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Free BBB Review Widgets for SITE123

Embed BBB reviews on any SITE123 page in 60 seconds — Custom Code page / plugin, paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on SITE123 · free forever, no plugin needed · installs via the Custom Code page / plugin · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on SITE123? All review widgets for SITE123

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to SITE123

One embed code, pasted into the Custom Code page / plugin.

  1. 1

    In your SITE123 dashboard, open Pages and add a Custom Code page (or open Settings → Plugins for site-wide placement).

  2. 2

    Give the page a name like Reviews.

  3. 3

    Paste the BlooTrue embed code into the code area.

  4. 4

    Save and publish — the widget renders on that page.

SITE123 has no inline HTML element on regular sections — the Custom Code PAGE type (or the Plugins custom-code slot) is the supported way to run embeds.

Where the Code Goes on SITE123

SITE123 offers no HTML element inside its regular sections, so the embed gets a page of its own. In the dashboard open Pages, add a page of the Custom Code type, name it Reviews, and paste the snippet into the code area. That area is a plain text box with no live rendering, so you see the reviews only after publishing. The widget fills the page's content column and sets its own height. Settings → Plugins offers a site-wide slot instead, but code placed there loads on every page of the site rather than one chosen spot.

If the widget does not show on SITE123

  • If you pasted into a normal text section and see nothing, that section cannot run HTML. Move the code to a Custom Code page.
  • A Reviews page that prints the code as text has the wrong page type. Recreate it as a Custom Code page, not a standard page.
  • When the widget appears on every page instead of one, it was added under Settings → Plugins. Remove it there and use a Custom Code page.

BBB Review Widget for SITE123 — Free, No Plugin

Embed BBB reviews on any SITE123 page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the Custom Code page / plugin.

Where BBB reviews help most on SITE123

For a local business the SITE123 site does one job: turn a search into a call or a booking. The home page is where most visitors land from a map result or from your BBB listing, so the widget goes just below the hero, above the list of services. The contact page is the second spot, beside the phone number and the form, because that is where people hesitate before calling a company they found online. Service pages can carry a compact version. If you serve several towns and keep a page for each, add the widget to each town page too, since those are the pages that answer searches like plumber near me.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on SITE123 — FAQ

Is the BlooTrue BBB review widget free for SITE123?
Yes. BlooTrue is completely free to embed BBB reviews on SITE123. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on SITE123?
In your SITE123 dashboard, open Pages and add a Custom Code page (or open Settings → Plugins for site-wide placement). Give the page a name like Reviews. Paste the BlooTrue embed code into the code area. Save and publish — the widget renders on that page.
Anything specific to SITE123 worth knowing before I embed?
SITE123 has no inline HTML element on regular sections — the Custom Code PAGE type (or the Plugins custom-code slot) is the supported way to run embeds.
Where should I place BBB reviews on SITE123 for the biggest lift?
A dedicated Reviews page in the site menu, linked from the homepage CTA — SITE123 menus make it one click from anywhere.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching SITE123 again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

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Free BBB Review Widget