Can customers who bought from my own site leave a review that shows in the Etsy widget?

No. An Etsy review can only be written by the Etsy buyer of an Etsy order, after the estimated delivery date and within 100 days of it. The widget shows those reviews and nothing else, so an order placed on your own site never appears in it, however pleased the customer was.

Do I paste my Etsy shop link or a listing link into BlooTrue?

Your shop link, in the form etsy.com/shop/YourShopName. The shop page carries the star rating and the full review count, and reviews from every listing feed into it, so the widget has your whole shop to draw on. Then choose a layout and copy the one-line embed onto your storefront or product pages.

My shop picked up three new Etsy reviews this week, why does the widget still show the old ones?

Because the free plan does not refresh. A free Etsy widget holds the reviews that were on your shop when you created it, and later ones stay on Etsy. Paid plans re-read your shop every day and add reviews buyers have posted since, so a review left on Monday is usually on your site by Tuesday.

Is the BlooTrue Etsy review widget free?

Yes. The free plan embeds Etsy reviews on any website with no plugin, no recurring fee and unlimited views. It shows the reviews present when the widget is created, with a small BlooTrue badge; paid plans refresh daily and remove the badge.

How do I add Etsy reviews to my website?

Paste your Etsy profile URL into the builder on this page, pick a style, copy the one-line embed code and paste it into your site. The same code works on WordPress, Shopify, Wix, Webflow, Squarespace and plain HTML, with no plugin, extension or app.

Do the reviews stay up to date automatically?

On paid plans, yes: the widget re-reads your Etsy page every 24 hours, so new reviews appear on their own. The free plan keeps the reviews imported at setup, which suits a business that collects reviews slowly and wants a fixed set on the page.

no code neededunlimited viewsfree forever

Free Etsy Review Widgets for Any Website

Embed your Etsy reviews on any website in 60 seconds — paste your profile URL, pick a style, copy the code. Real Etsy shop reviews, on your own storefront and product pages.

Build your free Etsy widget →

Free forever · no credit card · no plugin

Key facts: 60-second install on any site · free forever, no plugin needed · unlimited views on every plan · daily review auto-sync on paid plans · 100+ widget styles · schema.org markup on paid plans

Last updated October 21, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Etsy reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Reviews on more than one platform?

Premium

Put your Etsy reviews in one widget with Google, Facebook and Trustpilot. Each card shows which platform its review came from.

See all in one widgets →

Why put Etsy reviews on your site?

Etsy reviews are tied to real, verified purchases and are rich with buyer detail — exactly the social proof shoppers want on a product page. Show your Etsy shop's reviews on your own storefront to turn browsers into buyers.

About Etsy reviews in this widget

The Etsy widget shows reviews buyers left for your Etsy shop, with the shop's star rating and total review count from Etsy in the header. Every Etsy review is tied to an order, because Etsy only opens the review form to the buyer of that order. Reviews are left on individual listings and roll up into the shop rating, and the widget can show both kinds. Sellers who also sell from their own site expect the widget to merge reviews from both shops. It shows only what buyers posted on Etsy; orders placed elsewhere never reach it.

Bringing your Etsy reputation to your own site

Most Etsy sellers who open their own website hit the same problem on day one: the new site has no reviews, while the Etsy shop has years of them. An Etsy widget carries that history across, so a visitor who has never heard of your brand sees straight away how Etsy buyers rated your work.

Where Etsy reviews earn their place

Use them where a new visitor decides whether to trust a small maker with an order.

Product pages, below the description, where buyers want to know whether the work matches the photos.
Your About or Our Story page, so the person behind the shop comes with buyers' words about the work.
Custom order and wholesale enquiry pages, where orders are larger and buyers more careful.
The homepage, near the first collection, as a short slider or a rating badge.

