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Free TripAdvisor Review Widgets for HubSpot

Embed TripAdvisor reviews on any HubSpot page in 60 seconds — Embed/HTML module, paste, save. Traveler proof, embedded where bookings happen.

Build Your Tripadvisor Review Widget

Key facts: 60-second install on HubSpot · free forever, no plugin needed · installs via the Embed/HTML module · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your TripAdvisor reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all TripAdvisor review widgets · Want a different review platform on HubSpot? All review widgets for HubSpot

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add TripAdvisor Reviews to HubSpot

Connect your TripAdvisor profile in BlooTrue, pick a style, then paste one embed code into the Embed/HTML module on HubSpot and publish.

  1. 1

    Edit the page in the HubSpot CMS page editor.

  2. 2

    Drag an Embed (or Custom HTML) module into the target dnd-area.

  3. 3

    Paste the BlooTrue embed code into the module.

  4. 4

    Publish/Update — the widget renders on the live page.

On blog templates, add the module to the template rather than the post body — the rich-text body strips scripts.

Where the Code Goes on HubSpot

HubSpot CMS takes the embed code in an Embed (or Custom HTML) module dragged into a drag-and-drop area of the page in the page editor.

The editor renders module content, so the reviews usually appear in the editor as well as on the live page. The module takes the width of its dnd column and the widget determines the height. On blog templates, add the module to the template itself, because the post's rich-text body strips scripts, and a module placed on one landing page does not carry over to other HubSpot pages.

If the widget does not show on HubSpot

  • Code appears as text in a blog post? The rich-text body strips scripts. Add the Embed module to the blog template instead of the post body.
  • If the module is empty on the live page, confirm you clicked Publish or Update after pasting; HubSpot keeps drafts separate from the live page.
  • Working on a landing page but absent from a website page? A HubSpot Embed module lives on the page it was dropped into, never sitewide.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: HubSpot: Embed an external media fileTripAdvisor: Management Responses Posting Guidelines

TripAdvisor Review Widget for HubSpot — Free, No Plugin

Embed TripAdvisor reviews on any HubSpot page with a single copy-paste embed code. Traveler proof, embedded where bookings happen. Installs via the Embed/HTML module.

Where TripAdvisor reviews help most on HubSpot

A hotel or rental running on HubSpot usually has more than a handful of pages: rooms, local guides, a blog about the area.

Guide and blog pages pull in travellers who have not picked a place yet, which makes them a good home for a compact TripAdvisor widget at the end of the post, beside a link to the rooms. On the rooms page itself, place the full widget above the booking form or booking plugin, as its own block rather than inside the plugin's settings. Keep one widget per page. A theme that also adds its own testimonial block gives two sets of praise saying the same thing, so pick one.

About TripAdvisor reviews in this widget

Your TripAdvisor widget shows the traveler reviews from your TripAdvisor listing, each with the traveler's 1 to 5 bubbles. The summary at the top is the listing's overall bubble rating and review count, as reported by TripAdvisor, which is not your ranking position: a listing at '#3 of 120 restaurants' still shows its bubbles, not a 3. Travelers write reviews on the listing without booking through TripAdvisor, and TripAdvisor's own Review Snippets are small badges with little styling control. Hoteliers sometimes expect the Travelers' Choice award in the header; the widget shows reviews and the bubble rating.

TripAdvisor Widget on HubSpot — FAQ

Is the BlooTrue TripAdvisor review widget free for HubSpot?
Yes. BlooTrue is completely free to embed TripAdvisor reviews on HubSpot. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on HubSpot?
Edit the page in the HubSpot CMS page editor. Drag an Embed (or Custom HTML) module into the target dnd-area. Paste the BlooTrue embed code into the module. Publish/Update — the widget renders on the live page.
Anything specific to HubSpot worth knowing before I embed?
On blog templates, add the module to the template rather than the post body — the rich-text body strips scripts.
Where should I place TripAdvisor reviews on HubSpot for the biggest lift?
Landing pages under the form fold — HubSpot pages convert best with third-party proof beside the submit.
Do the reviews stay up to date automatically?
Paid plans auto-sync your TripAdvisor reviews daily, so the widget always shows your latest 5-star reviews without touching HubSpot again. The free plan shows the reviews imported at setup.
Will the widget show my TripAdvisor ranking, like #2 of 85 hotels in town?
No. The header takes your listing's overall bubble rating and its review count from TripAdvisor; the ranking position is a separate figure TripAdvisor works out against other businesses in your area, and it is not part of the widget. Each review card keeps the 1 to 5 bubbles the traveler gave.
Does embedding TripAdvisor reviews require one of TripAdvisor's paid business products?
No. The BlooTrue builder reads any public TripAdvisor listing from its URL, with no TripAdvisor business subscription needed. TripAdvisor does hand out its own Review Snippets and rating widgets, but they are small badges you cannot restyle, whereas this embed is one line of code showing the traveler reviews themselves with their bubble ratings.
How does the widget handle TripAdvisor reviews with 1 or 2 bubbles?
On the free plan only reviews of 4 bubbles and above appear, and the widget holds whatever TripAdvisor showed on the day you created it. Paid plans refresh from TripAdvisor daily, so a review TripAdvisor removes for breaking its guidelines drops off your widget on the next refresh, while the header keeps TripAdvisor's own bubble rating.

Ready to Put TripAdvisor Reviews on Your HubSpot Pages?

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Free TripAdvisor Review Widget