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Free BBB Review Widgets for Wix Studio

Embed BBB reviews on any Wix Studio site in 60 seconds — Add Elements → Embed → Embed HTML, paste, Update, Publish. BBB has no official embed; BlooTrue is the free path, on your sites and your clients' sites.

Key facts: 60-second install on Wix Studio · fills BBB's missing embed gap · Embed HTML element — no App Market install · responsive per breakpoint (desktop/tablet/mobile) · no BBB API key required · works on agency client sites

Last updated September 16, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Star ratings in search results, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Google reviews as structured data. The free plan shows the reviews without the schema. See how the schema works

Install guides

Same BBB widget, platform-specific install guide. Pick where your site lives.

Looking for a different review source? See all BBB widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Wix Studio? All review widgets for Wix Studio

Why Use BlooTrue for BBB on Wix Studio?

The only free way to put BBB reviews on a Studio site — BBB has no embed, and Studio has no BBB element.

Fills BBB's Missing Embed

BBB doesn't publish an official embed widget for merchants. BlooTrue is the free, paste-and-go alternative — pulls reviews from your public BBB business profile automatically.

Perfect for Local-Business Client Sites

Restaurants, salons, home services — BBB's core categories are exactly the client sites Studio agencies build. One BlooTrue account per client business keeps each site's reviews and billing separate.

Built for the Studio Editor

One Embed HTML element — Add Elements (+) → Embed → Embed HTML — with full per-breakpoint responsive control over the widget box.

No BBB API Key Required

Works with any public BBB business profile. No BBB Fusion application, no API quotas, no business-level claim required.

What makes a BBB widget different from a Google review widget?

BBB customer reviews are a native 1–5 star system. Knowing how they differ from BBB's A+-to-F letter rating, how profile setup works, and how reviews are moderated avoids surprises after you embed.

BBB customer reviews vs the A+-to-F “BBB rating”

BBB has two separate signals, and this widget shows only one of them. The first is the 1–5 star customer reviews — written by your customers about their experience — with an overall customer-review average; that's what BlooTrue displays. The second is the A+-to-F letter “BBB rating”, which is BBB's own grade for how a business interacts with BBB (complaint history, transparency, time in business, accreditation status) — the widget does not show this letter rating or the accreditation seal. BlooTrue renders each customer review exactly as stars: a 5-star review shows 5 stars, a 3-star review shows 3, and the header shows your real BBB customer-review average and count. The header rating always comes from BBB's own published customer-review aggregate, never from averaging the individual cards on screen.

Where the reviews come from and how often they refresh

BlooTrue fetches the publicly-visible customer reviews from your BBB business profile on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls BBB directly, so visitor traffic to your page doesn't depend on BBB being reachable, and the widget loads instantly from cache. Only reviews that are public on your profile are included. Each review keeps its reviewer name, star rating, and text, and links back to your BBB business profile.

Accreditation, profile setup, and what shows up in the widget

You do not need to be a BBB Accredited Business to use this widget — it works with any public BBB business profile, accredited or not. Reviews only appear if your profile is public and has customer reviews. If your profile is brand new or has zero reviews, there's nothing for the widget to import yet — it will populate as soon as your first public customer review lands. Once your profile has reviews, the widget shows whatever is public: no more, no less. If a review disappears from your widget after a sync, it almost always means the customer deleted it or BBB removed it — the widget simply follows your profile's public state.

Moderation, review guidelines, and attribution

BBB moderates customer reviews under its review guidelines and removes spam, fraudulent submissions, and content that violates its policies. Because BlooTrue reads only your profile's public reviews, the widget automatically reflects those removals on the next sync — you never display content BBB has already taken down. Every card keeps the BBB mark and the reviewer's name, and clicking a review links back to your BBB business profile, so attribution stays intact. BlooTrue never fabricates a rating: an empty star-only review (a star rating with no written text) is still shown as a real review, and the header number is always BBB's own customer-review aggregate.

BBB tips for Wix Studio

Wix Studio's Embed HTML element lets you set responsive behavior per breakpoint — check the widget on mobile breakpoints before publishing.
Agencies managing client sites: create one BlooTrue widget per client business so each site shows that client's own BBB reviews.
The widget works the same in Wix Studio as in classic Wix — no extra configuration when migrating sites between the two editors.

Want more on BBB itself? See the BBB widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue BBB on Wix Studio?

Takes less than a minute. One Embed HTML element, then publish.

Open the Site in the Wix Studio Editor

From your Wix Studio workspace, open the site in the Studio editor — your own site or a client site you manage. The steps are identical.

Wix Studio is a different product from classic Wix. If your site uses the classic editor, follow our classic Wix guide instead.

