The Yotpo alternative priced by location, not by orders
From $9 a month however many orders you take. Yotpo Reviews is $89 a month at 500 orders.
Yotpo collects product reviews and photos from your customers after they buy, priced by how many orders you take each month. BlooTrue shows the reviews your store already has on Google, Facebook, Trustpilot and 20+ other platforms, from $9 a month. Pick Yotpo to collect product reviews; pick BlooTrue to display store reviews.
Prices checked on both pricing pages on .
Build a free widgetThe short version
BlooTrue vs Yotpo at a glance
| Compared | BlooTrue | Yotpo |
|---|---|---|
| What it does | Shows store reviews from 20+ platforms | Collects product reviews and UGC after purchase |
| Price is set by | Locations | Monthly orders |
| Free plan | 1 widget, unlimited views, your latest 10 reviews | Limited, up to 50 orders a month |
| At 500 orders a month | Starter: $9 a month | Starter $89 or Pro $169 a month |
| Loyalty and referrals | Not offered | Separate product, free plan, paid from $199 a month |
| Best for | Stores that want Google or Trustpilot reviews on product and checkout pages | Stores that want to collect product reviews, photos and video |
Yotpo prices by orders. BlooTrue prices by location.
Yotpo’s Reviews & UGC price is set by a monthly-orders slider: free up to 50 orders, paid from $15 a month, and $89 for Starter or $169 for Pro at up to 500 orders a month. A store that grows pays more.
BlooTrue Starter is $9 a month, or $84 a year, for one location with unlimited widgets and views, whatever your order count. Pro is $29 a month for up to 10 locations.
Yotpo collects product reviews. BlooTrue shows store reviews.
Yotpo asks customers for product reviews after they buy and shows them with photos and video on your product pages, with loyalty and referral programs as a separate product. BlooTrue doesn’t collect reviews.
What BlooTrue does is show the reviews your store already has on Google, Facebook, Trustpilot and 20+ other platforms, on Shopify, WooCommerce, Wix, Squarespace or any other site, with one line of code.
Pick Yotpo if…
- You need product reviews collected after every purchase, with photos and video.
- You want loyalty and referral programs from the same vendor.
- You sell under 50 orders a month and Yotpo’s limited free plan covers you.
If that’s you, Yotpo is a solid choice. If you want the store reviews you already have on Google or Trustpilot on your pages, BlooTrue costs far less as you grow.
In depth
Everything side by side
Pricing
| Compared | BlooTrue | Yotpo |
|---|---|---|
| Free | $0: 1 widget, unlimited views | $0: limited, up to 50 orders a month |
| Entry price | Starter: $9 a month or $84 a year | From $15 a month at the lowest order volume |
| At 500 orders a month | Still Starter, $9 a month | Starter $89 or Pro $169 a month |
| Larger stores | Pro $29 a month for 10 locations; Business $75 for 25 | Premium and Enterprise by quote |
| What sets the price | Locations | Monthly orders |
What each one does
| Compared | BlooTrue | Yotpo |
|---|---|---|
| Product reviews after purchase | Not offered | Yes |
| Store reviews from Google, Trustpilot and others | 20+ platforms, blended in one widget on Starter and Pro | Not stated on the pricing page |
| Loyalty and referrals | Not offered | Separate product, paid from $199 a month |
| Where it works | 58 builders, including Shopify, WooCommerce, Wix and Squarespace, one line of code | Online stores |
Yotpo prices are in US dollars per month, set by its monthly-orders slider, as its pricing page shows them. Read on from yotpo.com/pricing and blootrue.com/pricing. Spot something out of date? Email info@blootrue.com.
How to switch from Yotpo to BlooTrue in 3 steps
- 1
Find your business
Open the BlooTrue widget page for the platform your reviews are on and search your business name. Your reviews come from your public profiles, so there is nothing to export from Yotpo.
- 2
Pick a style and get the code
Choose a layout and enter your email. The one-line embed code arrives in your inbox, with no account or password needed.
- 3
Add it to your store
Paste the BlooTrue line on your product, cart or home page. If you keep Yotpo for product reviews, the two sit side by side.
What Do You Get on Every BlooTrue Plan?
Whatever you decide about Yotpo, this is the full BlooTrue feature set and what each plan costs.
Your reviews readable by AI, on paid plans
On Starter, Pro and Business the embed writes your review text, rating and count into your page HTML, with schema.org markup, and the script swaps in the animated widget for visitors. AI crawlers such as GPTBot, ClaudeBot and PerplexityBot read the HTML your server sends; they do not run widget JavaScript or read third-party iframes. Free BlooTrue widgets render inside an iframe that those crawlers skip.
