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Free Capterra Review Widgets for Unbounce

Embed Capterra reviews on any Unbounce page in 60 seconds — Custom HTML element, paste, save. Capterra software reviews, embedded where buyers compare and decide.

Build Your Capterra Review Widget

Capterra

Key facts: 60-second install on Unbounce · free forever, no plugin needed · installs via the Custom HTML element · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Capterra reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all Capterra review widgets · Want a different review platform on Unbounce? All review widgets for Unbounce

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add Capterra Reviews to Unbounce

Connect your Capterra profile in BlooTrue, pick a style, then paste one embed code into the Custom HTML element on Unbounce and publish. Custom code (Smart Builder) requires an Unbounce plan with custom scripts enabled; Classic Custom HTML is available broadly.

  1. 1

    Open your page in the Unbounce Classic builder (or Smart Builder).

  2. 2

    In Classic, drag a Custom HTML element onto the page; in Smart Builder add a Custom Code block.

  3. 3

    Paste the BlooTrue embed code and confirm.

  4. 4

    Save and republish the page — the widget renders on the live variant.

In the Classic builder the Custom HTML element shows as a placeholder box on the canvas — the reviews render in Preview and on the published page.

Where the Code Goes on Unbounce

On Unbounce the code lives in a Custom HTML element in the Classic builder or a Custom Code block in the Smart Builder.

Classic draws the element as a placeholder box on the canvas, so you size the box by dragging its handles and only see the reviews once you open Preview or the published variant. Unbounce serves each A/B variant separately, so paste the element into every variant that should show reviews and republish; a variant you did not edit keeps serving its old markup. Above the CTA is the spot that pays off on paid traffic.

If the widget does not show on Unbounce

  • The Classic canvas shows only a placeholder box for the Custom HTML element. Open Preview or the published variant to see the reviews render.
  • If the widget appears on one variant but not another, you added the element to a single variant. Add it to each variant and republish.
  • Reviews missing after edits usually means the page was saved but not republished. Republish so the live variant picks up the new element.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Unbounce: Embedding Custom HTML or Widgets into Classic BuilderCapterra: Capterra for vendors

Capterra Review Widget for Unbounce — Free, No Plugin

Embed Capterra reviews on any Unbounce page with a single copy-paste embed code. Capterra software reviews, embedded where buyers compare and decide. Installs via the Custom HTML element. Custom code (Smart Builder) requires an Unbounce plan with custom scripts enabled; Classic Custom HTML is available broadly.

Where Capterra reviews help most on Unbounce

B2B software teams build Unbounce pages for demos, webinars, free trials and paid campaigns. The visitor is often a buyer comparing two or three tools, and Capterra is one of the places those comparisons happen.

Put the widget directly beside the demo or trial form, so the proof sits at the moment they hand over a work email. A compact badge under the headline helps if the page is long. Reviews that mention setup time, support or switching from a competitor do the most work here, and the way to get more of those onto the page is to ask customers to write about exactly that on Capterra.

About Capterra reviews in this widget

The Capterra widget brings the reviews from your Capterra product listing to your pages, with the rating out of 5 and review count Capterra publishes in the header. Software buyers use Capterra, a Gartner company, to build shortlists, so put the widget on the pages where they compare you. Capterra checks each review before publishing it. What site owners get wrong is reading the header as an average of the reviews on the page. It is Capterra's own figure and counts every review, including lower-rated ones a free widget leaves out.

Capterra Widget on Unbounce — FAQ

Is the BlooTrue Capterra review widget free for Unbounce?
Yes. BlooTrue is completely free to embed Capterra reviews on Unbounce. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Unbounce?
Open your page in the Unbounce Classic builder (or Smart Builder). In Classic, drag a Custom HTML element onto the page; in Smart Builder add a Custom Code block. Paste the BlooTrue embed code and confirm. Save and republish the page — the widget renders on the live variant. Custom code (Smart Builder) requires an Unbounce plan with custom scripts enabled; Classic Custom HTML is available broadly.
Anything specific to Unbounce worth knowing before I embed?
In the Classic builder the Custom HTML element shows as a placeholder box on the canvas — the reviews render in Preview and on the published page.
Where should I place Capterra reviews on Unbounce for the biggest lift?
Landing-page hero and directly above the CTA — review stars beside the button reduce click hesitation on paid-traffic pages.
Do the reviews stay up to date automatically?
Paid plans auto-sync your Capterra reviews daily, so the widget always shows your latest 5-star reviews without touching Unbounce again. The free plan shows the reviews imported at setup.
What do I paste into the builder to pull my Capterra reviews?
The address of your product listing on Capterra, which takes the form capterra.com/p/ followed by a number and your product name. The builder reads the rating, review count and reviews from that listing. Pick a layout, copy the one-line embed and paste it into your comparison page; the whole thing takes about a minute.
I already display a Capterra badge, why would I add a widget?
Because the badge is an image. It shows no review content, none of the words reviewers wrote about your software, and no count of how many wrote them. The widget lists the reviews from your Capterra listing, so a buyer on your comparison page reads what other buyers said without leaving for Capterra.
Will my Capterra rating appear as stars under my page in Google search results?
No. Google's review-snippet rules exclude reviews a business shows about itself through an embedded widget. Paid plans still add schema.org Review and AggregateRating markup as JSON-LD carrying your Capterra rating and review count, which search engines and AI assistants can read when the embed renders inline on your page; if the embed sits in a sandboxed iframe, they never see it.

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Free Capterra Review Widget