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Free BBB Review Widgets for Drupal

Embed BBB reviews on any Drupal page in 60 seconds — Custom block (Full HTML), paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on Drupal · free forever, no plugin needed · installs via the Custom block (Full HTML) · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Drupal? All review widgets for Drupal

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to Drupal

Connect your BBB profile in BlooTrue, pick a style, then paste one embed code into the Custom block (Full HTML) on Drupal and publish.

  1. 1

    In Drupal, go to Structure → Block layout → Add custom block.

  2. 2

    Set the text format to Full HTML (or another format that allows script).

  3. 3

    Paste the BlooTrue embed code into the block body.

  4. 4

    Place the block in a region and save — the widget renders on assigned pages.

Restricted text formats strip script tags — the block must use Full HTML, or the reviews never render.

Where the Code Goes on Drupal

Drupal holds the embed in a custom block created from Structure → Block layout → Add custom block.

The body's text format decides whether the snippet survives: Basic HTML and Restricted HTML strip script tags on save, so choose Full HTML or a format that allows script. Placement is by region, so one block assigned to the content-bottom region can cover the front page and every service page through its visibility settings. The block editor shows raw code, not rendered reviews, and Drupal's render and page caches can keep the old block output until you clear caches.

If the widget does not show on Drupal

  • If the script tag disappears when you save the block, the text format is Basic or Restricted HTML. Switch it to Full HTML.
  • No change on the live site after placing the block usually means Drupal's page cache. Clear all caches from the Performance page.
  • Widget showing on some pages only: check the block's Pages visibility settings under Block layout so the region assignment covers each path.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Drupal: Creating a custom blockBBB: Frequently asked questions about customer reviews

BBB Review Widget for Drupal — Free, No Plugin

Embed BBB reviews on any Drupal page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the Custom block (Full HTML).

Where BBB reviews help most on Drupal

Many local businesses run Drupal sites that have grown over the years: a services menu, a blog, a page per location.

Put the BBB widget on the home page under the hero, on each service page above the call to action, and on the contact page beside the form. Blog posts bring in readers with a problem, a leaking tap or a cracked tooth, and a compact widget at the end of the post next to a Book now link turns some of them into customers. After pasting, check the site's caching or optimisation settings; some of them delay scripts, and the widget then appears late or only after a refresh.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on Drupal — FAQ

Is the BlooTrue BBB review widget free for Drupal?
Yes. BlooTrue is completely free to embed BBB reviews on Drupal. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Drupal?
In Drupal, go to Structure → Block layout → Add custom block. Set the text format to Full HTML (or another format that allows script). Paste the BlooTrue embed code into the block body. Place the block in a region and save — the widget renders on assigned pages.
Anything specific to Drupal worth knowing before I embed?
Restricted text formats strip script tags — the block must use Full HTML, or the reviews never render.
Where should I place BBB reviews on Drupal for the biggest lift?
A content-bottom region on service pages and the front page.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching Drupal again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

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Free BBB Review Widget