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Free Trustpilot Review Widgets for Instapage

Embed Trustpilot reviews on any Instapage page in 60 seconds — HTML widget, paste, save. Works with free Trustpilot business profiles — no TrustBox subscription required.

Build Your Trustpilot Review Widget

Trustpilot

Key facts: 60-second install on Instapage · free forever, no plugin needed · installs via the HTML widget · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Trustpilot reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all Trustpilot review widgets · Want a different review platform on Instapage? All review widgets for Instapage

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add Trustpilot Reviews to Instapage

One embed code, pasted into the HTML widget.

  1. 1

    Open your page in the Instapage builder.

  2. 2

    Add an HTML widget from the widget menu where the reviews should appear.

  3. 3

    Paste the BlooTrue embed code into the widget and save it.

  4. 4

    Update/publish the page — the widget renders on the live page.

Instapage shows custom HTML as a grey placeholder in the builder — use Preview or the published page to see the rendered reviews.

Where the Code Goes on Instapage

On Instapage the embed code goes into an HTML widget, added from the widget menu on the page you are editing. The builder does not run the script on the canvas; it shows a grey placeholder box, so you only see the reviews in Preview or on the published page. You set the box's width and height by dragging its handles, and since Instapage positions elements absolutely, make it roughly as tall as the widget or the reviews may overlap elements below. Each landing page holds its own HTML widget, and A/B variations do not share it.

If the widget does not show on Instapage

  • If the published page shows overlapping content beneath the reviews, enlarge the HTML widget placeholder; Instapage uses the placeholder height for layout.
  • If Preview shows reviews but the live page does not, click Update to push the latest version; edits stay unpublished until then.
  • If one A/B variation lacks the widget, open that variation and add the HTML widget again; variations do not inherit each other's widgets.

Trustpilot Review Widget for Instapage — Free, No Plugin

Embed Trustpilot reviews on any Instapage page with a single copy-paste embed code. Works with free Trustpilot business profiles — no TrustBox subscription required. Installs via the HTML widget.

Where Trustpilot reviews help most on Instapage

Brands selling one hero product through Instapage send cold traffic to a single page, and that visitor has no reason yet to believe anything on it. The Trustpilot widget should sit right after the first product claim or the video, not at the very bottom, with a compact badge beside the order button. Reviews from buyers on Trustpilot carry weight that self-written testimonials cannot, because the visitor can go and check them there. On upsell and order-bump steps, leave it off: the buyer has already decided, and those pages work best short. A thank-you page is a fair place for it, where it reassures a buyer who just paid.

About Trustpilot reviews in this widget

The Trustpilot widget takes the reviews on your Trustpilot business profile and puts the TrustScore and review count Trustpilot publishes for that profile at the top, not a card average. Reviews reach Trustpilot from customers who write one unprompted or who answer an invitation you send, and Trustpilot labels the invited ones as verified. A free Trustpilot profile is enough: TrustBoxes, Trustpilot's own widgets, render client-side, and this embed needs no TrustBox subscription. The free plan keeps it free for good, like every other platform.

Trustpilot Widget on Instapage — FAQ

Is the BlooTrue Trustpilot review widget free for Instapage?
Yes. BlooTrue is completely free to embed Trustpilot reviews on Instapage. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Instapage?
Open your page in the Instapage builder. Add an HTML widget from the widget menu where the reviews should appear. Paste the BlooTrue embed code into the widget and save it. Update/publish the page — the widget renders on the live page.
Anything specific to Instapage worth knowing before I embed?
Instapage shows custom HTML as a grey placeholder in the builder — use Preview or the published page to see the rendered reviews.
Where should I place Trustpilot reviews on Instapage for the biggest lift?
Post-click landing pages: under the headline for first-glance trust, and above the form for conversion-moment proof.
Do the reviews stay up to date automatically?
Paid plans auto-sync your Trustpilot reviews daily, so the widget always shows your latest 5-star reviews without touching Instapage again. The free plan shows the reviews imported at setup.
Do I need a paid Trustpilot subscription to show my TrustScore on my website?
No. BlooTrue reads any public Trustpilot business profile, free or paid, so a claimed free profile is enough. Trustpilot's own TrustBoxes are a separate product that renders client-side from Trustpilot's script, and you need no TrustBox subscription for this widget. The header is the TrustScore Trustpilot itself reports for your profile.
Is the Trustpilot widget free like the other BlooTrue widgets?
Yes. A Trustpilot widget is free forever with no credit card, the same as every other platform. The free plan shows your reviews from the day you build it with a small BlooTrue badge; a paid plan refreshes your Trustpilot reviews daily and removes the badge.
If my TrustScore changes on Trustpilot, does the number on my site follow?
On a paid plan the widget re-reads your Trustpilot profile every day, so a TrustScore that moves from 4.3 to 4.4 on Trustpilot shows the new value within a day. The widget never averages the reviews it displays to make its own score; it repeats your profile's TrustScore and review count.

Ready to Put Trustpilot Reviews on Your Instapage Pages?

Free forever. No plugin. 100+ widget styles. Set up in 60 seconds.

Free Trustpilot Review Widget