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Free TripAdvisor Review Widgets for Squarespace

Embed TripAdvisor reviews on any Squarespace page in 60 seconds — Code Block, paste, save. Traveler proof, embedded where bookings happen.

Build Your Tripadvisor Review Widget

Key facts: 60-second install on Squarespace · free forever, no plugin needed · installs via the Code Block · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your TripAdvisor reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all TripAdvisor review widgets · Want a different review platform on Squarespace? All review widgets for Squarespace

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add TripAdvisor Reviews to Squarespace

Connect your TripAdvisor profile in BlooTrue, pick a style, then paste one embed code into the Code Block on Squarespace and publish. Code Blocks exist on every Squarespace plan, but JavaScript and iframes only render on Core, Plus, Advanced, Business and Commerce. Not Personal.

  1. 1

    Open the page in the Squarespace editor.

  2. 2

    Add a block and choose Code.

  3. 3

    Paste the BlooTrue embed code (leave type as HTML).

  4. 4

    Save — the widget renders on the live page (preview may show a placeholder).

The editor shows Code Blocks as a gray placeholder — the widget renders on the published page.

Where the Code Goes on Squarespace

In Squarespace the embed code goes into a Code Block, added from the block menu on the page with the type left as HTML. The editor shows a Code Block as a gray placeholder, so you never see the reviews inside the editor; they render on the live page after you save.

The block fills the width of its column in the section grid and expands to the widget's height. A Code Block is per page, and Code Injection under Settings is the site-wide alternative, but it puts code in the header or footer rather than in the page body.

If the widget does not show on Squarespace

  • If the live page shows nothing, check your plan; JavaScript in Code Blocks does not render on the Personal plan.
  • If the editor shows a gray box, that is normal; Squarespace renders Code Blocks on the published page only.
  • If the code appears as text, confirm the Code Block type is set to HTML, not Markdown.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Squarespace: Add custom code to a page with code blocksTripAdvisor: Management Responses Posting Guidelines

TripAdvisor Review Widget for Squarespace — Free, No Plugin

Embed TripAdvisor reviews on any Squarespace page with a single copy-paste embed code. Traveler proof, embedded where bookings happen. Installs via the Code Block. Code Blocks exist on every Squarespace plan, but JavaScript and iframes only render on Core, Plus, Advanced, Business and Commerce. Not Personal.

Where TripAdvisor reviews help most on Squarespace

For a small hotel, B&B or holiday rental, the Squarespace site is the brochure, and the booking engine is either built in or linked from it.

Two places count. The home page, just under the hero photo, is where a visitor who found you on TripAdvisor checks that you are the same place with the same score. The rooms or property page, right above the Book now button, is where they decide. If the site has a page per room or per unit, the widget can repeat on each. Skip the contact and directions pages: a guest looking up your address has usually booked already, and the reviews there only push the map down.

About TripAdvisor reviews in this widget

Your TripAdvisor widget shows the traveler reviews from your TripAdvisor listing, each with the traveler's 1 to 5 bubbles. The summary at the top is the listing's overall bubble rating and review count, as reported by TripAdvisor, which is not your ranking position: a listing at '#3 of 120 restaurants' still shows its bubbles, not a 3. Travelers write reviews on the listing without booking through TripAdvisor, and TripAdvisor's own Review Snippets are small badges with little styling control. Hoteliers sometimes expect the Travelers' Choice award in the header; the widget shows reviews and the bubble rating.

TripAdvisor Widget on Squarespace — FAQ

Is the BlooTrue TripAdvisor review widget free for Squarespace?
Yes. BlooTrue is completely free to embed TripAdvisor reviews on Squarespace. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Squarespace?
Open the page in the Squarespace editor. Add a block and choose Code. Paste the BlooTrue embed code (leave type as HTML). Save — the widget renders on the live page (preview may show a placeholder). Code Blocks exist on every Squarespace plan, but JavaScript and iframes only render on Core, Plus, Advanced, Business and Commerce. Not Personal.
Anything specific to Squarespace worth knowing before I embed?
The editor shows Code Blocks as a gray placeholder — the widget renders on the published page.
Where should I place TripAdvisor reviews on Squarespace for the biggest lift?
An empty full-width section under the intro — Squarespace's spacing frames the reviews cleanly.
Do the reviews stay up to date automatically?
Paid plans auto-sync your TripAdvisor reviews daily, so the widget always shows your latest 5-star reviews without touching Squarespace again. The free plan shows the reviews imported at setup.
Will the widget show my TripAdvisor ranking, like #2 of 85 hotels in town?
No. The header takes your listing's overall bubble rating and its review count from TripAdvisor; the ranking position is a separate figure TripAdvisor works out against other businesses in your area, and it is not part of the widget. Each review card keeps the 1 to 5 bubbles the traveler gave.
Does embedding TripAdvisor reviews require one of TripAdvisor's paid business products?
No. The BlooTrue builder reads any public TripAdvisor listing from its URL, with no TripAdvisor business subscription needed. TripAdvisor does hand out its own Review Snippets and rating widgets, but they are small badges you cannot restyle, whereas this embed is one line of code showing the traveler reviews themselves with their bubble ratings.
How does the widget handle TripAdvisor reviews with 1 or 2 bubbles?
On the free plan only reviews of 4 bubbles and above appear, and the widget holds whatever TripAdvisor showed on the day you created it. Paid plans refresh from TripAdvisor daily, so a review TripAdvisor removes for breaking its guidelines drops off your widget on the next refresh, while the header keeps TripAdvisor's own bubble rating.

Ready to Put TripAdvisor Reviews on Your Squarespace Pages?

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Free TripAdvisor Review Widget