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Free BBB Review Widgets for Kajabi

Embed BBB reviews on any Kajabi sales or landing page in 60 seconds — + Add section → Custom Code → paste → Save. BBB has no official embed and Kajabi has no BBB app; BlooTrue is the only free path.

Key facts: 60-second install on Kajabi · fills BBB's missing embed gap · Custom Code section on any page or landing page · works on sales, webinar & offer pages · no BBB API key required · built for creators with a local reputation

Last updated September 16, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Star ratings in search results, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Google reviews as structured data. The free plan shows the reviews without the schema. See how the schema works

Install guides

Same BBB widget, platform-specific install guide. Pick where your site lives.

Looking for a different review source? See all BBB widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Kajabi? All review widgets for Kajabi

Why Use BlooTrue for BBB on Kajabi?

The only free way to put BBB reviews on Kajabi sales pages — BBB has no embed, and Kajabi has no BBB app.

Fills BBB's Missing Embed

BBB doesn't publish an official embed widget for merchants. BlooTrue is the free, paste-and-go alternative — it pulls reviews from your public BBB business profile automatically.

Local Reputation, Online Sales

Studios, salons, and consultants moving into courses already have years of BBB proof. Surface it on your offer pages so online buyers see the same trust your local customers built.

No Kajabi App Required

Pure HTML embed in a Custom Code section. No marketplace app, no Zapier flow, no API connection, no plan upgrade. Works on every Kajabi plan.

No BBB API Key Required

Works with any public BBB business profile. No BBB Fusion application, no API quotas, no business-level claim required.

What makes a BBB widget different from a Google review widget?

BBB customer reviews are a native 1–5 star system. Knowing how they differ from BBB's A+-to-F letter rating, how profile setup works, and how reviews are moderated avoids surprises after you embed.

BBB customer reviews vs the A+-to-F “BBB rating”

BBB has two separate signals, and this widget shows only one of them. The first is the 1–5 star customer reviews — written by your customers about their experience — with an overall customer-review average; that's what BlooTrue displays. The second is the A+-to-F letter “BBB rating”, which is BBB's own grade for how a business interacts with BBB (complaint history, transparency, time in business, accreditation status) — the widget does not show this letter rating or the accreditation seal. BlooTrue renders each customer review exactly as stars: a 5-star review shows 5 stars, a 3-star review shows 3, and the header shows your real BBB customer-review average and count. The header rating always comes from BBB's own published customer-review aggregate, never from averaging the individual cards on screen.

Where the reviews come from and how often they refresh

BlooTrue fetches the publicly-visible customer reviews from your BBB business profile on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls BBB directly, so visitor traffic to your page doesn't depend on BBB being reachable, and the widget loads instantly from cache. Only reviews that are public on your profile are included. Each review keeps its reviewer name, star rating, and text, and links back to your BBB business profile.

Accreditation, profile setup, and what shows up in the widget

You do not need to be a BBB Accredited Business to use this widget — it works with any public BBB business profile, accredited or not. Reviews only appear if your profile is public and has customer reviews. If your profile is brand new or has zero reviews, there's nothing for the widget to import yet — it will populate as soon as your first public customer review lands. Once your profile has reviews, the widget shows whatever is public: no more, no less. If a review disappears from your widget after a sync, it almost always means the customer deleted it or BBB removed it — the widget simply follows your profile's public state.

Moderation, review guidelines, and attribution

BBB moderates customer reviews under its review guidelines and removes spam, fraudulent submissions, and content that violates its policies. Because BlooTrue reads only your profile's public reviews, the widget automatically reflects those removals on the next sync — you never display content BBB has already taken down. Every card keeps the BBB mark and the reviewer's name, and clicking a review links back to your BBB business profile, so attribution stays intact. BlooTrue never fabricates a rating: an empty star-only review (a star rating with no written text) is still shown as a real review, and the header number is always BBB's own customer-review aggregate.

BBB tips for Kajabi

Use a Custom Code block on your sales and offer pages — Kajabi's checkout editor itself doesn't accept embeds, so place proof just above the checkout CTA.
The BBB widget complements Kajabi's native testimonial blocks: real, dated, third-party reviews carry more weight than typed quotes.
Coaches and local studios with BBB presence: the widget keeps your Kajabi site's proof in sync with your latest BBB reviews automatically.

Want more on BBB itself? See the BBB widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue BBB on Kajabi?

Takes less than a minute. One Custom Code section on any page or landing page.

Open the Page in the Kajabi Editor

In your Kajabi dashboard, go to Website → Pages and open the page — or open any landing page (sales page, webinar registration, offer page).

