BBB Review Widget for HubSpot — Free, the Only Free Path

BlooTrue's BBB Review Widget for HubSpot is a free embed that displays your BBB reviews on any HubSpot page — CMS Hub website pages (including the free CMS tier), Marketing Hub landing pages, and blog templates. There's a double gap to bridge: BBB does not publish an official embed widget for merchants (its Fusion API is gated for partner apps like Apple Maps and Trivago), and HubSpot's marketplace has no first-party BBB reviews module. BlooTrue fills both gaps with a snippet that drops into the standard HubSpot Embed module (or Custom HTML module): edit the page, drag the module from the left panel into the layout, paste, Publish. No HubL, no theme code, no developer ticket — the marketing team ships BBB social proof on its own. Seven widget styles, light and dark themes, free custom color picker. SEO rich snippets — schema.org Review + AggregateRating JSON-LD — injected automatically.

How to embed BBB reviews on HubSpot in 60 seconds

1. Paste your BBB business profile URL (bbb.org/./profile/your-business-slug) into the configurator above.
2. Pick a widget style and customize colors, theme, and layout.
3. Click Copy Code to get the one-line HTML embed.
4. In HubSpot: Marketing → Website → Website Pages (or Landing Pages), then Edit the page.
5. Drag an Embed module (or Custom HTML) from the left panel into the layout, paste the snippet.
6. Click Publish. For blog-wide reviews, add the same module to your blog template.

Why doesn't BBB have an official embed?

BBB's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than as a merchant self-service product. BBB does not publish a paste-ready embed widget the way Trustpilot publishes TrustBox or Google publishes Place Cards. On the HubSpot side the gap is the same — the marketplace has no first-party BBB reviews module. Third-party widgets like BlooTrue are the canonical way to surface BBB reviews on a HubSpot page, and because the install is a drag-and-drop module, a marketing team can do it without engineering.