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Free BBB Review Widgets for Lightspeed

Embed BBB reviews on any Lightspeed page in 60 seconds — theme HTML element, paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on Lightspeed · free forever, no plugin needed · installs via the theme HTML element · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Lightspeed? All review widgets for Lightspeed

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to Lightspeed

Connect your BBB profile in BlooTrue, pick a style, then paste one embed code into the theme HTML element on Lightspeed and publish.

  1. 1

    In Lightspeed eCom, open the theme editor for your storefront.

  2. 2

    Add a custom HTML element (or edit the template region) where reviews should appear.

  3. 3

    Paste the BlooTrue embed code.

  4. 4

    Save/publish the theme — the widget renders on the shop.

On templated regions, paste into the code view — visual fields escape script tags.

Where the Code Goes on Lightspeed

In Lightspeed eCom the embed code goes into a custom HTML element in the theme editor, or into a template region if your theme exposes one.

Templated regions use visual fields that escape script tags, so paste into the code view. The theme editor does not run the script on its canvas; confirm the reviews on the shop after you save or publish the theme. The element takes the width of its section. Theme edits apply storefront-wide, so an element in a shared section shows on every page, while a page's Source view limits it to that page.

If the widget does not show on Lightspeed

  • If the shop shows the snippet as text, the visual field escaped it; paste into the code view of the element or template region.
  • If the theme editor shows nothing, that is expected; save or publish the theme and open the shop to see the reviews.
  • If the widget shows on every page but you want one page, paste it in that page's Source view instead of the theme.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Lightspeed: Editing a theme's codeBBB: Frequently asked questions about customer reviews

BBB Review Widget for Lightspeed — Free, No Plugin

Embed BBB reviews on any Lightspeed page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the theme HTML element.

Where BBB reviews help most on Lightspeed

Local businesses that sell through Lightspeed are usually a shop with a counter as well as a website: a bakery, a bike shop, a florist.

Customers who reviewed you on BBB mostly reviewed the visit, the service and the staff, not a single product, so the widget belongs on store-wide pages rather than product pages: the home page under the banner, the About page, and the page that explains delivery or local pickup. That last one matters most, because it is where a nearby buyer decides whether to trust you with an order. If a product review app already shows per-item stars, keep BBB reviews off those pages so the two never get mixed up.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on Lightspeed — FAQ

Is the BlooTrue BBB review widget free for Lightspeed?
Yes. BlooTrue is completely free to embed BBB reviews on Lightspeed. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Lightspeed?
In Lightspeed eCom, open the theme editor for your storefront. Add a custom HTML element (or edit the template region) where reviews should appear. Paste the BlooTrue embed code. Save/publish the theme — the widget renders on the shop.
Anything specific to Lightspeed worth knowing before I embed?
On templated regions, paste into the code view — visual fields escape script tags.
Where should I place BBB reviews on Lightspeed for the biggest lift?
The homepage trust band under the USP icons.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching Lightspeed again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Ready to Put BBB Reviews on Your Lightspeed Pages?

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Free BBB Review Widget