no code neededunlimited viewsfree forever

Free BBB Review Widgets for Shopify

Embed BBB reviews on any Shopify store in 60 seconds — Custom Liquid or Custom HTML. No app required.

Key facts: 60-second install on Shopify · free forever · works on all Shopify plans · no app required — Custom Liquid or HTML · works with any public BBB business profile

Last updated September 16, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Star ratings in search results, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. The free plan shows the reviews without the schema. See how the schema works

Install guides

Same BBB widget, platform-specific install guide. Pick where your store lives.

Looking for a different review source? See all BBB widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Shopify? All review widgets for Shopify

Why Use BlooTrue for BBB on Shopify?

The easiest way to display BBB reviews on Shopify — no app, no coding, no monthly fees.

Any Public BBB Profile Supported

No BBB Accreditation required. Embed BBB reviews from any public BBB business profile on your Shopify store.

Unlimited Views

No view caps on any plan, free or paid. Show your BBB reviews to Shopify visitors with no per-domain fees.

No Shopify App Fees

Pure HTML embed runs in Custom Liquid or Custom HTML sections. No recurring Shopify app-store fees, no app uninstall headaches.

Auto-Sync with BBB

New BBB reviews appear on your Shopify store automatically. No manual refresh, no cron job, no maintenance.

What makes a BBB widget different from a Google review widget?

BBB customer reviews are a native 1–5 star system. Knowing how they differ from BBB's A+-to-F letter rating, how profile setup works, and how reviews are moderated avoids surprises after you embed.

BBB customer reviews vs the A+-to-F “BBB rating”

BBB has two separate signals, and this widget shows only one of them. The first is the 1–5 star customer reviews — written by your customers about their experience — with an overall customer-review average; that's what BlooTrue displays. The second is the A+-to-F letter “BBB rating”, which is BBB's own grade for how a business interacts with BBB (complaint history, transparency, time in business, accreditation status) — the widget does not show this letter rating or the accreditation seal. BlooTrue renders each customer review exactly as stars: a 5-star review shows 5 stars, a 3-star review shows 3, and the header shows your real BBB customer-review average and count. The header rating always comes from BBB's own published customer-review aggregate, never from averaging the individual cards on screen.

Where the reviews come from and how often they refresh

BlooTrue fetches the publicly-visible customer reviews from your BBB business profile on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls BBB directly, so visitor traffic to your page doesn't depend on BBB being reachable, and the widget loads instantly from cache. Only reviews that are public on your profile are included. Each review keeps its reviewer name, star rating, and text, and links back to your BBB business profile.

Accreditation, profile setup, and what shows up in the widget

You do not need to be a BBB Accredited Business to use this widget — it works with any public BBB business profile, accredited or not. Reviews only appear if your profile is public and has customer reviews. If your profile is brand new or has zero reviews, there's nothing for the widget to import yet — it will populate as soon as your first public customer review lands. Once your profile has reviews, the widget shows whatever is public: no more, no less. If a review disappears from your widget after a sync, it almost always means the customer deleted it or BBB removed it — the widget simply follows your profile's public state.

Moderation, review guidelines, and attribution

BBB moderates customer reviews under its review guidelines and removes spam, fraudulent submissions, and content that violates its policies. Because BlooTrue reads only your profile's public reviews, the widget automatically reflects those removals on the next sync — you never display content BBB has already taken down. Every card keeps the BBB mark and the reviewer's name, and clicking a review links back to your BBB business profile, so attribution stays intact. BlooTrue never fabricates a rating: an empty star-only review (a star rating with no written text) is still shown as a real review, and the header number is always BBB's own customer-review aggregate.

BBB tips for Shopify

BBB reviews are about the business listing, not individual products, so the widget pulls listing-level reviews — best placed in your shop's footer or About page rather than individual product pages.
For multi-region stores, create one BBB widget per regional listing (US, Canada, UK) and switch via Liquid templates.
BBB occasionally re-orders which reviews surface first — expected behavior, not a widget issue.

Want more on BBB itself? See the BBB widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue on Shopify?

Takes less than a minute. No coding, no Shopify app install.

