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Free Expedia Review Widgets for Unbounce

Embed Expedia reviews on any Unbounce page in 60 seconds — Custom HTML element, paste, save. Verified-traveler Expedia reviews, where guests decide to book.

Build Your Expedia Review Widget

Expedia

Key facts: 60-second install on Unbounce · free forever, no plugin needed · installs via the Custom HTML element · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Expedia reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all Expedia review widgets · Want a different review platform on Unbounce? All review widgets for Unbounce

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add Expedia Reviews to Unbounce

Connect your Expedia profile in BlooTrue, pick a style, then paste one embed code into the Custom HTML element on Unbounce and publish. Custom code (Smart Builder) requires an Unbounce plan with custom scripts enabled; Classic Custom HTML is available broadly.

  1. 1

    Open your page in the Unbounce Classic builder (or Smart Builder).

  2. 2

    In Classic, drag a Custom HTML element onto the page; in Smart Builder add a Custom Code block.

  3. 3

    Paste the BlooTrue embed code and confirm.

  4. 4

    Save and republish the page — the widget renders on the live variant.

In the Classic builder the Custom HTML element shows as a placeholder box on the canvas — the reviews render in Preview and on the published page.

Where the Code Goes on Unbounce

On Unbounce the code lives in a Custom HTML element in the Classic builder or a Custom Code block in the Smart Builder.

Classic draws the element as a placeholder box on the canvas, so you size the box by dragging its handles and only see the reviews once you open Preview or the published variant. Unbounce serves each A/B variant separately, so paste the element into every variant that should show reviews and republish; a variant you did not edit keeps serving its old markup. Above the CTA is the spot that pays off on paid traffic.

If the widget does not show on Unbounce

  • The Classic canvas shows only a placeholder box for the Custom HTML element. Open Preview or the published variant to see the reviews render.
  • If the widget appears on one variant but not another, you added the element to a single variant. Add it to each variant and republish.
  • Reviews missing after edits usually means the page was saved but not republished. Republish so the live variant picks up the new element.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Unbounce: Embedding Custom HTML or Widgets into Classic BuilderExpedia: Mastering Hotel Guest Reviews

Expedia Review Widget for Unbounce — Free, No Plugin

Embed Expedia reviews on any Unbounce page with a single copy-paste embed code. Verified-traveler Expedia reviews, where guests decide to book. Installs via the Custom HTML element. Custom code (Smart Builder) requires an Unbounce plan with custom scripts enabled; Classic Custom HTML is available broadly.

Where Expedia reviews help most on Unbounce

Hotels and rentals use Unbounce for campaign pages: a direct-booking offer, a seasonal package, a wedding or group enquiry.

The visitor came from an ad and knows nothing about you, so the Expedia widget belongs high on the page, straight under the offer and before the gallery. Guest reviews answer what a photo cannot: was it clean, did the host reply, was the location what the listing promised. On an enquiry page, put it beside the form. On a direct-booking offer, show the same guests and the same score the visitor would find on Expedia, so booking direct feels as safe as booking through the platform. One placement per campaign page is enough.

About Expedia reviews in this widget

The Expedia widget shows the guest reviews from your property's Expedia page, with the guest rating and review count Expedia publishes in the header. Expedia lets only travelers who booked through Expedia and completed the stay leave a review, so every review in the widget comes from an actual stay. The mistake hoteliers make is expecting feedback from guests who booked direct to turn up here. It cannot; a review that was never posted on Expedia is not in the widget. The header is Expedia's own figure, not an average of the reviews shown.

Expedia Widget on Unbounce — FAQ

Is the BlooTrue Expedia review widget free for Unbounce?
Yes. BlooTrue is completely free to embed Expedia reviews on Unbounce. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Unbounce?
Open your page in the Unbounce Classic builder (or Smart Builder). In Classic, drag a Custom HTML element onto the page; in Smart Builder add a Custom Code block. Paste the BlooTrue embed code and confirm. Save and republish the page — the widget renders on the live variant. Custom code (Smart Builder) requires an Unbounce plan with custom scripts enabled; Classic Custom HTML is available broadly.
Anything specific to Unbounce worth knowing before I embed?
In the Classic builder the Custom HTML element shows as a placeholder box on the canvas — the reviews render in Preview and on the published page.
Where should I place Expedia reviews on Unbounce for the biggest lift?
Landing-page hero and directly above the CTA — review stars beside the button reduce click hesitation on paid-traffic pages.
Do the reviews stay up to date automatically?
Paid plans auto-sync your Expedia reviews daily, so the widget always shows your latest 5-star reviews without touching Unbounce again. The free plan shows the reviews imported at setup.
Which Expedia page do I paste to pull my property's reviews?
Your property's own page on Expedia. Its address ends with a number after .h and the words Hotel-Information, for example expedia.com/City-Hotels-Your-Property.h123456.Hotel-Information. That page holds the guest rating and the traveler reviews the widget reads. Paste it, choose a layout and copy the embed onto your booking page.
Does the number at the top of the Expedia widget match my Expedia page?
It is the guest rating and review count Expedia publishes for your property, copied rather than recalculated, so it matches the page as of the widget's last read. On the free plan that read happened when you created the widget; paid plans read the page daily, so the header follows your Expedia rating as new stays are reviewed.
Can the Expedia widget give my hotel page star rich snippets in Google?
No. Google's review-snippet rules exclude reviews a business shows about itself through an embedded widget. Paid plans still add schema.org Review and AggregateRating JSON-LD with your Expedia guest rating and review count to the page, which search engines and AI assistants can read if the embed is rendered inline; inside a sandboxed iframe it is invisible to them. The free plan adds no markup.

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Free Expedia Review Widget