Star Seller stays on Etsy

Etsy gives the Star Seller badge to shops that, over a three-month period, hold a 4.8-star average review rating, reply to at least 95% of first messages within 24 hours and ship at least 95% of orders on time with tracking, alongside a minimum number of orders and sales. Etsy checks eligibility on the first of every month. The badge is Etsy's and lives on Etsy; what the widget brings to your site is your shop's reviews and its rating as Etsy shows it.

Reviews for orders placed on your own site

Buyers who order from your website cannot review that order on Etsy, so ask them for a review on a platform such as Trustpilot. Once you have both, an all-in-one widget from the Starter plan can show Etsy reviews and website-order reviews together, each card marked with where it came from.

Example

A ceramicist opening her own shop

She has sold mugs on Etsy for five years and is moving her best sellers to a Squarespace site. She builds an Etsy widget from her shop link, adds it under the product descriptions and on her About page, and keeps the Etsy shop running. On the free plan the widget keeps the reviews it had when she built it; a paid plan re-reads the shop daily, so new Etsy reviews follow her to the site.

How to add Etsy reviews to your website

Create a free BlooTrue account, paste your Etsy profile URL into the builder, pick a style and copy one line of embed code into your site. It takes about a minute.

1
Create a free BlooTrue account — no credit card needed.
2
Paste your Etsy profile URL into the builder.
3
Pick a style from 100+ layouts and match your brand colors.
4
Copy the one-line embed code into your site — done.

Step-by-step guide: How to Embed Etsy Reviews on Your Own Store

Official documentation: Etsy: What to Do if You Receive a Negative Review

Everything you need to show Etsy reviews

100+ widget styles

Slider, marquee, grid, list, masonry, carousel, and badge layouts — light or dark, with custom accent colors.

No plugin, one embed

A single copy-paste embed code drops Etsy reviews onto any website — no plugin, app, or code skills needed.

Daily auto-sync

Paid plans refresh your Etsy reviews every 24 hours so your widget never goes stale.

SEO rich snippets

On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page where the embed runs inline rather than inside an iframe, so search engines and AI assistants can read the reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars.

No view caps

Your widget always shows your reviews — no impression limits on any plan, including free.

68+ languages

Widget labels auto-translate to match your visitors, wherever they are.

Etsy Review Widget — FAQ

Can customers who bought from my own site leave a review that shows in the Etsy widget?: No. An Etsy review can only be written by the Etsy buyer of an Etsy order, after the estimated delivery date and within 100 days of it. The widget shows those reviews and nothing else, so an order placed on your own site never appears in it, however pleased the customer was.
Do I paste my Etsy shop link or a listing link into BlooTrue?: Your shop link, in the form etsy.com/shop/YourShopName. The shop page carries the star rating and the full review count, and reviews from every listing feed into it, so the widget has your whole shop to draw on. Then choose a layout and copy the one-line embed onto your storefront or product pages.
My shop picked up three new Etsy reviews this week, why does the widget still show the old ones?: Because the free plan does not refresh. A free Etsy widget holds the reviews that were on your shop when you created it, and later ones stay on Etsy. Paid plans re-read your shop every day and add reviews buyers have posted since, so a review left on Monday is usually on your site by Tuesday.
Is the BlooTrue Etsy review widget free?: Yes. The free plan embeds Etsy reviews on any website with no plugin, no recurring fee and unlimited views. It shows the reviews present when the widget is created, with a small BlooTrue badge; paid plans refresh daily and remove the badge.
How do I add Etsy reviews to my website?: Paste your Etsy profile URL into the builder on this page, pick a style, copy the one-line embed code and paste it into your site. The same code works on WordPress, Shopify, Wix, Webflow, Squarespace and plain HTML, with no plugin, extension or app.
Do the reviews stay up to date automatically?: On paid plans, yes: the widget re-reads your Etsy page every 24 hours, so new reviews appear on their own. The free plan keeps the reviews imported at setup, which suits a business that collects reviews slowly and wants a fixed set on the page.