Is there a free review widget for Instapage?

Yes — BlooTrue embeds Google, Facebook, Trustpilot, Yelp, TripAdvisor, G2, Capterra, Airbnb, Booking.com or any of 21 review platforms on Instapage for free. Add an HTML widget in the Instapage builder and paste the embed. No plugin, no view caps.

Which review platforms can I show on Instapage?

21 platforms: Google, Trustpilot, Yelp, Facebook, TripAdvisor, Airbnb, Angi, Glassdoor, Agoda, BBB, OpenTable, RateMDs, Capterra, G2, Indeed, TrustRadius, Clutch, Expedia, Booking.com, Etsy, Google Play — each with its own Instapage install guide. Starter ($9/month) blends its 3 connected platforms into one all-in-one widget, and Pro ($29/month) and higher blend every platform you connect.

Do I need a Instapage plugin or app?

No. BlooTrue is a pure HTML embed — one line of code pasted into the Instapage editor. Add an HTML widget in the Instapage builder and paste the embed.

Does Instapage support third-party review widgets?

Instapage supports them through its HTML widget. Anything that ships as an embed snippet, including a BlooTrue review widget, is pasted into that widget from the widget menu. There is no app marketplace step. Paste, save the widget, and Update the page; the reviews then load on the live landing page.

Why is my Instapage HTML widget just a grey box?

That grey box is how the Instapage builder represents custom HTML; it does not execute scripts on the canvas. The widget's real output appears in Preview and on the published URL. Resize the grey box to about the height of the rendered reviews so surrounding elements are laid out correctly.

Do I need to add the review widget to every Instapage variation?

Yes. Instapage A/B variations are separate copies of the page, so an HTML widget added in variation A is not present in variation B. Open each variation, add the HTML widget in the same position and paste the same embed code, then Update the experience so both variations show reviews.

Free Instapage Review Widgets

Embed your best reviews from any of 21 review platforms on your Instapage pages — one paste, no plugin, unlimited views. Add an HTML widget in the Instapage builder and paste the embed.

Key facts: 21 review platforms on Instapage · one paste, no plugin · unlimited views on every plan · daily review auto-sync on paid plans

Last updated October 11, 2026·by Mike Ragimov

Pick your review platform

Google Review Widget for Instapage

Real Google stars are the strongest trust signal on the web.

Trustpilot Review Widget for Instapage

Works with free Trustpilot business profiles — no TrustBox subscription required.

Yelp Review Widget for Instapage

Show your Yelp rating where customers actually decide — on your own site.

Facebook Review Widget for Instapage

Turn Facebook recommendations into on-site proof.

TripAdvisor Review Widget for Instapage

Traveler proof, embedded where bookings happen.

Airbnb Review Widget for Instapage

Verified-guest proof from Airbnb, on the site where travelers decide to book.

Angi Review Widget for Instapage

Home-services proof from Angi, on the site that closes the job.

Glassdoor Review Widget for Instapage

Show your Glassdoor employer rating on your careers and hiring pages.

Agoda Review Widget for Instapage

Verified-guest Agoda reviews, on the site where travelers book.

BBB Review Widget for Instapage

Better Business Bureau credibility on your own pages.

OpenTable Review Widget for Instapage

Verified-diner proof from OpenTable, on the site where guests decide to book.

RateMDs Review Widget for Instapage

Patient reviews from RateMDs, on the page where people choose a doctor.

Capterra Review Widget for Instapage

Capterra software reviews, embedded where buyers compare and decide.

G2 Review Widget for Instapage

Real G2 stars — the B2B software buyer's strongest trust signal — on your own site.

Indeed Review Widget for Instapage

Indeed company reviews, on the pages candidates actually read.

TrustRadius Review Widget for Instapage

In-depth, verified TrustRadius reviews on your own site.

Clutch Review Widget for Instapage

Verified Clutch client reviews, on the site where prospects decide.

Expedia Review Widget for Instapage

Verified-traveler Expedia reviews, where guests decide to book.

Booking.com Review Widget for Instapage

Verified-guest proof from Booking.com, on the site where travelers decide to book.

Etsy Review Widget for Instapage

Real Etsy shop reviews, on your own storefront and product pages.

Google Play Review Widget for Instapage

Your Google Play rating and reviews, embedded on your website.

All-in-One Review Widget for Instapage

Every platform your customers trust, blended into one widget.

How it installs on Instapage

1
Open your page in the Instapage builder.
2
Add an HTML widget from the widget menu where the reviews should appear.
3
Paste the BlooTrue embed code into the widget and save it.
4
Update/publish the page — the widget renders on the live page.

Where the code goes on Instapage

On Instapage the embed code goes into an HTML widget, added from the widget menu on the page you are editing. The builder does not run the script on the canvas; it shows a grey placeholder box, so you only see the reviews in Preview or on the published page. You set the box's width and height by dragging its handles, and since Instapage positions elements absolutely, make it roughly as tall as the widget or the reviews may overlap elements below. Each landing page holds its own HTML widget, and A/B variations do not share it.

Where reviews earn their place on a Instapage site

Post-click landing pages: under the headline for first-glance trust, and above the form for conversion-moment proof.

If the widget does not show on Instapage

If the published page shows overlapping content beneath the reviews, enlarge the HTML widget placeholder; Instapage uses the placeholder height for layout.
If Preview shows reviews but the live page does not, click Update to push the latest version; edits stay unpublished until then.
If one A/B variation lacks the widget, open that variation and add the HTML widget again; variations do not inherit each other's widgets.

Instapage Review Widgets — FAQ

Is there a free review widget for Instapage?: Yes — BlooTrue embeds Google, Facebook, Trustpilot, Yelp, TripAdvisor, G2, Capterra, Airbnb, Booking.com or any of 21 review platforms on Instapage for free. Add an HTML widget in the Instapage builder and paste the embed. No plugin, no view caps.
Which review platforms can I show on Instapage?: 21 platforms: Google, Trustpilot, Yelp, Facebook, TripAdvisor, Airbnb, Angi, Glassdoor, Agoda, BBB, OpenTable, RateMDs, Capterra, G2, Indeed, TrustRadius, Clutch, Expedia, Booking.com, Etsy, Google Play — each with its own Instapage install guide. Starter ($9/month) blends its 3 connected platforms into one all-in-one widget, and Pro ($29/month) and higher blend every platform you connect.
Do I need a Instapage plugin or app?: No. BlooTrue is a pure HTML embed — one line of code pasted into the Instapage editor. Add an HTML widget in the Instapage builder and paste the embed.
Does Instapage support third-party review widgets?: Instapage supports them through its HTML widget. Anything that ships as an embed snippet, including a BlooTrue review widget, is pasted into that widget from the widget menu. There is no app marketplace step. Paste, save the widget, and Update the page; the reviews then load on the live landing page.
Why is my Instapage HTML widget just a grey box?: That grey box is how the Instapage builder represents custom HTML; it does not execute scripts on the canvas. The widget's real output appears in Preview and on the published URL. Resize the grey box to about the height of the rendered reviews so surrounding elements are laid out correctly.
Do I need to add the review widget to every Instapage variation?: Yes. Instapage A/B variations are separate copies of the page, so an HTML widget added in variation A is not present in variation B. Open each variation, add the HTML widget in the same position and paste the same embed code, then Update the experience so both variations show reviews.