Add an Embed HTML Element

Click Add Elements (+) in the left toolbar, then Embed → Embed HTML. Drag the embed box onto the page where the BBB reviews should appear — near the booking or contact CTA works best for local businesses.

Paste the Code and Update

Click the embed box and choose Enter Code. Paste the BlooTrue BBB embed code, then click Update. The widget renders inside the box immediately so you can check it before publishing.

Adjust Breakpoints and Publish

Use Studio's responsive controls to size and position the embed box per breakpoint — desktop, tablet, and mobile each get their own dimensions. For narrow mobile breakpoints, the slider and badge styles work especially well.

Click Publish. Reviews auto-sync from BBB every 24 hours — no re-publish needed for new reviews.

How BlooTrue Compares to Other BBB-on-Wix-Studio Options

BBB has no embed and Studio has no BBB element. Here are the only paths.

Option	BlooTrue	BBB official	Hand-rolled HTML
Free BBB embed available		—	Manual scrape
Works on agency client sites		—
Auto-sync new BBB reviews		—	—
No BBB API key needed		—	Sometimes
No coding required		—	—
Per-breakpoint responsive control		—	Manual
SEO rich snippets (JSON-LD)		—	Manual
Pricing for full features	$9/mo	N/A	Dev time

BBB Review Widget for Wix Studio — Free, the Only Free Path

BlooTrue's BBB Review Widget for Wix Studio is a free, app-free embed that displays your BBB reviews on any Wix Studio site. BBB does not publish an official embed widget for merchants — its Fusion API is gated for partner apps like Apple Maps and Trivago — and there is no BBB element or official BBB app in the Studio editor. BlooTrue fills the gap with a pure HTML embed pasted into a standard Studio element: Add Elements (+) → Embed → Embed HTML, drag the box where the reviews should appear, click Enter Code, paste, Update, Publish. Wix Studio is Wix's professional and agency editor — the successor to Editor X and a distinct product from classic Wix — and the pairing with BBB is natural: Studio agencies build a lot of local-business sites (restaurants, salons, home services), which are exactly BBB's core review categories. The embed box participates in Studio's responsive system, so you can size the widget independently per desktop, tablet, and mobile breakpoint. For agencies managing multiple client sites, provision one BlooTrue account per client business so each site shows that client's own BBB rating and reviews. 100+ widget styles, light and dark themes. On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page, which makes it eligible for star ratings in Google search results where the embed runs inline rather than inside an iframe.

Why doesn't BBB have an official embed?

BBB's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than as a merchant self-service product. BBB does not publish a paste-ready embed widget the way Google publishes Place Cards. For Wix Studio sites, third-party widgets like BlooTrue are the canonical way to surface BBB reviews — particularly for the local-business client sites Studio agencies build every week.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

Frequently Asked Questions

Can my A+ BBB rating be the number in the widget header?

No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.

I am not BBB accredited, can I still put my BBB reviews on my site?

Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.

Do BBB complaints show up in the review widget?

No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Does BBB offer its own embed widget for Wix Studio?

No. BBB doesn't provide an official embed widget for merchants — its Fusion API is gated for partner apps, not merchant self-embeds. There's no BBB element in the Studio editor either. BlooTrue fills the gap with a free embed pasted into a standard Embed HTML element.

Is Wix Studio different from classic Wix for embeds?

Yes — Wix Studio is Wix's professional and agency editor (the successor to Editor X), a distinct product from classic Wix. In Studio you use Add Elements (+) → Embed → Embed HTML and get true per-breakpoint responsive control. If your site is built in the classic Wix editor, use our classic Wix BBB guide instead.

Can agencies use one widget across multiple client sites?

Each widget is tied to one business's BBB business profile, so the right pattern is one BlooTrue account per client business — each client site shows that client's own reviews, and billing stays separable. Local businesses (restaurants, salons, home services) are BBB's core categories — exactly the client sites Studio agencies build.

Do I need a BBB API key or BBB Fusion access?

No. BlooTrue works with any public BBB business profile — no BBB API key, no BBB Fusion application, no business-level claim required.

Can I control how the widget looks per breakpoint?

Yes. The Embed HTML box participates in Studio's responsive system — size and position it independently for desktop, tablet, and mobile. The widget adapts to the container width; for narrow mobile breakpoints the slider or badge styles tend to look best.

Do I need an app from the Wix App Market?

No. BlooTrue uses a pure HTML embed pasted into an Embed HTML element — no App Market install, no app permissions, no per-site app subscription.

Will the widget slow down my Wix Studio site?

No. The widget loads asynchronously after your page content. The script is under 20KB and reviews are served from a CDN cache. Typical impact on Largest Contentful Paint is under 50ms — well within Core Web Vitals thresholds.