Big Cartel shop. Big Cartel is the e-commerce platform built for indie creators, makers, artists, and small handmade shops, and unlike Shopify or BigCommerce it has no native Google reviews integration and a much smaller third-party app catalog. BlooTrue fills that gap as a pure HTML embed that works on every Big Cartel plan — Gold (free, 5-product), Platinum, Diamond, and Titanium. The install path is the Pages editor: add a custom Page, click the Source button to switch to HTML view, paste the snippet, save. Diamond and Titanium shops can also paste into theme code (layout.html before </body>) for sitewide placement. Six widget styles (slider, grid, list, masonry, badge, compact badge) with light and dark themes plus a free custom color picker. SEO rich snippets — schema.org Review + AggregateRating JSON-LD — are injected automatically.
How to embed Google reviews on Big Cartel in 60 seconds
- Search your business in the configurator above (or paste your Google Maps share link).
- Pick a widget style and customize colors, theme, and layout.
- Click Copy Code to get the one-line HTML embed.
- In Big Cartel admin: Pages → Add a page (or edit an existing custom Page).
- Click the Source button (
</>) at the top-right of the editor toolbar to switch to HTML view, paste the embed code, then click Save. - For sitewide placement (Diamond+): Customize design → Theme code → Edit code, open
layout.html, paste before</body>, save.
Does this work on the Gold (free) plan?
Yes. The Pages route works on every Big Cartel tier including Gold. Theme code editing (Customize design → Edit code) is gated behind the Diamond plan and up, but Gold-tier shops don't need it — the Pages route is the canonical install path. Most indie creators on Big Cartel use the Pages route even on paid plans.
BlooTrue vs the Big Cartel app gap
The Big Cartel App Store does not list a dedicated Google reviews app, and most Shopify-style review apps (Yotpo, Stamped, Reviews.io) do not target Big Cartel as a platform. That leaves indie shops with two practical options: hand-roll a custom HTML snippet or use a third-party embed like BlooTrue. BlooTrue is the free, paste-and-go option in that category — no marketplace, no app, no platform-side approval.
