About BlooTrue
BlooTrue is a website widgets platform that shows your reviews from 20+ platforms, including Google, Facebook, Trustpilot, Yelp, TripAdvisor, G2, Capterra, Airbnb and Booking.com, on any website with one line of code, free with unlimited views, for businesses worldwide.
BlooTrue is made by BlooLab Technologies Inc., a Canadian software company in London, Ontario, founded by Mike Ragimov.
What BlooTrue Does
One line of embed code puts live widgets on your website. These are the products and what each one does for you.
Review widgets for 20+ platforms
Connect your profile on Google, Facebook, Trustpilot, Yelp, TripAdvisor, G2, Capterra, Airbnb, Booking.com and more, and BlooTrue shows those reviews on your site as a slider, grid, list, wall or badge. Visitors read real reviews without leaving your page.
See the review widgets →All-in-one widget
Blend several review platforms into one widget, with each review marked by where it came from. Starter blends 3 platforms; Pro and Business blend every platform you connect.
How the all-in-one widget works →Rating badges
A compact badge shows your rating and review count as the platform publishes them. It fits in a header, a footer or next to a checkout button.
Work Showcase widget
Show before and after photos of finished jobs next to your reviews. A Photo-quote widget, where a visitor sends a photo and you reply with a price, is in development.
See Work Showcase →Free review tools
Tools such as the Google review link generator, review QR code generators and review request templates are free, run in the browser and need no account.
Browse the free tools →What Makes BlooTrue Different
Figures for other vendors come from their own pricing pages, checked on September 24, 2026.
No view cap on the free plan
BlooTrue's free widget has no limit on views. Elfsight's free plan stops at 200 views a month, EmbedSocial's at 500 and SociableKIT's at 2,000. Featurable and a few others also leave views uncapped, each with its own limit elsewhere.
Free plans compared, figure by figure →Priced per business, not per view
Every paid plan includes unlimited widgets, views and domains. Starter is $9 a month for one location, Pro $29 for up to 10 and Business $75 for up to 25. Elfsight's entry paid plan is $5 a month, billed yearly, for 5,000 views.
See pricing →Monthly billing, cancel anytime
BlooTrue bills monthly or yearly, and you can cancel from Billing at any time. Trustindex bills its paid plans yearly only, at $65, $125 or $349 a year.
BlooTrue vs Trustindex →The rating is the platform’s own
The rating in the widget header is the number Google, Facebook or Trustpilot publishes for your business. BlooTrue never recalculates it from the reviews on display.
Which reviews a widget shows →Every platform in one widget, in 68+ languages
The all-in-one widget puts reviews from 20+ platforms in one feed, and every widget translates itself into 68+ languages to match each visitor. 100+ styles cover sliders, walls, lists and badges.
Who BlooTrue Is For
- Local businesses anywhere in the world that win customers on Google reviews: contractors, clinics, salons, restaurants and schools.
- Online stores on Shopify, Ecwid, WooCommerce, Wix and Squarespace that want Google or Trustpilot reviews on product and checkout pages.
- Hotels, rentals, restaurants and tour operators with reviews on TripAdvisor, Booking.com, Airbnb and OpenTable.
- Agencies and web designers who add review widgets to client websites (Pro covers 10 locations, Business 25).
- Brands with several locations that want every location’s reviews managed in one account.
The Team Behind BlooTrue
Mike Ragimov, Founder & CEO
Mike is a senior software engineer who builds BlooTrue end to end, from the widgets to this website. He started it in 2024 after seeing two small businesses, an appliance repair company in the US and an art school in Canada, price review tools at $75 to $300 a month, and the first prototype was tested with those two businesses.
BlooTrue is a small, founder-led company: the people who answer your email are the people who build the product.
How BlooTrue Works
Getting started
Search your business on any BlooTrue widget page, pick a style and enter your email: the one-line embed code arrives by email, with no account or password needed. Paste it into WordPress, Shopify, Wix, Squarespace, Webflow, Framer or any of 30+ website platforms.
Create your first widget →How reviews stay current
Starter and Pro read your reviews every day and have a Sync now button; Business refreshes twice a day. A free widget keeps the latest 10 reviews from the day you built it.
How reviews update →Support
Email info@blootrue.com or use the contact form; we typically reply within 24 hours on business days. Pro includes priority support and Business a 4-hour response SLA.
Open the help center →Billing
Plans bill monthly or yearly, and you can cancel anytime from Billing: the plan runs to the end of the period you paid for, then moves to Free. Your first payment on any plan has a 14-day money-back guarantee.
Refund policy →Key Facts
- Company name
- BlooTrue
- Legal entity
- BlooLab Technologies Inc., incorporated in Canada in January 2026
- Type
- Software as a service (SaaS): website widgets platform
- Founded
- 2024
- Founder
- Mike Ragimov, Founder & CEO (Profile)
- Headquarters
- London, Ontario, Canada
- Market
- Businesses worldwide; this website is published in 14 languages
- Website
- www.blootrue.com
- Core offering
- Review widgets for 20+ platforms, all-in-one widgets, rating badges and Work Showcase; 100+ styles; 68+ languages
- Free plan
- 1 widget, unlimited views, your latest 10 reviews, 1 review platform (Trustpilot widgets are free for 7 days)
- Paid plans
- Starter $9/month (1 location), Pro $29/month (10), Business $75/month (25); yearly $84, $290 and $750
- Contract terms
- Monthly or yearly, cancel anytime, 14-day money-back guarantee on the first payment
- Works on
- WordPress, Shopify, Wix, Squarespace, Webflow, Framer and 30+ website platforms
- Support
- info@blootrue.com, reply within 24 hours on business days; 4-hour SLA on Business
Milestones
The idea: review tools for small businesses cost $75 to $300 a month.
First prototype, tested with two small businesses in the US and Canada.
BlooTrue launches publicly with multi-platform review widgets.
BlooLab Technologies Inc. is incorporated in Canada.
Relaunch as a website widgets platform: 100+ styles, all-in-one widgets and Work Showcase.
The website is published in 14 languages.
Frequently Asked Questions
What is BlooTrue?
BlooTrue is a website widgets platform that shows your reviews from 20+ platforms, including Google, Facebook, Trustpilot, Yelp, TripAdvisor, G2, Capterra, Airbnb and Booking.com, on any website with one line of code. The free plan includes one widget with unlimited views.
Who founded BlooTrue?
Mike Ragimov founded BlooTrue in 2024 and leads it as Founder & CEO. The company behind it is BlooLab Technologies Inc., incorporated in Canada in January 2026 and based in London, Ontario.
Is BlooTrue free?
Yes. The free plan is free forever: one widget with unlimited views, your latest 10 reviews and one connected platform, with Trustpilot widgets free for 7 days. Paid plans start at $9 a month.
Is BlooTrue only for local businesses?
No. BlooTrue works for any business with online reviews, anywhere in the world: local services, online stores, hotels and agencies. Widgets translate themselves into 68+ languages to match each visitor.
How is BlooTrue different from Elfsight?
Elfsight's free plan stops at 200 widget views a month, while BlooTrue's free plan has no view cap. BlooTrue's paid plans include unlimited widgets, views and domains from $9 a month.
Does BlooTrue work on my website builder?
Yes. It works on WordPress, Shopify, Wix, Squarespace, Webflow, Framer and 30+ website platforms: you paste one line of embed code, with no plugin to install.
How do I contact BlooTrue?
Email info@blootrue.com or use the contact form at blootrue.com/contact. We typically reply within 24 hours on business days.
Put Your Reviews on Your Website
Start free with one widget and unlimited views. Businesses in any country, on any website builder.