no code neededunlimited viewsfree forever

Free BBB Review Widgets for Divi

Embed BBB reviews on any Divi site in 60 seconds — add a Code module and paste. BBB has no official embed and Divi has no BBB module; BlooTrue is the free path. Works with the Divi theme and the Divi Builder plugin.

Key facts: 60-second install on Divi · fills BBB's missing embed gap · Code module — Visual Builder or back end · Divi theme + Divi Builder plugin supported · no BBB API key required · sitewide via Theme Builder

Last updated September 16, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Star ratings in search results, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Google reviews as structured data. The free plan shows the reviews without the schema. See how the schema works

Install guides

Same BBB widget, platform-specific install guide. Pick where your site lives.

Looking for a different review source? See all BBB widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Divi? All review widgets for Divi

Why Use BlooTrue for BBB on Divi?

The free way to put BBB reviews in a Divi layout — BBB has no embed, and Divi has no BBB module.

Fills BBB's Missing Embed

BBB doesn't publish an official embed widget for merchants. BlooTrue is the free, paste-and-go alternative — pulls reviews from your public BBB business profile automatically.

Native Code Module Install

Add a Code module anywhere in the Divi Builder — Visual Builder or back end — paste, save. The widget renders live while you design the section around it.

Built for Local-Service Sites

Divi is the builder of choice for restaurant, contractor, salon, and dental sites — exactly the businesses where BBB reviews carry the most weight with customers.

No BBB API Key Required

Works with any public BBB business profile. No BBB Fusion application, no API quotas, no business-level claim required.

What makes a BBB widget different from a Google review widget?

BBB customer reviews are a native 1–5 star system. Knowing how they differ from BBB's A+-to-F letter rating, how profile setup works, and how reviews are moderated avoids surprises after you embed.

BBB customer reviews vs the A+-to-F “BBB rating”

BBB has two separate signals, and this widget shows only one of them. The first is the 1–5 star customer reviews — written by your customers about their experience — with an overall customer-review average; that's what BlooTrue displays. The second is the A+-to-F letter “BBB rating”, which is BBB's own grade for how a business interacts with BBB (complaint history, transparency, time in business, accreditation status) — the widget does not show this letter rating or the accreditation seal. BlooTrue renders each customer review exactly as stars: a 5-star review shows 5 stars, a 3-star review shows 3, and the header shows your real BBB customer-review average and count. The header rating always comes from BBB's own published customer-review aggregate, never from averaging the individual cards on screen.

Where the reviews come from and how often they refresh

BlooTrue fetches the publicly-visible customer reviews from your BBB business profile on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls BBB directly, so visitor traffic to your page doesn't depend on BBB being reachable, and the widget loads instantly from cache. Only reviews that are public on your profile are included. Each review keeps its reviewer name, star rating, and text, and links back to your BBB business profile.

Accreditation, profile setup, and what shows up in the widget

You do not need to be a BBB Accredited Business to use this widget — it works with any public BBB business profile, accredited or not. Reviews only appear if your profile is public and has customer reviews. If your profile is brand new or has zero reviews, there's nothing for the widget to import yet — it will populate as soon as your first public customer review lands. Once your profile has reviews, the widget shows whatever is public: no more, no less. If a review disappears from your widget after a sync, it almost always means the customer deleted it or BBB removed it — the widget simply follows your profile's public state.

Moderation, review guidelines, and attribution

BBB moderates customer reviews under its review guidelines and removes spam, fraudulent submissions, and content that violates its policies. Because BlooTrue reads only your profile's public reviews, the widget automatically reflects those removals on the next sync — you never display content BBB has already taken down. Every card keeps the BBB mark and the reviewer's name, and clicking a review links back to your BBB business profile, so attribution stays intact. BlooTrue never fabricates a rating: an empty star-only review (a star rating with no written text) is still shown as a real review, and the header number is always BBB's own customer-review aggregate.

BBB tips for Divi

Paste the embed into a Divi Code module — the Visual Builder renders it live, so you can style the surrounding section in real time.
For site-wide placement, add the Code module to a Divi Theme Builder global footer or header template.
The BBB widget inherits your page's width settings, so it sits cleanly inside Divi's row/column layout system.

Want more on BBB itself? See the BBB widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue BBB on Divi?

Takes less than a minute. One module: the Code module. Per-page or sitewide via Theme Builder.

Open the Page in the Divi Builder

Edit the page where you want reviews. Click Enable Visual Builder to design on the front end, or open the back-end Divi Builder — both work.

Works with the Divi theme and the Divi Builder plugin on any other theme.

