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Free TripAdvisor Review Widgets for WordPress

Embed TripAdvisor reviews on any WordPress page in 60 seconds — Custom HTML block, paste, save. Traveler proof, embedded where bookings happen.

Build Your Tripadvisor Review Widget

Key facts: 60-second install on WordPress · free forever, no plugin needed · installs via the Custom HTML block · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

TripAdvisor reviews on a restaurant's WordPress menu page

TripAdvisor covers restaurants as well as hotels, and travellers use it to choose where to eat as much as where to sleep. For a restaurant on WordPress, the menu page is where many visitors make up their minds, which makes it a natural place for the reviews. Any award badge needs a home too.

Can TripAdvisor reviews go on a WordPress menu page?

Yes, and the end of the menu is a good spot, because a traveller who has read your dishes is close to deciding whether to come.

Travellers often mention what they ordered, so the reviews pick up where the menu leaves off. Add a Custom HTML block after the last section of the menu, then a line with your phone number or booking link, so the decision has somewhere to go.

Where does my Travelers' Choice badge go if the widget does not show it?

Next to the widget, as the separate badge TripAdvisor provides to award winners, placed in a block of its own beside the reviews.

Side by side, the award and the bubble rating read as one piece of proof without either pretending to be the other. Put both inside the same Group or Columns block in the editor so they stay together on phones.

Example

A seaside fish restaurant in a tourist town

Most of its guests are visitors who find it on TripAdvisor. Its WordPress menu page now ends with a Custom HTML block holding the TripAdvisor widget, with the restaurant's award badge in a column beside it and a booking link underneath. After updating the page, the owner purges the cache so visitors get the new version.

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your TripAdvisor reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all TripAdvisor review widgets · Want a different review platform on WordPress? All review widgets for WordPress

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add TripAdvisor Reviews to WordPress

Connect your TripAdvisor profile in BlooTrue, pick a style, then paste one embed code into the Custom HTML block on WordPress and publish. Self-hosted WordPress: every plan. WordPress.com: custom embed code requires the Business plan or higher.

  1. 1

    Open the page or post in the WordPress block editor.

  2. 2

    Add a Custom HTML block where the reviews should appear (Classic editor: use the Text tab).

  3. 3

    Paste the BlooTrue embed code into the block.

  4. 4

    Update/Publish the page — the widget renders on the live site.

In the Classic editor paste into the Text tab, not Visual — the visual editor rewrites script tags. The block editor previews the widget correctly.

Where the Code Goes on WordPress

In the WordPress block editor the embed sits in a Custom HTML block, which you can drop anywhere in a post, page, or block-based template.

The block has a Preview tab that renders the widget inside the editor, and it takes the width of its container and grows to fit the reviews. In the Classic editor you must paste on the Text tab, because the Visual tab rewrites script tags. Caching and security plugins are the WordPress-specific catch: a page cache can hold the old HTML until purged, and script-minifying optimizers can break the snippet.

If the widget does not show on WordPress

  • Widget missing on the live site but visible in the editor usually means a caching plugin. Purge the page cache and reload the page.
  • If the script tag vanished after saving in the Classic editor, you pasted on the Visual tab. Switch to Text and paste again.
  • A blank block on WordPress.com below the Business plan is the plan limit on custom embed code, not a widget problem.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: WordPress: Custom HTMLTripAdvisor: Management Responses Posting Guidelines

TripAdvisor Review Widget for WordPress — Free, No Plugin

Embed TripAdvisor reviews on any WordPress page with a single copy-paste embed code. Traveler proof, embedded where bookings happen. Installs via the Custom HTML block. Self-hosted WordPress: every plan. WordPress.com: custom embed code requires the Business plan or higher.

Where TripAdvisor reviews help most on WordPress

A hotel or rental running on WordPress usually has more than a handful of pages: rooms, local guides, a blog about the area.

Guide and blog pages pull in travellers who have not picked a place yet, which makes them a good home for a compact TripAdvisor widget at the end of the post, beside a link to the rooms. On the rooms page itself, place the full widget above the booking form or booking plugin, as its own block rather than inside the plugin's settings. Keep one widget per page. A theme that also adds its own testimonial block gives two sets of praise saying the same thing, so pick one.

About TripAdvisor reviews in this widget

Your TripAdvisor widget shows the traveler reviews from your TripAdvisor listing, each with the traveler's 1 to 5 bubbles. The summary at the top is the listing's overall bubble rating and review count, as reported by TripAdvisor, which is not your ranking position: a listing at '#3 of 120 restaurants' still shows its bubbles, not a 3. Travelers write reviews on the listing without booking through TripAdvisor, and TripAdvisor's own Review Snippets are small badges with little styling control. Hoteliers sometimes expect the Travelers' Choice award in the header; the widget shows reviews and the bubble rating.

TripAdvisor Widget on WordPress — FAQ

Is the BlooTrue TripAdvisor review widget free for WordPress?
Yes. BlooTrue is completely free to embed TripAdvisor reviews on WordPress. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on WordPress?
Open the page or post in the WordPress block editor. Add a Custom HTML block where the reviews should appear (Classic editor: use the Text tab). Paste the BlooTrue embed code into the block. Update/Publish the page — the widget renders on the live site. Self-hosted WordPress: every plan. WordPress.com: custom embed code requires the Business plan or higher.
Anything specific to WordPress worth knowing before I embed?
In the Classic editor paste into the Text tab, not Visual — the visual editor rewrites script tags. The block editor previews the widget correctly.
Where should I place TripAdvisor reviews on WordPress for the biggest lift?
Homepage below the hero and on a dedicated testimonials page — WordPress themes almost always have a widget-ready section for both.
Do the reviews stay up to date automatically?
Paid plans auto-sync your TripAdvisor reviews daily, so the widget always shows your latest 5-star reviews without touching WordPress again. The free plan shows the reviews imported at setup.
Will the widget show my TripAdvisor ranking, like #2 of 85 hotels in town?
No. The header takes your listing's overall bubble rating and its review count from TripAdvisor; the ranking position is a separate figure TripAdvisor works out against other businesses in your area, and it is not part of the widget. Each review card keeps the 1 to 5 bubbles the traveler gave.
Does embedding TripAdvisor reviews require one of TripAdvisor's paid business products?
No. The BlooTrue builder reads any public TripAdvisor listing from its URL, with no TripAdvisor business subscription needed. TripAdvisor does hand out its own Review Snippets and rating widgets, but they are small badges you cannot restyle, whereas this embed is one line of code showing the traveler reviews themselves with their bubble ratings.
How does the widget handle TripAdvisor reviews with 1 or 2 bubbles?
On the free plan only reviews of 4 bubbles and above appear, and the widget holds whatever TripAdvisor showed on the day you created it. Paid plans refresh from TripAdvisor daily, so a review TripAdvisor removes for breaking its guidelines drops off your widget on the next refresh, while the header keeps TripAdvisor's own bubble rating.

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Free TripAdvisor Review Widget