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Free BBB Review Widgets for Shopify

Embed BBB reviews on any Shopify page in 60 seconds — Custom Liquid section, paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on Shopify · free forever, no plugin needed · installs via the Custom Liquid section · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

BBB reviews and the BBB seal in Shopify

People who look a store up on BBB are usually not asking whether a product is good. They want to know whether the business will put things right if an order goes wrong, so on Shopify these reviews speak for the company, not the catalogue.

Can the BBB seal and the BBB review widget share a Shopify store?

Yes, and they cover different ground: the seal states your letter grade and accreditation, while the widget shows what customers wrote, with their stars and the star average from your profile.

A tidy split is the seal in the footer, which repeats on every page, and the reviews in a Custom Liquid section on one page where buyers weigh you up. Never use Rich Text for either, because Shopify strips the script.

Will Shopify shoppers see my BBB complaints in the widget?

No. BBB keeps complaints apart from customer reviews, and the widget imports only the reviews; complaints shape the letter grade, which the widget leaves out.

That is no reason to keep shoppers away from your profile. Link to it near the widget so a careful buyer can read the full record, and answer complaints on BBB itself. Complaints answered in good faith tell a buyer more than an empty page.

Example

An appliance parts store on Shopify

The store sells parts that customers fit themselves, so buyers worry about ordering the wrong one. It keeps the BBB seal in the theme footer and adds its BBB reviews in a Custom Liquid section on the returns page. Reviews there describing quick swaps of wrong parts answer the exact worry that page exists for.

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Shopify? All review widgets for Shopify

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to Shopify

Connect your BBB profile in BlooTrue, pick a style, then paste one embed code into the Custom Liquid section on Shopify and publish.

  1. 1

    Open your theme in the Shopify admin (Online Store → Themes → Customize).

  2. 2

    On the page, click Add section (or Add block) and choose Custom Liquid.

  3. 3

    Paste the BlooTrue embed code into the Custom Liquid field.

  4. 4

    Save — the widget renders on the live storefront.

Paste into Custom Liquid, not a Rich Text section — rich text strips script tags. Older vintage themes can use an HTML section or the page's Show HTML editor view.

Where the Code Goes on Shopify

On Shopify the embed code belongs in a Custom Liquid section or block, added through Online Store → Themes → Customize.

The Customize preview usually executes the script, so you tend to see the reviews before you save. The section spans the page width your theme sets, and the widget's own height decides how tall it gets. Do not use a Rich Text section, because Shopify strips script tags from it. Older vintage themes without Custom Liquid can use an HTML section or the page's Show HTML editor view in the admin.

If the widget does not show on Shopify

  • If the reviews are missing, check that you used Custom Liquid. A Rich Text section removes the script tag and leaves nothing to render.
  • On a vintage theme with no Custom Liquid option, add an HTML section, or open the page in Shopify admin and use the Show HTML view.
  • Widget on the homepage but not on products? Custom Liquid sections are per template, so add another one to the product template under the buy box.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Shopify: Customizing Sections in the theme editorBBB: Frequently asked questions about customer reviews

BBB Review Widget for Shopify — Free, No Plugin

Embed BBB reviews on any Shopify page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the Custom Liquid section.

Where BBB reviews help most on Shopify

Local businesses that sell through Shopify are usually a shop with a counter as well as a website: a bakery, a bike shop, a florist.

Customers who reviewed you on BBB mostly reviewed the visit, the service and the staff, not a single product, so the widget belongs on store-wide pages rather than product pages: the home page under the banner, the About page, and the page that explains delivery or local pickup. That last one matters most, because it is where a nearby buyer decides whether to trust you with an order. If a product review app already shows per-item stars, keep BBB reviews off those pages so the two never get mixed up.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on Shopify — FAQ

Is the BlooTrue BBB review widget free for Shopify?
Yes. BlooTrue is completely free to embed BBB reviews on Shopify. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Shopify?
Open your theme in the Shopify admin (Online Store → Themes → Customize). On the page, click Add section (or Add block) and choose Custom Liquid. Paste the BlooTrue embed code into the Custom Liquid field. Save — the widget renders on the live storefront.
Anything specific to Shopify worth knowing before I embed?
Paste into Custom Liquid, not a Rich Text section — rich text strips script tags. Older vintage themes can use an HTML section or the page's Show HTML editor view.
Where should I place BBB reviews on Shopify for the biggest lift?
Product pages under the buy box and the homepage below the featured collection — third-party stars at the add-to-cart moment.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching Shopify again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Ready to Put BBB Reviews on Your Shopify Pages?

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Free BBB Review Widget