Add a Code Module

Click the + (Add New Module) button inside the row where you want reviews and choose Code from the module list.

The Code module accepts raw HTML, CSS, and JavaScript — exactly what the BlooTrue BBB embed is.

Paste the Embed and Save

Paste the BlooTrue BBB embed code into the Code module's content box. The widget renders immediately in the Visual Builder, so you can size the row around real reviews. Click Save to publish.

Optional — Sitewide Placement via Theme Builder

For a BBB trust strip on every page, open Divi → Theme Builder in wp-admin, edit a global template (the global footer is the classic spot), and add the same Code module to a row there.

Designer note: the embed is transparent and inherits your section background, so it blends with any Divi layout pack.

Reviews auto-sync from BBB every 24 hours.

How BlooTrue Compares to Other BBB-on-Divi Options

BBB has no embed. Divi has no BBB module. Here are the only paths.

Option	BlooTrue	BBB official	WordPress review plugin
Free BBB embed available		—	Paid tiers
No plugin to install or update		—	—
Auto-sync new BBB reviews		—	Varies
No BBB API key needed		—	Sometimes
Renders live in the Visual Builder		—	Shortcode only
Works via Theme Builder global templates		—	Varies
SEO rich snippets (JSON-LD)		—	Varies
Pricing for full features	$9/mo	N/A	$49+/yr

BBB Review Widget for Divi — Free, One Code Module

BlooTrue's BBB Review Widget for Divi is a free embed that displays your BBB reviews on any Divi-built website. There's a double gap to bridge: BBB does not publish an official embed widget for merchants (its Fusion API is gated for partner apps like Apple Maps and Trivago), and Divi ships no BBB module. BlooTrue fills both gaps with a pure HTML embed pasted into Divi's native Code module. Divi, by Elegant Themes, is one of the most-installed WordPress page builders — and it is especially popular with the agencies that build sites for exactly the local-service businesses BBB covers best: restaurants, contractors, salons, dentists, auto shops. Add a Code module anywhere in the Visual Builder or back-end builder, paste, save — the widget renders live while you design. For a sitewide trust strip, drop the same Code module into a Theme Builder global template such as the global footer. Works with the full Divi theme and the standalone Divi Builder plugin on any WordPress theme. 100+ widget styles, light and dark themes, free custom color picker. On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page, which makes it eligible for star ratings in Google search results where the embed runs inline rather than inside an iframe.

Why doesn't BBB have an official embed?

BBB's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than as a merchant self-service product. BBB does not publish a paste-ready embed widget the way Google publishes Place Cards. Divi ships no BBB module either, so third-party widgets like BlooTrue are the canonical way to surface BBB reviews in a Divi layout — which matters, because Divi is the builder of choice for the local-service sites where BBB reviews carry the most weight.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

Frequently Asked Questions

Can my A+ BBB rating be the number in the widget header?

No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.

I am not BBB accredited, can I still put my BBB reviews on my site?

Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.

Do BBB complaints show up in the review widget?

No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Is the BlooTrue BBB widget free for Divi?

Yes. BlooTrue is completely free for Divi sites. No WordPress plugin, no recurring fee, unlimited widget views. The free plan shows your BBB reviews with BlooTrue branding in the footer.

Does Divi have a built-in BBB reviews module?

No. Divi ships no BBB module, and BBB itself does not provide an official embed widget for businesses — BBB's Fusion API is gated for partner apps, not merchant self-embeds. BlooTrue fills both gaps with a free embed pasted into Divi's native Code module.

Do I need a BBB API key or BBB Fusion access?

No. BlooTrue works with any public BBB business profile — no BBB API key, no BBB Fusion application, no business-level claim required.

Does it work with the Divi theme AND the Divi Builder plugin?

Yes, both. The Code module ships with the Divi Builder itself, so it's available whether you run the full Divi theme or the standalone Divi Builder plugin on another WordPress theme. The install steps are identical in both setups.

Can I show BBB reviews on every page of my Divi site?

Yes — use the Theme Builder. Open Divi → Theme Builder, edit a global template such as the global footer, and add a Code module with the BlooTrue embed there. Local-service sites — restaurants, contractors, salons — often run a sitewide BBB trust strip this way.

Where exactly should I paste the embed code in Divi?

Into a Code module. In the Visual Builder (or back-end builder), click + to add a module in any row, choose Code, and paste the embed into the content box. For sitewide placement, add the same Code module to a Theme Builder global template instead.

Will the widget slow down my Divi site?

No. The widget loads asynchronously after your page content. The script is under 20KB and reviews are served from a CDN cache. Typical impact on Largest Contentful Paint is under 50ms — well within Core Web Vitals thresholds.