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Free BBB Review Widgets for Unbounce

Embed BBB reviews on any Unbounce page in 60 seconds — Custom HTML element, paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on Unbounce · free forever, no plugin needed · installs via the Custom HTML element · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Unbounce? All review widgets for Unbounce

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to Unbounce

One embed code, pasted into the Custom HTML element. Custom code (Smart Builder) requires an Unbounce plan with custom scripts enabled; Classic Custom HTML is available broadly.

  1. 1

    Open your page in the Unbounce Classic builder (or Smart Builder).

  2. 2

    In Classic, drag a Custom HTML element onto the page; in Smart Builder add a Custom Code block.

  3. 3

    Paste the BlooTrue embed code and confirm.

  4. 4

    Save and republish the page — the widget renders on the live variant.

In the Classic builder the Custom HTML element shows as a placeholder box on the canvas — the reviews render in Preview and on the published page.

Where the Code Goes on Unbounce

On Unbounce the code lives in a Custom HTML element in the Classic builder or a Custom Code block in the Smart Builder. Classic draws the element as a placeholder box on the canvas, so you size the box by dragging its handles and only see the reviews once you open Preview or the published variant. Unbounce serves each A/B variant separately, so paste the element into every variant that should show reviews and republish; a variant you did not edit keeps serving its old markup. Above the CTA is the spot that pays off on paid traffic.

If the widget does not show on Unbounce

  • The Classic canvas shows only a placeholder box for the Custom HTML element. Open Preview or the published variant to see the reviews render.
  • If the widget appears on one variant but not another, you added the element to a single variant. Add it to each variant and republish.
  • Reviews missing after edits usually means the page was saved but not republished. Republish so the live variant picks up the new element.

BBB Review Widget for Unbounce — Free, No Plugin

Embed BBB reviews on any Unbounce page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the Custom HTML element. Custom code (Smart Builder) requires an Unbounce plan with custom scripts enabled; Classic Custom HTML is available broadly.

Where BBB reviews help most on Unbounce

Contractors, clinics and service businesses build Unbounce pages for one offer at a time: a free estimate, a seasonal service, a new-customer special. The visitor clicked an ad and is comparing you with the next result. Put the BBB widget right under the headline, before the details of the offer, and again beside the booking or estimate form if the page is long. Reviews from neighbours who already hired you answer the question every local ad raises: is this company real, and do they show up. Keep the page's own testimonial section only if it adds something the widget cannot, such as before-and-after photos of the job.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on Unbounce — FAQ

Is the BlooTrue BBB review widget free for Unbounce?
Yes. BlooTrue is completely free to embed BBB reviews on Unbounce. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Unbounce?
Open your page in the Unbounce Classic builder (or Smart Builder). In Classic, drag a Custom HTML element onto the page; in Smart Builder add a Custom Code block. Paste the BlooTrue embed code and confirm. Save and republish the page — the widget renders on the live variant. Custom code (Smart Builder) requires an Unbounce plan with custom scripts enabled; Classic Custom HTML is available broadly.
Anything specific to Unbounce worth knowing before I embed?
In the Classic builder the Custom HTML element shows as a placeholder box on the canvas — the reviews render in Preview and on the published page.
Where should I place BBB reviews on Unbounce for the biggest lift?
Landing-page hero and directly above the CTA — review stars beside the button reduce click hesitation on paid-traffic pages.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching Unbounce again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Ready to Put BBB Reviews on Your Unbounce Pages?

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Free BBB Review Widget