Paste Your BBB profile URL (in the BlooTrue Builder)

In the BlooTrue builder on this page, paste your BBB business profile URL (e.g.bbb.org/./profile/your-business) into it. Your real BBB reviews load automatically into the live preview.

Takes about a minute. Free plan, no credit card.

Customize the Look

Pick one of 100+ styles, choose light or dark theme, set your accent color, and toggle reviewer names / dates / profile images. Everything updates in real time.

Copy the Embed Code

Publish and copy the embed code. The embed is a single HTML snippet — no Shopify app, no external scripts to whitelist.

Paste into Shopify

Theme Editor (recommended): In Shopify admin, go to Online Store → Themes → Customize. On the page where you want the widget, click Add section → choose Custom Liquid → paste the code → Save.

Product / Blog pages: Use the same Custom Liquid section on product pages, or drop a Custom HTML block inside any rich-text area of a blog post.

Sitewide (header/footer): Edit theme.liquid and paste the code just before the closing </body> tag if you want the widget on every page (not usually necessary).

BBB reviews auto-sync every 24 hours — no further Shopify maintenance needed.

How does BlooTrue compare to the BBB review snippet and Elfsight on Shopify?

Why Shopify merchants pick BlooTrue for BBB

Feature	BlooTrue	BBB review snippet	Elfsight
Works with any public BBB business profile		Public listings
Widget view caps	None		200/mo
No Shopify app required			—
Works on all Shopify plans
100+ widget styles		Badge only
SEO rich snippets (JSON-LD) built-in		—	Paid tier
Custom accent colors on free plan		—	—
Widgets pricing	$9/mo	Free	$12/mo

Need a detailed comparison? View full comparison

Pricing and feature data as of June 2026. BBB's customer reviews are documented in BBB's official customer-reviews overview; Elfsight pricing from Elfsight's official pricing page.

BBB Review Widget for Shopify — Free, No App Needed

BlooTrue's BBB Review Widget for Shopify is a free, app-free embed that displays your BBB reviews on any Shopify store. It works with any Shopify theme via Custom Liquid or Custom HTML sections, requires no coding, and works with any public BBB business profile — no paid BBB subscription required. No view caps on any plan, free or paid. Six widget styles with light and dark themes and a free custom color picker. On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page, which makes it eligible for star ratings in Google search results where the embed runs inline rather than inside an iframe.

Which Shopify plans does BlooTrue support?

Every Shopify plan (Basic, Shopify, Advanced, Plus) supports the widget. The Custom Liquid section and Custom HTML block are available in every stock Shopify theme and every Shopify Theme Store theme. Shopify App Store apps are not required.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

Frequently Asked Questions

Can my A+ BBB rating be the number in the widget header?

No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.

I am not BBB accredited, can I still put my BBB reviews on my site?

Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.

Do BBB complaints show up in the review widget?

No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Is the BlooTrue BBB widget free for Shopify?

Yes. BlooTrue is free for Shopify stores on every plan (Basic, Shopify, Advanced, Plus). BlooTrue never caps widget views on any plan, free or paid. The free plan shows BBB reviews with BlooTrue branding in the footer.

Do I need BBB Accreditation to embed reviews on Shopify?

No. BlooTrue works with any public BBB business profile. You do not need BBB Accreditation. Just paste your bbb.org/./profile/your-business URL into the BlooTrue builder.

Do I need a Shopify app to install BlooTrue?

No. BlooTrue works natively with Shopify theme customization using Custom Liquid or Custom HTML sections — no app install, no app-store approval, no monthly app fees.

Will BlooTrue slow down my Shopify store?

No. The widget loads asynchronously after your page content and is under 20KB. Typical impact on Shopify theme performance is under 50ms — well within Core Web Vitals thresholds.

Does BlooTrue work on Shopify Plus?

Yes, on every Shopify plan including Plus. Any Shopify plan that supports Custom Liquid or Custom HTML sections in the theme customizer — which is every plan — supports BlooTrue.

Can I add the widget to product pages?

Yes. Open any product page in the Shopify theme editor, click Add section → Custom Liquid, and paste the BlooTrue embed. The widget renders inline alongside your product description.