no code neededunlimited viewsfree forever

Free BBB Review Widgets for Drupal

Embed BBB reviews on any Drupal site in 60 seconds — works with Drupal 7, 8, 9, 10, and 11 via a Custom Block. BBB has no official embed; BlooTrue gives you the missing widget for free.

Key facts: 60-second install on Drupal · fills BBB's missing embed gap · works on Drupal 7, 8, 9, 10, and 11 · Olivero + Bartik compatible · no BBB API key required · schema.org markup on paid plans

Last updated September 16, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Star ratings in search results, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Google reviews as structured data. The free plan shows the reviews without the schema. See how the schema works

Install guides

Same BBB widget, platform-specific install guide. Pick where your site lives.

Looking for a different review source? See all BBB widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Drupal? All review widgets for Drupal

Why Use BlooTrue for BBB on Drupal?

The only free way to put BBB reviews on a Drupal site — BBB itself doesn't offer an embed.

Fills BBB's Missing Embed

BBB doesn't publish an official embed widget for merchants. BlooTrue is the free, paste-and-go alternative — pulls reviews from your public BBB business profile automatically.

No Drupal Contrib Module Required

Pure HTML embed. No drupal.org module install, no Composer dependency, no permission scopes to approve.

Works on Drupal 7 through 11

Works with Olivero (D10/D11), Bartik (legacy), Claro (admin), and every custom Drupal theme. Embed code is identical across major versions.

No BBB API Key Required

Works with any public BBB business profile. No BBB Fusion application, no API quotas, no business-level claim required.

What makes a BBB widget different from a Google review widget?

BBB customer reviews are a native 1–5 star system. Knowing how they differ from BBB's A+-to-F letter rating, how profile setup works, and how reviews are moderated avoids surprises after you embed.

BBB customer reviews vs the A+-to-F “BBB rating”

BBB has two separate signals, and this widget shows only one of them. The first is the 1–5 star customer reviews — written by your customers about their experience — with an overall customer-review average; that's what BlooTrue displays. The second is the A+-to-F letter “BBB rating”, which is BBB's own grade for how a business interacts with BBB (complaint history, transparency, time in business, accreditation status) — the widget does not show this letter rating or the accreditation seal. BlooTrue renders each customer review exactly as stars: a 5-star review shows 5 stars, a 3-star review shows 3, and the header shows your real BBB customer-review average and count. The header rating always comes from BBB's own published customer-review aggregate, never from averaging the individual cards on screen.

Where the reviews come from and how often they refresh

BlooTrue fetches the publicly-visible customer reviews from your BBB business profile on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls BBB directly, so visitor traffic to your page doesn't depend on BBB being reachable, and the widget loads instantly from cache. Only reviews that are public on your profile are included. Each review keeps its reviewer name, star rating, and text, and links back to your BBB business profile.

Accreditation, profile setup, and what shows up in the widget

You do not need to be a BBB Accredited Business to use this widget — it works with any public BBB business profile, accredited or not. Reviews only appear if your profile is public and has customer reviews. If your profile is brand new or has zero reviews, there's nothing for the widget to import yet — it will populate as soon as your first public customer review lands. Once your profile has reviews, the widget shows whatever is public: no more, no less. If a review disappears from your widget after a sync, it almost always means the customer deleted it or BBB removed it — the widget simply follows your profile's public state.

Moderation, review guidelines, and attribution

BBB moderates customer reviews under its review guidelines and removes spam, fraudulent submissions, and content that violates its policies. Because BlooTrue reads only your profile's public reviews, the widget automatically reflects those removals on the next sync — you never display content BBB has already taken down. Every card keeps the BBB mark and the reviewer's name, and clicking a review links back to your BBB business profile, so attribution stays intact. BlooTrue never fabricates a rating: an empty star-only review (a star rating with no written text) is still shown as a real review, and the header number is always BBB's own customer-review aggregate.

BBB tips for Drupal

Drupal's Block / Custom HTML module renders the BBB widget without requiring any contrib BBB module.
If your site enables aggressive Drupal CSS aggregation, ensure the BBB widget container has the `aggregator-skip` data attribute.
The BBB widget loads after the Drupal main render path — no negative impact on Drupal's cache hit rate.

Want more on BBB itself? See the BBB widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue BBB on Drupal?

