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Free TripAdvisor Review Widgets for Magento

Embed TripAdvisor reviews on any Magento page in 60 seconds — Page Builder HTML Code element, paste, save. Traveler proof, embedded where bookings happen.

Build Your Tripadvisor Review Widget

Key facts: 60-second install on Magento · free forever, no plugin needed · installs via the Page Builder HTML Code element · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your TripAdvisor reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all TripAdvisor review widgets · Want a different review platform on Magento? All review widgets for Magento

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add TripAdvisor Reviews to Magento

Connect your TripAdvisor profile in BlooTrue, pick a style, then paste one embed code into the Page Builder HTML Code element on Magento and publish.

  1. 1

    In Magento admin, edit the CMS page or block with Page Builder.

  2. 2

    Drag an HTML Code element into the target row.

  3. 3

    Paste the BlooTrue embed code into the element.

  4. 4

    Save and flush the cache — the widget renders storefront-side.

Always flush the Magento cache after saving — the storefront serves cached markup until you do.

Where the Code Goes on Magento

Magento (Adobe Commerce) expects the embed code in a Page Builder HTML Code element, dragged into a row of a CMS page or CMS block.

The Page Builder stage may show the code or a placeholder rather than the running widget; the storefront is where the reviews render. The element fills the width of its row, and the widget sets the height. Magento serves cached page markup, so after saving you must flush the cache from Cache Management in the admin, or the storefront keeps showing the page without the widget.

If the widget does not show on Magento

  • Saved but no widget on the storefront? Flush the Magento cache. Until you do, visitors get the cached markup from before your edit.
  • Widget on the CMS page but not on category pages? Put the HTML Code element in a CMS block and assign that block to those categories.
  • If Page Builder shows the code as text in the stage, that is normal for scripts; check the storefront after saving and flushing.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Magento: Elements: HTML CodeTripAdvisor: Management Responses Posting Guidelines

TripAdvisor Review Widget for Magento — Free, No Plugin

Embed TripAdvisor reviews on any Magento page with a single copy-paste embed code. Traveler proof, embedded where bookings happen. Installs via the Page Builder HTML Code element.

Where TripAdvisor reviews help most on Magento

A property that sells through Magento is usually selling something beside the stay: gift vouchers, packages, bookable extras, merchandise from the guesthouse.

Guests who already stayed know you, so TripAdvisor reviews do their real work where a stranger decides, such as a voucher bought as a present for someone who has never seen the place. Put the widget under the description of gift cards and packages. Keep it off the cart and checkout, where it only adds scroll. If the same store also takes room bookings through an app, that booking page is the stronger spot, because it is where a first-time guest weighs your score against the same room listed on TripAdvisor.

About TripAdvisor reviews in this widget

Your TripAdvisor widget shows the traveler reviews from your TripAdvisor listing, each with the traveler's 1 to 5 bubbles. The summary at the top is the listing's overall bubble rating and review count, as reported by TripAdvisor, which is not your ranking position: a listing at '#3 of 120 restaurants' still shows its bubbles, not a 3. Travelers write reviews on the listing without booking through TripAdvisor, and TripAdvisor's own Review Snippets are small badges with little styling control. Hoteliers sometimes expect the Travelers' Choice award in the header; the widget shows reviews and the bubble rating.

TripAdvisor Widget on Magento — FAQ

Is the BlooTrue TripAdvisor review widget free for Magento?
Yes. BlooTrue is completely free to embed TripAdvisor reviews on Magento. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Magento?
In Magento admin, edit the CMS page or block with Page Builder. Drag an HTML Code element into the target row. Paste the BlooTrue embed code into the element. Save and flush the cache — the widget renders storefront-side.
Anything specific to Magento worth knowing before I embed?
Always flush the Magento cache after saving — the storefront serves cached markup until you do.
Where should I place TripAdvisor reviews on Magento for the biggest lift?
The homepage below the main banner and category landing pages.
Do the reviews stay up to date automatically?
Paid plans auto-sync your TripAdvisor reviews daily, so the widget always shows your latest 5-star reviews without touching Magento again. The free plan shows the reviews imported at setup.
Will the widget show my TripAdvisor ranking, like #2 of 85 hotels in town?
No. The header takes your listing's overall bubble rating and its review count from TripAdvisor; the ranking position is a separate figure TripAdvisor works out against other businesses in your area, and it is not part of the widget. Each review card keeps the 1 to 5 bubbles the traveler gave.
Does embedding TripAdvisor reviews require one of TripAdvisor's paid business products?
No. The BlooTrue builder reads any public TripAdvisor listing from its URL, with no TripAdvisor business subscription needed. TripAdvisor does hand out its own Review Snippets and rating widgets, but they are small badges you cannot restyle, whereas this embed is one line of code showing the traveler reviews themselves with their bubble ratings.
How does the widget handle TripAdvisor reviews with 1 or 2 bubbles?
On the free plan only reviews of 4 bubbles and above appear, and the widget holds whatever TripAdvisor showed on the day you created it. Paid plans refresh from TripAdvisor daily, so a review TripAdvisor removes for breaking its guidelines drops off your widget on the next refresh, while the header keeps TripAdvisor's own bubble rating.

Ready to Put TripAdvisor Reviews on Your Magento Pages?

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Free TripAdvisor Review Widget