Works on every Kajabi plan — Custom Code sections are built in.

Add a Custom Code Section

Click + Add section (or + Add block inside an existing section) and choose Custom Code.

Paste the BBB Embed Code and Position It

Paste the BlooTrue BBB embed code into the Custom Code field and drag the section to where you want the reviews to appear.

Conversion tip: place it directly above the enroll/checkout button so buyers see your BBB stars in the same viewport as the CTA.

Save

Click Save. Your BBB reviews render on the live page immediately.

Reviews auto-sync from BBB every 24 hours — no republish needed.

How BlooTrue Compares to Other BBB-on-Kajabi Options

BBB has no embed. Kajabi has no BBB app. Here are the only paths.

Option	BlooTrue	BBB official	Hand-rolled HTML
Free BBB embed available		—	Manual scrape
Auto-sync new BBB reviews		—	—
No BBB API key needed		—	Sometimes
Works on sales + landing pages		—
No coding required		—	—
SEO rich snippets (JSON-LD)		—	Manual
Pricing for full features	$9/mo	N/A	Dev time

BBB Review Widget for Kajabi — Free, the Only Free Path

BlooTrue's BBB Review Widget for Kajabi is a free, app-free embed that displays your BBB reviews on any Kajabi page. There's a double gap to bridge: BBB does not publish an official embed widget for merchants (its Fusion API is gated for partner apps like Apple Maps and Trivago), and Kajabi's marketplace has no BBB app. BlooTrue fills both gaps through Kajabi's Custom Code section — open Website → Pages or any landing page, click + Add section, choose Custom Code, paste the snippet, and Save. Kajabi is the all-in-one course-creator and coaching platform, and BBB matters most for creators whose reputation started local: fitness studios selling online programs, salons and wellness brands with digital offers, consultants with a brick-and-mortar track record moving into courses. If customers already rave about you on BBB, that proof transfers directly to your sales and offer pages. 100+ widget styles, light and dark themes, free custom color picker. On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page, which makes it eligible for star ratings in Google search results where the embed runs inline rather than inside an iframe.

Why doesn't BBB have an official embed?

BBB's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than a merchant self-service product. BBB does not publish a paste-ready embed widget the way Google publishes Place Cards. For Kajabi creators the gap is wider still — Kajabi's marketplace has no BBB app. Third-party widgets like BlooTrue are the canonical way to surface BBB reviews on a Kajabi sales page.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

Frequently Asked Questions

Can my A+ BBB rating be the number in the widget header?

No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.

I am not BBB accredited, can I still put my BBB reviews on my site?

Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.

Do BBB complaints show up in the review widget?

No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Is the BlooTrue BBB widget free for Kajabi?

Yes. BlooTrue is completely free for Kajabi. No app, no recurring fee, unlimited widget views, works on every Kajabi plan. The free plan shows your BBB reviews with BlooTrue branding in the footer.

Does BBB offer its own embed widget for Kajabi?

No. BBB does not provide an official embed widget for businesses to display their reviews on a website — BBB's Fusion API is gated for partner apps, not merchant self-embeds. Kajabi's marketplace also has no BBB app. BlooTrue fills both gaps with a free embed pasted into a Custom Code section.

Do I need a BBB API key or BBB Fusion access?

No. BlooTrue works with any public BBB business profile — no BBB API key, no BBB Fusion application, no business-level claim required. Just paste your bbb.org/./profile/your-business-slug URL into the BlooTrue builder.

Can I put BBB reviews on a Kajabi checkout page?

Kajabi's checkout editor is more locked down than the page editor, so the dependable, highest-converting placement is the sales or offer page that leads into checkout — drop the Custom Code section directly above the checkout button. If your checkout layout exposes a custom-content area, the same embed pastes there too.

Does the widget work on Kajabi landing pages?

Yes. Kajabi landing pages (sales pages, webinar registration, opt-in pages, offer pages) use the same section editor as website pages. Click + Add section → Custom Code, paste the embed, position it, and Save.

Which Kajabi creators benefit most from a BBB widget?

Creators whose reputation started local: fitness studios selling online programs, salons and wellness brands launching digital offers, photographers teaching workshops, consultants with a brick-and-mortar track record. If customers already rave about you on BBB, that proof transfers directly to your course and coaching sales pages.

Will the widget slow down my Kajabi sales page?

No. The widget loads asynchronously after your page content. The script is under 20KB and reviews are served from a CDN cache. Typical impact on Largest Contentful Paint is under 50ms — your ad-traffic landing pages keep their speed scores.