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Free Expedia Review Widgets for Instapage

Embed Expedia reviews on any Instapage page in 60 seconds — HTML widget, paste, save. Verified-traveler Expedia reviews, where guests decide to book.

Build Your Expedia Review Widget

Expedia

Key facts: 60-second install on Instapage · free forever, no plugin needed · installs via the HTML widget · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Expedia reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all Expedia review widgets · Want a different review platform on Instapage? All review widgets for Instapage

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add Expedia Reviews to Instapage

Connect your Expedia profile in BlooTrue, pick a style, then paste one embed code into the HTML widget on Instapage and publish.

  1. 1

    Open your page in the Instapage builder.

  2. 2

    Add an HTML widget from the widget menu where the reviews should appear.

  3. 3

    Paste the BlooTrue embed code into the widget and save it.

  4. 4

    Update/publish the page — the widget renders on the live page.

Instapage shows custom HTML as a grey placeholder in the builder — use Preview or the published page to see the rendered reviews.

Where the Code Goes on Instapage

On Instapage the embed code goes into an HTML widget, added from the widget menu on the page you are editing.

The builder does not run the script on the canvas; it shows a grey placeholder box, so you only see the reviews in Preview or on the published page. You set the box's width and height by dragging its handles, and since Instapage positions elements absolutely, make it roughly as tall as the widget or the reviews may overlap elements below. Each landing page holds its own HTML widget, and A/B variations do not share it.

If the widget does not show on Instapage

  • If the published page shows overlapping content beneath the reviews, enlarge the HTML widget placeholder; Instapage uses the placeholder height for layout.
  • If Preview shows reviews but the live page does not, click Update to push the latest version; edits stay unpublished until then.
  • If one A/B variation lacks the widget, open that variation and add the HTML widget again; variations do not inherit each other's widgets.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Instapage: Embedding custom HTML or widgets into an Instapage landing pageExpedia: Mastering Hotel Guest Reviews

Expedia Review Widget for Instapage — Free, No Plugin

Embed Expedia reviews on any Instapage page with a single copy-paste embed code. Verified-traveler Expedia reviews, where guests decide to book. Installs via the HTML widget.

Where Expedia reviews help most on Instapage

Hotels and rentals use Instapage for campaign pages: a direct-booking offer, a seasonal package, a wedding or group enquiry.

The visitor came from an ad and knows nothing about you, so the Expedia widget belongs high on the page, straight under the offer and before the gallery. Guest reviews answer what a photo cannot: was it clean, did the host reply, was the location what the listing promised. On an enquiry page, put it beside the form. On a direct-booking offer, show the same guests and the same score the visitor would find on Expedia, so booking direct feels as safe as booking through the platform. One placement per campaign page is enough.

About Expedia reviews in this widget

The Expedia widget shows the guest reviews from your property's Expedia page, with the guest rating and review count Expedia publishes in the header. Expedia lets only travelers who booked through Expedia and completed the stay leave a review, so every review in the widget comes from an actual stay. The mistake hoteliers make is expecting feedback from guests who booked direct to turn up here. It cannot; a review that was never posted on Expedia is not in the widget. The header is Expedia's own figure, not an average of the reviews shown.

Expedia Widget on Instapage — FAQ

Is the BlooTrue Expedia review widget free for Instapage?
Yes. BlooTrue is completely free to embed Expedia reviews on Instapage. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Instapage?
Open your page in the Instapage builder. Add an HTML widget from the widget menu where the reviews should appear. Paste the BlooTrue embed code into the widget and save it. Update/publish the page — the widget renders on the live page.
Anything specific to Instapage worth knowing before I embed?
Instapage shows custom HTML as a grey placeholder in the builder — use Preview or the published page to see the rendered reviews.
Where should I place Expedia reviews on Instapage for the biggest lift?
Post-click landing pages: under the headline for first-glance trust, and above the form for conversion-moment proof.
Do the reviews stay up to date automatically?
Paid plans auto-sync your Expedia reviews daily, so the widget always shows your latest 5-star reviews without touching Instapage again. The free plan shows the reviews imported at setup.
Which Expedia page do I paste to pull my property's reviews?
Your property's own page on Expedia. Its address ends with a number after .h and the words Hotel-Information, for example expedia.com/City-Hotels-Your-Property.h123456.Hotel-Information. That page holds the guest rating and the traveler reviews the widget reads. Paste it, choose a layout and copy the embed onto your booking page.
Does the number at the top of the Expedia widget match my Expedia page?
It is the guest rating and review count Expedia publishes for your property, copied rather than recalculated, so it matches the page as of the widget's last read. On the free plan that read happened when you created the widget; paid plans read the page daily, so the header follows your Expedia rating as new stays are reviewed.
Can the Expedia widget give my hotel page star rich snippets in Google?
No. Google's review-snippet rules exclude reviews a business shows about itself through an embedded widget. Paid plans still add schema.org Review and AggregateRating JSON-LD with your Expedia guest rating and review count to the page, which search engines and AI assistants can read if the embed is rendered inline; inside a sandboxed iframe it is invisible to them. The free plan adds no markup.

Ready to Put Expedia Reviews on Your Instapage Pages?

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Free Expedia Review Widget