Our Story

Built by People Who Understand the Problem

BlooTrue wasn't born in a boardroom. It started with a frustrated engineer, two small business owners, and a shared belief that showing your reviews on your own website shouldn't cost a fortune.

What Problem Did We Set Out to Solve?

It started with a simple frustration. While working as a senior software engineer, I saw firsthand how hard it was to ask customers for reviews — and how much those reviews mattered. The tools that existed were either too expensive, too complicated, or built for enterprises, not the local businesses that needed them most.

At the same time, two close friends were running their own businesses — an appliance repair company in the US and an art school in Richmond Hill, Canada. Both had the same problem: great service, happy customers, but barely any online reviews to show for it. The platforms they looked at started at $75–$300 per month. For a small business, that's a tough pill to swallow.

So we built BlooTrue — a platform designed from day one for local businesses. Not a stripped-down enterprise tool, but something purpose-built: affordable, easy to use, and live on your site in about a minute. Today BlooTrue is a website widgets platform: your reviews from 20+ platforms, on your own website, with unlimited views on every plan, free included.

BlooLab Technologies Inc.

BlooTrue is the flagship product of BlooLab Technologies Inc., a software company focused on building practical, affordable tools for local businesses. We're a small, focused team that ships fast and listens to our users.

What Do We Believe In?

The principles that guide every feature we build.

Built for Real Businesses

Every feature we ship is tested with real local businesses — not designed in a vacuum.

Transparent Pricing

No hidden fees, no bait-and-switch. Our free plan is free forever — not a 14-day trial.

Free Tools That Actually Help

Our free AI review response generator, sentiment analyzer and QR-code tools run in your browser. No account needed.

Customer-First Support

We're a small team, which means you talk to people who actually built the product.

What Has Been Our Journey?

2024

Idea born — frustrated with expensive review platforms that didn't fit small business budgets

2024

First prototype built and tested with two local businesses in the US and Canada

2025

BlooTrue launched publicly with multi-platform review widgets

2025

Local businesses across North America start putting their reviews on their websites with BlooTrue

2026

BlooTrue becomes a pure website widgets platform: 100+ widget styles, all-in-one widgets, Work Showcase, and Photo-quote (coming soon)

Ready to Put Your Reviews on Your Website?

Join the local businesses already using BlooTrue to show their reviews on their own websites — starting for free.

Start for Free Explore Features