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Free Etsy Review Widgets for Instapage

Embed Etsy reviews on any Instapage page in 60 seconds — HTML widget, paste, save. Real Etsy shop reviews, on your own storefront and product pages.

Build Your Etsy Review Widget

Etsy

Key facts: 60-second install on Instapage · free forever, no plugin needed · installs via the HTML widget · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

Etsy reviews on Instapage campaign pages

Etsy sellers turn to Instapage when they want a page built for one campaign: a product launch, a gift season, a wholesale offer, traffic from paid ads. The page has one goal and little spare room. Two choices decide how much the Etsy reviews on it can do: where the order button leads, and how the widget is reused.

Where should the Instapage button send buyers who read Etsy reviews?

To your Etsy listing, if that is where the order happens, because the buyer then checks out on the same platform whose reviews they just read.

If the button leads to your own store instead, add a plain line above the widget saying the reviews come from your Etsy shop. Nobody then mistakes Etsy orders for orders placed on your site, and the claim your page makes stays accurate.

Can one Etsy widget run on several Instapage campaign pages?

Yes. The embed code is a single line that works on any page, so each campaign page gets its own HTML widget holding the same code.

That suits sellers who build a fresh Instapage page for every season or product. The free plan's one widget has unlimited views, so a page for a winter sale and another for a spring launch can show the same Etsy reviews at no extra cost. Taking one page down leaves the others untouched.

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Etsy reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all Etsy review widgets · Want a different review platform on Instapage? All review widgets for Instapage

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add Etsy Reviews to Instapage

Connect your Etsy profile in BlooTrue, pick a style, then paste one embed code into the HTML widget on Instapage and publish.

  1. 1

    Open your page in the Instapage builder.

  2. 2

    Add an HTML widget from the widget menu where the reviews should appear.

  3. 3

    Paste the BlooTrue embed code into the widget and save it.

  4. 4

    Update/publish the page — the widget renders on the live page.

Instapage shows custom HTML as a grey placeholder in the builder — use Preview or the published page to see the rendered reviews.

Where the Code Goes on Instapage

On Instapage the embed code goes into an HTML widget, added from the widget menu on the page you are editing.

The builder does not run the script on the canvas; it shows a grey placeholder box, so you only see the reviews in Preview or on the published page. You set the box's width and height by dragging its handles, and since Instapage positions elements absolutely, make it roughly as tall as the widget or the reviews may overlap elements below. Each landing page holds its own HTML widget, and A/B variations do not share it.

If the widget does not show on Instapage

  • If the published page shows overlapping content beneath the reviews, enlarge the HTML widget placeholder; Instapage uses the placeholder height for layout.
  • If Preview shows reviews but the live page does not, click Update to push the latest version; edits stay unpublished until then.
  • If one A/B variation lacks the widget, open that variation and add the HTML widget again; variations do not inherit each other's widgets.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Instapage: Embedding custom HTML or widgets into an Instapage landing pageEtsy: What to Do if You Receive a Negative Review

Etsy Review Widget for Instapage — Free, No Plugin

Embed Etsy reviews on any Instapage page with a single copy-paste embed code. Real Etsy shop reviews, on your own storefront and product pages. Installs via the HTML widget.

Where Etsy reviews help most on Instapage

Brands selling one hero product through Instapage send cold traffic to a single page, and that visitor has no reason yet to believe anything on it.

The Etsy widget should sit right after the first product claim or the video, not at the very bottom, with a compact badge beside the order button. Reviews from buyers on Etsy carry weight that self-written testimonials cannot, because the visitor can go and check them there. On upsell and order-bump steps, leave it off: the buyer has already decided, and those pages work best short. A thank-you page is a fair place for it, where it reassures a buyer who just paid.

About Etsy reviews in this widget

The Etsy widget shows reviews buyers left for your Etsy shop, with the shop's star rating and total review count from Etsy in the header. Every Etsy review is tied to an order, because Etsy only opens the review form to the buyer of that order. Reviews are left on individual listings and roll up into the shop rating, and the widget can show both kinds. Sellers who also sell from their own site expect the widget to merge reviews from both shops. It shows only what buyers posted on Etsy; orders placed elsewhere never reach it.

Etsy Widget on Instapage — FAQ

Is the BlooTrue Etsy review widget free for Instapage?
Yes. BlooTrue is completely free to embed Etsy reviews on Instapage. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Instapage?
Open your page in the Instapage builder. Add an HTML widget from the widget menu where the reviews should appear. Paste the BlooTrue embed code into the widget and save it. Update/publish the page — the widget renders on the live page.
Anything specific to Instapage worth knowing before I embed?
Instapage shows custom HTML as a grey placeholder in the builder — use Preview or the published page to see the rendered reviews.
Where should I place Etsy reviews on Instapage for the biggest lift?
Post-click landing pages: under the headline for first-glance trust, and above the form for conversion-moment proof.
Do the reviews stay up to date automatically?
Paid plans auto-sync your Etsy reviews daily, so the widget always shows your latest 5-star reviews without touching Instapage again. The free plan shows the reviews imported at setup.
Can customers who bought from my own site leave a review that shows in the Etsy widget?
No. An Etsy review can only be written by the Etsy buyer of an Etsy order, after the estimated delivery date and within 100 days of it. The widget shows those reviews and nothing else, so an order placed on your own site never appears in it, however pleased the customer was.
Do I paste my Etsy shop link or a listing link into BlooTrue?
Your shop link, in the form etsy.com/shop/YourShopName. The shop page carries the star rating and the full review count, and reviews from every listing feed into it, so the widget has your whole shop to draw on. Then choose a layout and copy the one-line embed onto your storefront or product pages.
My shop picked up three new Etsy reviews this week, why does the widget still show the old ones?
Because the free plan does not refresh. A free Etsy widget holds the reviews that were on your shop when you created it, and later ones stay on Etsy. Paid plans re-read your shop every day and add reviews buyers have posted since, so a review left on Monday is usually on your site by Tuesday.

Ready to Put Etsy Reviews on Your Instapage Pages?

Free forever. No plugin. 100+ widget styles. Set up in 60 seconds.

Free Etsy Review Widget