Unlimited views on every plan, free included
No impression caps, no monthly view quota, no widget paused or hidden because a page got traffic. This is true on the free plan too. Most competitors meter views and move you up a tier when a page does well.
Unlimited widgets and domains on paid plans
Paid plans put no cap on how many widgets you build or how many domains you embed them on, with a domain allowlist to control where they render. Pricing moves on locations, not on websites, so landing pages and microsites do not each cost extra.
20+ review sources, 100+ styles on paid plans
Google, Facebook, Trustpilot, Yelp, TripAdvisor, G2, Capterra, Airbnb, Booking.com and more. Over 100 widget styles with light and dark themes, custom accent colours and star animations on paid plans; the free plan ships one branded widget in 5 styles. Reviews auto-translate into 68+ languages.
What Does Each Plan Include?
Free forever — 1 branded widget of any type, unlimited widget views with no impression cap, 1 connected review source on any platform, 5 widget styles, auto-translation into 68+ languages.
$84/year billed annually
Everything for one location — unlimited widgets of every type, every widget style and animation, no BlooTrue branding, reviews auto-refreshed daily, 3 connected platforms (20+ to pick from; Pro includes them all), unlimited views and domains with a domain allowlist, advanced rich snippets, widget analytics. All-in-one widgets blend its 3 platforms; Pro blends every platform. 1 location included, extra locations $5/month each.
$290/year billed annually
Everything in Starter for up to 10 locations (extra locations $4/month each) — built for agencies and multi-location brands. All-in-one widgets blending every platform you connect into one (Starter blends its 3), every review source included (Starter includes 3), negative review email alerts, priority support.
$750/year billed annually
Everything in Pro for up to 25 locations (extra locations $3/month each) — reviews auto-refreshed twice daily, sub-accounts and white-label for your clients (coming soon), priority support with a 4-hour SLA.
Full breakdown on the pricing page, and the two-minute test for whether your current widget is readable by AI is in this guide.
Frequently Asked Questions
How much does Yotpo cost?
Yotpo Reviews & UGC is free up to 50 orders a month, then from $15 a month; at up to 500 orders it is $89 for Starter or $169 for Pro. Larger plans are by quote.
Is BlooTrue cheaper than Yotpo?
For showing reviews, yes: BlooTrue Starter is $9 a month at any order volume. Yotpo’s price also buys product-review collection, which BlooTrue doesn’t offer.
Does BlooTrue collect product reviews?
No. BlooTrue shows reviews from Google, Facebook, Trustpilot and 20+ other platforms. For post-purchase product reviews, Yotpo is built for that.
Can I use BlooTrue alongside Yotpo?
Yes. You can show product reviews with Yotpo and your Google or Trustpilot reviews with BlooTrue; the BlooTrue widget doesn’t depend on Yotpo.
Does BlooTrue have a free plan?
Yes, free forever: 1 widget, unlimited views and your latest 10 reviews from 1 platform, with a small BlooTrue badge. The free widget keeps the reviews from the day you build it.
When is Yotpo the better pick?
When you need product reviews collected after every purchase, with photos and video, or loyalty and referral programs from the same vendor.
Researched and written by Mike Ragimov, founder of BlooTrue. Yotpo pricing was last read from their own pricing page on . BlooTrue is our product, so treat this as an interested comparison and check Yotpo’s current figures yourself.
Try BlooTrue free
No credit card and no view cap. Search your business, pick a style and create a free account to get your embed code.
BlooTrue compared
BlooTrue vs Yotpo: the summary
Yotpo and BlooTrue both put reviews on an online store, but they do different jobs; this comparison was checked on 5 October 2026 against Yotpo’s pricing page. Yotpo Reviews & UGC collects product reviews and user content after purchase and is priced by monthly orders: a limited free plan up to 50 orders a month, paid plans from $15 a month, and Starter at $89 or Pro at $169 a month at up to 500 orders; Loyalty & Referrals is a separate product with paid tiers from $199 a month. BlooTrue does not collect product reviews. It shows a store’s existing reviews from Google, Facebook, Trustpilot and 20+ other platforms, priced by location rather than orders: a free plan with 1 widget and unlimited views, Starter at $9 a month or $84 a year, Pro at $29 for 10 locations and Business at $75 for 25. Yotpo is the better pick for collecting product reviews; BlooTrue costs far less for displaying store reviews.
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