Takes less than a minute. No coding, no contrib module install, no BBB API key.

Build your widget on this page

Use the BlooTrue builder on this page. Paste your BBB business profile URL (e.g. bbb.org/./profile/your-business-slug) and your real reviews load into the live preview.

No sign-up, no BBB API key, no business-level claim required.

Customize the Look

Pick one of 100+ styles, choose light or dark theme, set your accent color, and toggle reviewer names / dates / profile images on or off.

Copy the Embed Code

Publish and copy the embed code. The embed is a single HTML snippet — no Drupal module install, no Composer dependency.

Paste into Drupal

Region placement (Drupal 8/9/10/11): Go to Structure → Block layout → Custom block library, click + Add custom block, switch the Body field Text format to Full HTML, click the Source button (</> icon), paste the embed code, Save, then place the block in your region via Structure → Block layout.

Layout Builder (Drupal 8.7+): On a content type or node, click Layout, choose Add block, pick Create custom block, switch Text format to Full HTML, click Source, and paste.

Drupal 7: Use Structure → Blocks → Add block, set Text format to Full HTML, paste, configure Region settings, and Save.

Inline node placement: Edit the node, switch the body field's Text format to Full HTML, click Source, and paste.

Reviews auto-sync from BBB every 24 hours.

How BlooTrue Compares to Other BBB-on-Drupal Options

BBB doesn't offer an embed. Here's how BlooTrue compares to the next-best paths.

Option	BlooTrue	BBB official	Custom contrib module
Free BBB embed available		—	Often gated
No widget view caps		—	—
No BBB API key needed		—	Often required
No Drupal module install		—	—
Custom layouts and accent colors		—	Limited
SEO rich snippets (JSON-LD)		—	Paid distribution
Pricing for full features	$9/mo	N/A	Dev hours

BBB Review Widget for Drupal — Free, Fills BBB's Embed Gap

BlooTrue's BBB Review Widget for Drupal is a free, module-free embed that displays your BBB reviews on any Drupal site. BBB does not provide an official embed widget for merchants — its Fusion API is gated for partner apps. BlooTrue fills that gap by pulling reviews from any public BBB business page and turning them into a paste-ready Drupal embed. Works on Drupal 7, Drupal 8, Drupal 9, Drupal 10, and Drupal 11 via the built-in Custom Block + Full HTML text format. No drupal.org module install, no Composer dependency, no BBB API key required.

Why doesn't BBB have an official embed?

BBB's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than as a merchant self-service product. BBB does not publish a paste-ready embed widget the way Google publishes Place Cards. Third-party widgets are the standard way Drupal sites surface their BBB reviews on their own pages — BlooTrue is the free option in that category.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

Frequently Asked Questions

Can my A+ BBB rating be the number in the widget header?

No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.

I am not BBB accredited, can I still put my BBB reviews on my site?

Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.

Do BBB complaints show up in the review widget?

No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Is the BlooTrue BBB widget free for Drupal?

Yes. BlooTrue is completely free for Drupal. No contrib module install, unlimited widget views, no credit card.

Does BBB offer its own embed widget for Drupal?

No. BBB does not provide an official embed widget for businesses. BBB's Fusion API is gated and primarily intended for partner apps. BlooTrue fills that gap by pulling reviews from any public BBB business page.

Do I need a BBB API key or BBB Fusion access?

No. BlooTrue works with any public BBB business profile — no BBB API key, no BBB Fusion application, no business-level claim required.

Do I need a Drupal contrib module to display BBB reviews?

No. BlooTrue uses a pure HTML embed that drops into a built-in Drupal Custom Block. The only Drupal-side requirement is that the body field uses the Full HTML text format.

Why does my embed code disappear when I paste it into Drupal?

Drupal's default Basic HTML and Restricted HTML text formats strip script tags. Switch the body field's Text format to Full HTML before pasting, then click the Source button to enter raw HTML mode.

Does the widget work on Drupal 7, 8, 9, 10, and 11?

Yes. The widget is pure client-side HTML and JavaScript. Admin paths differ slightly between Drupal 7 and Drupal 8+, but the embed code is identical.

Where exactly should I paste the embed code on Drupal?

For region placement, use Structure → Block layout → Custom block library with the Full HTML + Source flow. For Layout Builder (D8.7+), use an Inline block. For inline node placement, edit the node and switch body to Full HTML.