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Free BBB Review Widgets for Big Cartel

Embed BBB reviews on any Big Cartel page in 60 seconds — theme code editor, paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on Big Cartel · free forever, no plugin needed · installs via the theme code editor · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Big Cartel? All review widgets for Big Cartel

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to Big Cartel

Connect your BBB profile in BlooTrue, pick a style, then paste one embed code into the theme code editor on Big Cartel and publish. Theme code editing requires a paid Big Cartel plan.

  1. 1

    In Big Cartel admin, open Design and click the Edit code (Advanced) view.

  2. 2

    Open the layout or page template where the reviews should appear.

  3. 3

    Paste the BlooTrue embed code into the template markup.

  4. 4

    Save — the widget renders on the live shop.

The code editor edits the live theme — copy the template's contents somewhere safe before pasting so you can revert.

Where the Code Goes on Big Cartel

Big Cartel keeps the embed code inside the theme itself. In the admin, open Design, switch to the Edit code (Advanced) view, and open the layout or page template where you want reviews, such as the home template below the featured products loop.

Paste the code straight into the template markup. There is no visual preview of the pasted snippet; you save and load the live shop. Width and height come from the surrounding theme markup and the widget. Because the editor changes the live theme, copy the template's contents somewhere safe before pasting.

If the widget does not show on Big Cartel

  • Cannot open the Edit code (Advanced) view? Theme code editing is a paid Big Cartel feature, so check your plan before looking elsewhere for the option.
  • If the shop breaks after saving, paste back the template copy you saved earlier, then re-insert the BlooTrue code on its own line.
  • Reviews missing on the storefront? Make sure the code is in the home template below the featured products loop, not only in a page template.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Big Cartel: Advanced Theme CodeBBB: Frequently asked questions about customer reviews

BBB Review Widget for Big Cartel — Free, No Plugin

Embed BBB reviews on any Big Cartel page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the theme code editor. Theme code editing requires a paid Big Cartel plan.

Where BBB reviews help most on Big Cartel

Local businesses that sell through Big Cartel are usually a shop with a counter as well as a website: a bakery, a bike shop, a florist.

Customers who reviewed you on BBB mostly reviewed the visit, the service and the staff, not a single product, so the widget belongs on store-wide pages rather than product pages: the home page under the banner, the About page, and the page that explains delivery or local pickup. That last one matters most, because it is where a nearby buyer decides whether to trust you with an order. If a product review app already shows per-item stars, keep BBB reviews off those pages so the two never get mixed up.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on Big Cartel — FAQ

Is the BlooTrue BBB review widget free for Big Cartel?
Yes. BlooTrue is completely free to embed BBB reviews on Big Cartel. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Big Cartel?
In Big Cartel admin, open Design and click the Edit code (Advanced) view. Open the layout or page template where the reviews should appear. Paste the BlooTrue embed code into the template markup. Save — the widget renders on the live shop. Theme code editing requires a paid Big Cartel plan.
Anything specific to Big Cartel worth knowing before I embed?
The code editor edits the live theme — copy the template's contents somewhere safe before pasting so you can revert.
Where should I place BBB reviews on Big Cartel for the biggest lift?
The home template under the featured products loop.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching Big Cartel again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Ready to Put BBB Reviews on Your Big Cartel Pages?

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Free BBB Review Widget