Skip to main content
BlooTrue
Start Free
no code neededunlimited viewsfree forever

Free BBB Review Widgets for HubSpot

Embed BBB reviews on any HubSpot page in 60 seconds — Embed/HTML module, paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on HubSpot · free forever, no plugin needed · installs via the Embed/HTML module · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on HubSpot? All review widgets for HubSpot

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to HubSpot

Connect your BBB profile in BlooTrue, pick a style, then paste one embed code into the Embed/HTML module on HubSpot and publish.

  1. 1

    Edit the page in the HubSpot CMS page editor.

  2. 2

    Drag an Embed (or Custom HTML) module into the target dnd-area.

  3. 3

    Paste the BlooTrue embed code into the module.

  4. 4

    Publish/Update — the widget renders on the live page.

On blog templates, add the module to the template rather than the post body — the rich-text body strips scripts.

Where the Code Goes on HubSpot

HubSpot CMS takes the embed code in an Embed (or Custom HTML) module dragged into a drag-and-drop area of the page in the page editor.

The editor renders module content, so the reviews usually appear in the editor as well as on the live page. The module takes the width of its dnd column and the widget determines the height. On blog templates, add the module to the template itself, because the post's rich-text body strips scripts, and a module placed on one landing page does not carry over to other HubSpot pages.

If the widget does not show on HubSpot

  • Code appears as text in a blog post? The rich-text body strips scripts. Add the Embed module to the blog template instead of the post body.
  • If the module is empty on the live page, confirm you clicked Publish or Update after pasting; HubSpot keeps drafts separate from the live page.
  • Working on a landing page but absent from a website page? A HubSpot Embed module lives on the page it was dropped into, never sitewide.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: HubSpot: Embed an external media fileBBB: Frequently asked questions about customer reviews

BBB Review Widget for HubSpot — Free, No Plugin

Embed BBB reviews on any HubSpot page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the Embed/HTML module.

Where BBB reviews help most on HubSpot

Many local businesses run HubSpot sites that have grown over the years: a services menu, a blog, a page per location.

Put the BBB widget on the home page under the hero, on each service page above the call to action, and on the contact page beside the form. Blog posts bring in readers with a problem, a leaking tap or a cracked tooth, and a compact widget at the end of the post next to a Book now link turns some of them into customers. After pasting, check the site's caching or optimisation settings; some of them delay scripts, and the widget then appears late or only after a refresh.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on HubSpot — FAQ

Is the BlooTrue BBB review widget free for HubSpot?
Yes. BlooTrue is completely free to embed BBB reviews on HubSpot. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on HubSpot?
Edit the page in the HubSpot CMS page editor. Drag an Embed (or Custom HTML) module into the target dnd-area. Paste the BlooTrue embed code into the module. Publish/Update — the widget renders on the live page.
Anything specific to HubSpot worth knowing before I embed?
On blog templates, add the module to the template rather than the post body — the rich-text body strips scripts.
Where should I place BBB reviews on HubSpot for the biggest lift?
Landing pages under the form fold — HubSpot pages convert best with third-party proof beside the submit.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching HubSpot again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Ready to Put BBB Reviews on Your HubSpot Pages?

Free forever. No plugin. 100+ widget styles. Set up in 60 seconds.

Free BBB Review Widget