Google Review Widget for Big Cartel — Free, No App Needed
BlooTrue's Google Review Widget for Big Cartel is a free, app-free embed that displays your Google reviews on any Big Cartel shop. Big Cartel is the e-commerce platform built for indie creators, makers, artists, and small handmade shops, and unlike Shopify or BigCommerce it has no native Google reviews integration and a much smaller third-party app catalog. BlooTrue fills that gap as a pure HTML embed that works on every Big Cartel plan — Gold (free, 5-product), Platinum, Diamond, and Titanium. The install path is the Pages editor: add a custom Page, click the Source button to switch to HTML view, paste the snippet, save. Diamond and Titanium shops can also paste into theme code (layout.html before </body>) for sitewide placement. 100+ widget styles (slider, marquee, grid, list, masonry, badge, compact badge) with light and dark themes plus a free custom color picker. On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page where the embed runs inline rather than inside an iframe, so search engines and AI assistants can read the reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars.
Does this work on the Gold (free) plan?
Yes. The Pages route works on every Big Cartel tier including Gold. Theme code editing (Customize design → Edit code) is gated behind the Diamond plan and up, but Gold-tier shops don't need it — the Pages route is the canonical install path. Most indie creators on Big Cartel use the Pages route even on paid plans.
BlooTrue vs the Big Cartel app gap
The Big Cartel App Store does not list a dedicated Google reviews app, and most Shopify-style review apps (Yotpo, Stamped, Reviews.io) do not target Big Cartel as a platform. That leaves indie shops with two practical options: hand-roll a custom HTML snippet or use a third-party embed like BlooTrue. BlooTrue is the free, paste-and-go option in that category — no marketplace, no app, no platform-side approval.