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Free G2 Review Widgets for HubSpot

Embed G2 reviews on any HubSpot page in 60 seconds — Embed/HTML module, paste, save. Real G2 stars — the B2B software buyer's strongest trust signal — on your own site.

Build Your G2 Review Widget

G2

Key facts: 60-second install on HubSpot · free forever, no plugin needed · installs via the Embed/HTML module · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your G2 reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all G2 review widgets · Want a different review platform on HubSpot? All review widgets for HubSpot

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add G2 Reviews to HubSpot

Connect your G2 profile in BlooTrue, pick a style, then paste one embed code into the Embed/HTML module on HubSpot and publish.

  1. 1

    Edit the page in the HubSpot CMS page editor.

  2. 2

    Drag an Embed (or Custom HTML) module into the target dnd-area.

  3. 3

    Paste the BlooTrue embed code into the module.

  4. 4

    Publish/Update — the widget renders on the live page.

On blog templates, add the module to the template rather than the post body — the rich-text body strips scripts.

Where the Code Goes on HubSpot

HubSpot CMS takes the embed code in an Embed (or Custom HTML) module dragged into a drag-and-drop area of the page in the page editor.

The editor renders module content, so the reviews usually appear in the editor as well as on the live page. The module takes the width of its dnd column and the widget determines the height. On blog templates, add the module to the template itself, because the post's rich-text body strips scripts, and a module placed on one landing page does not carry over to other HubSpot pages.

If the widget does not show on HubSpot

  • Code appears as text in a blog post? The rich-text body strips scripts. Add the Embed module to the blog template instead of the post body.
  • If the module is empty on the live page, confirm you clicked Publish or Update after pasting; HubSpot keeps drafts separate from the live page.
  • Working on a landing page but absent from a website page? A HubSpot Embed module lives on the page it was dropped into, never sitewide.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: HubSpot: Embed an external media fileG2: Review Activity

G2 Review Widget for HubSpot — Free, No Plugin

Embed G2 reviews on any HubSpot page with a single copy-paste embed code. Real G2 stars — the B2B software buyer's strongest trust signal — on your own site. Installs via the Embed/HTML module.

Where G2 reviews help most on HubSpot

Software companies on HubSpot often have big content sites: docs, a blog, landing pages built by the marketing team.

Put the G2 widget on the home page, the pricing page and every comparison or alternatives page, where buyers do the most checking. Posts that rank for problems your product solves can end with a compact widget beside a trial link. Documentation rarely needs it, because readers there are already users. If the pricing page is assembled from page-builder blocks, give the widget its own block rather than squeezing it into a pricing table cell, where it would be cut to the width of one plan.

About G2 reviews in this widget

Your G2 widget lists the reviews from your G2 product profile and puts the star rating and review count G2 reports for that profile in the header. Both figures are read from G2, not averaged from the reviews on the page. G2 verifies the people who leave those ratings, which is why software buyers check them before booking a demo. The mistake to avoid is treating a G2 badge as an embed. G2 badges are image files with no review text behind them, so a visitor learns nothing beyond the logo. The widget shows the reviews themselves.

G2 Widget on HubSpot — FAQ

Is the BlooTrue G2 review widget free for HubSpot?
Yes. BlooTrue is completely free to embed G2 reviews on HubSpot. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on HubSpot?
Edit the page in the HubSpot CMS page editor. Drag an Embed (or Custom HTML) module into the target dnd-area. Paste the BlooTrue embed code into the module. Publish/Update — the widget renders on the live page.
Anything specific to HubSpot worth knowing before I embed?
On blog templates, add the module to the template rather than the post body — the rich-text body strips scripts.
Where should I place G2 reviews on HubSpot for the biggest lift?
Landing pages under the form fold — HubSpot pages convert best with third-party proof beside the submit.
Do the reviews stay up to date automatically?
Paid plans auto-sync your G2 reviews daily, so the widget always shows your latest 5-star reviews without touching HubSpot again. The free plan shows the reviews imported at setup.
We have two products listed on G2, can each one get its own widget?
Each widget reads one G2 product profile, the page at g2.com/products/your-product/reviews, so two products means two widgets with two URLs. The free plan includes a single widget, so start with the product your site promotes most; the header will carry that product's own G2 rating and review count.
Which number sits at the top of the G2 widget?
The star rating and review count from your G2 product profile, as G2 publishes them. BlooTrue does not build a new average from the G2 reviews it displays. Since the free plan lists only your G2 reviews of four stars and up, the header can read lower than the reviews under it, because G2 counts the lower ratings too.
What do I give up by using the free plan for G2 reviews?
Two things. A small BlooTrue badge appears on the widget, and the widget keeps the G2 reviews present when you created it rather than fetching new ones. There is no card to enter and no view limit. Paid plans remove the badge and check your G2 profile every day for reviews added since.

Ready to Put G2 Reviews on Your HubSpot Pages?

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Free G2 Review Widget