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Free G2 Review Widgets for Instapage

Embed G2 reviews on any Instapage page in 60 seconds — HTML widget, paste, save. Real G2 stars — the B2B software buyer's strongest trust signal — on your own site.

Build Your G2 Review Widget

G2

Key facts: 60-second install on Instapage · free forever, no plugin needed · installs via the HTML widget · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your G2 reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all G2 review widgets · Want a different review platform on Instapage? All review widgets for Instapage

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add G2 Reviews to Instapage

Connect your G2 profile in BlooTrue, pick a style, then paste one embed code into the HTML widget on Instapage and publish.

  1. 1

    Open your page in the Instapage builder.

  2. 2

    Add an HTML widget from the widget menu where the reviews should appear.

  3. 3

    Paste the BlooTrue embed code into the widget and save it.

  4. 4

    Update/publish the page — the widget renders on the live page.

Instapage shows custom HTML as a grey placeholder in the builder — use Preview or the published page to see the rendered reviews.

Where the Code Goes on Instapage

On Instapage the embed code goes into an HTML widget, added from the widget menu on the page you are editing.

The builder does not run the script on the canvas; it shows a grey placeholder box, so you only see the reviews in Preview or on the published page. You set the box's width and height by dragging its handles, and since Instapage positions elements absolutely, make it roughly as tall as the widget or the reviews may overlap elements below. Each landing page holds its own HTML widget, and A/B variations do not share it.

If the widget does not show on Instapage

  • If the published page shows overlapping content beneath the reviews, enlarge the HTML widget placeholder; Instapage uses the placeholder height for layout.
  • If Preview shows reviews but the live page does not, click Update to push the latest version; edits stay unpublished until then.
  • If one A/B variation lacks the widget, open that variation and add the HTML widget again; variations do not inherit each other's widgets.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Instapage: Embedding custom HTML or widgets into an Instapage landing pageG2: Review Activity

G2 Review Widget for Instapage — Free, No Plugin

Embed G2 reviews on any Instapage page with a single copy-paste embed code. Real G2 stars — the B2B software buyer's strongest trust signal — on your own site. Installs via the HTML widget.

Where G2 reviews help most on Instapage

B2B software teams build Instapage pages for demos, webinars, free trials and paid campaigns. The visitor is often a buyer comparing two or three tools, and G2 is one of the places those comparisons happen.

Put the widget directly beside the demo or trial form, so the proof sits at the moment they hand over a work email. A compact badge under the headline helps if the page is long. Reviews that mention setup time, support or switching from a competitor do the most work here, and the way to get more of those onto the page is to ask customers to write about exactly that on G2.

About G2 reviews in this widget

Your G2 widget lists the reviews from your G2 product profile and puts the star rating and review count G2 reports for that profile in the header. Both figures are read from G2, not averaged from the reviews on the page. G2 verifies the people who leave those ratings, which is why software buyers check them before booking a demo. The mistake to avoid is treating a G2 badge as an embed. G2 badges are image files with no review text behind them, so a visitor learns nothing beyond the logo. The widget shows the reviews themselves.

G2 Widget on Instapage — FAQ

Is the BlooTrue G2 review widget free for Instapage?
Yes. BlooTrue is completely free to embed G2 reviews on Instapage. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Instapage?
Open your page in the Instapage builder. Add an HTML widget from the widget menu where the reviews should appear. Paste the BlooTrue embed code into the widget and save it. Update/publish the page — the widget renders on the live page.
Anything specific to Instapage worth knowing before I embed?
Instapage shows custom HTML as a grey placeholder in the builder — use Preview or the published page to see the rendered reviews.
Where should I place G2 reviews on Instapage for the biggest lift?
Post-click landing pages: under the headline for first-glance trust, and above the form for conversion-moment proof.
Do the reviews stay up to date automatically?
Paid plans auto-sync your G2 reviews daily, so the widget always shows your latest 5-star reviews without touching Instapage again. The free plan shows the reviews imported at setup.
We have two products listed on G2, can each one get its own widget?
Each widget reads one G2 product profile, the page at g2.com/products/your-product/reviews, so two products means two widgets with two URLs. The free plan includes a single widget, so start with the product your site promotes most; the header will carry that product's own G2 rating and review count.
Which number sits at the top of the G2 widget?
The star rating and review count from your G2 product profile, as G2 publishes them. BlooTrue does not build a new average from the G2 reviews it displays. Since the free plan lists only your G2 reviews of four stars and up, the header can read lower than the reviews under it, because G2 counts the lower ratings too.
What do I give up by using the free plan for G2 reviews?
Two things. A small BlooTrue badge appears on the widget, and the widget keeps the G2 reviews present when you created it rather than fetching new ones. There is no card to enter and no view limit. Paid plans remove the badge and check your G2 profile every day for reviews added since.

Ready to Put G2 Reviews on Your Instapage Pages?

Free forever. No plugin. 100+ widget styles. Set up in 60 seconds.

Free G2 Review Widget