Skip to main content
BlooTrue
Start Free
no code neededunlimited viewsfree forever

Free Capterra Review Widgets for HubSpot

Embed Capterra reviews on any HubSpot page in 60 seconds — Embed/HTML module, paste, save. Capterra software reviews, embedded where buyers compare and decide.

Build Your Capterra Review Widget

Capterra

Key facts: 60-second install on HubSpot · free forever, no plugin needed · installs via the Embed/HTML module · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Capterra reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all Capterra review widgets · Want a different review platform on HubSpot? All review widgets for HubSpot

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add Capterra Reviews to HubSpot

Connect your Capterra profile in BlooTrue, pick a style, then paste one embed code into the Embed/HTML module on HubSpot and publish.

  1. 1

    Edit the page in the HubSpot CMS page editor.

  2. 2

    Drag an Embed (or Custom HTML) module into the target dnd-area.

  3. 3

    Paste the BlooTrue embed code into the module.

  4. 4

    Publish/Update — the widget renders on the live page.

On blog templates, add the module to the template rather than the post body — the rich-text body strips scripts.

Where the Code Goes on HubSpot

HubSpot CMS takes the embed code in an Embed (or Custom HTML) module dragged into a drag-and-drop area of the page in the page editor.

The editor renders module content, so the reviews usually appear in the editor as well as on the live page. The module takes the width of its dnd column and the widget determines the height. On blog templates, add the module to the template itself, because the post's rich-text body strips scripts, and a module placed on one landing page does not carry over to other HubSpot pages.

If the widget does not show on HubSpot

  • Code appears as text in a blog post? The rich-text body strips scripts. Add the Embed module to the blog template instead of the post body.
  • If the module is empty on the live page, confirm you clicked Publish or Update after pasting; HubSpot keeps drafts separate from the live page.
  • Working on a landing page but absent from a website page? A HubSpot Embed module lives on the page it was dropped into, never sitewide.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: HubSpot: Embed an external media fileCapterra: Capterra for vendors

Capterra Review Widget for HubSpot — Free, No Plugin

Embed Capterra reviews on any HubSpot page with a single copy-paste embed code. Capterra software reviews, embedded where buyers compare and decide. Installs via the Embed/HTML module.

Where Capterra reviews help most on HubSpot

Software companies on HubSpot often have big content sites: docs, a blog, landing pages built by the marketing team.

Put the Capterra widget on the home page, the pricing page and every comparison or alternatives page, where buyers do the most checking. Posts that rank for problems your product solves can end with a compact widget beside a trial link. Documentation rarely needs it, because readers there are already users. If the pricing page is assembled from page-builder blocks, give the widget its own block rather than squeezing it into a pricing table cell, where it would be cut to the width of one plan.

About Capterra reviews in this widget

The Capterra widget brings the reviews from your Capterra product listing to your pages, with the rating out of 5 and review count Capterra publishes in the header. Software buyers use Capterra, a Gartner company, to build shortlists, so put the widget on the pages where they compare you. Capterra checks each review before publishing it. What site owners get wrong is reading the header as an average of the reviews on the page. It is Capterra's own figure and counts every review, including lower-rated ones a free widget leaves out.

Capterra Widget on HubSpot — FAQ

Is the BlooTrue Capterra review widget free for HubSpot?
Yes. BlooTrue is completely free to embed Capterra reviews on HubSpot. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on HubSpot?
Edit the page in the HubSpot CMS page editor. Drag an Embed (or Custom HTML) module into the target dnd-area. Paste the BlooTrue embed code into the module. Publish/Update — the widget renders on the live page.
Anything specific to HubSpot worth knowing before I embed?
On blog templates, add the module to the template rather than the post body — the rich-text body strips scripts.
Where should I place Capterra reviews on HubSpot for the biggest lift?
Landing pages under the form fold — HubSpot pages convert best with third-party proof beside the submit.
Do the reviews stay up to date automatically?
Paid plans auto-sync your Capterra reviews daily, so the widget always shows your latest 5-star reviews without touching HubSpot again. The free plan shows the reviews imported at setup.
What do I paste into the builder to pull my Capterra reviews?
The address of your product listing on Capterra, which takes the form capterra.com/p/ followed by a number and your product name. The builder reads the rating, review count and reviews from that listing. Pick a layout, copy the one-line embed and paste it into your comparison page; the whole thing takes about a minute.
I already display a Capterra badge, why would I add a widget?
Because the badge is an image. It shows no review content, none of the words reviewers wrote about your software, and no count of how many wrote them. The widget lists the reviews from your Capterra listing, so a buyer on your comparison page reads what other buyers said without leaving for Capterra.
Will my Capterra rating appear as stars under my page in Google search results?
No. Google's review-snippet rules exclude reviews a business shows about itself through an embedded widget. Paid plans still add schema.org Review and AggregateRating markup as JSON-LD carrying your Capterra rating and review count, which search engines and AI assistants can read when the embed renders inline on your page; if the embed sits in a sandboxed iframe, they never see it.

Ready to Put Capterra Reviews on Your HubSpot Pages?

Free forever. No plugin. 100+ widget styles. Set up in 60 seconds.

Free Capterra Review Widget