What do I paste into the builder to pull my Capterra reviews?

The address of your product listing on Capterra, which takes the form capterra.com/p/ followed by a number and your product name. The builder reads the rating, review count and reviews from that listing. Pick a layout, copy the one-line embed and paste it into your comparison page; the whole thing takes about a minute.

I already display a Capterra badge, why would I add a widget?

Because the badge is an image. It shows no review content, none of the words reviewers wrote about your software, and no count of how many wrote them. The widget lists the reviews from your Capterra listing, so a buyer on your comparison page reads what other buyers said without leaving for Capterra.

Will my Capterra rating appear as stars under my page in Google search results?

No. Google's review-snippet rules exclude reviews a business shows about itself through an embedded widget. Paid plans still add schema.org Review and AggregateRating markup as JSON-LD carrying your Capterra rating and review count, which search engines and AI assistants can read when the embed renders inline on your page; if the embed sits in a sandboxed iframe, they never see it.

Is the BlooTrue Capterra review widget free?

Yes. The free plan embeds Capterra reviews on any website with no plugin, no recurring fee and unlimited views. It shows the reviews present when the widget is created, with a small BlooTrue badge; paid plans refresh daily and remove the badge.

How do I add Capterra reviews to my website?

Paste your Capterra profile URL into the builder on this page, pick a style, copy the one-line embed code and paste it into your site. The same code works on WordPress, Shopify, Wix, Webflow, Squarespace and plain HTML, with no plugin, extension or app.

Do the reviews stay up to date automatically?

On paid plans, yes: the widget re-reads your Capterra page every 24 hours, so new reviews appear on their own. The free plan keeps the reviews imported at setup, which suits a business that collects reviews slowly and wants a fixed set on the page.

no code neededunlimited viewsfree forever

Free Capterra Review Widgets for Any Website

Embed your Capterra reviews on any website in 60 seconds — paste your profile URL, pick a style, copy the code. Capterra software reviews, embedded where buyers compare and decide.

Build your free Capterra widget →

Free forever · no credit card · no plugin

Key facts: 60-second install on any site · free forever, no plugin needed · unlimited views on every plan · daily review auto-sync on paid plans · 100+ widget styles · schema.org markup on paid plans

Last updated October 21, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Capterra reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Reviews on more than one platform?

Premium

Put your Capterra reviews in one widget with Google, Facebook and Trustpilot. Each card shows which platform its review came from.

See all in one widgets →

Why put Capterra reviews on your site?

Capterra, a Gartner company, is where software buyers build their shortlists. Showing your Capterra reviews on your marketing pages adds third-party credibility right at the comparison stage, so prospects trust your product without ever leaving your site.

About Capterra reviews in this widget

The Capterra widget brings the reviews from your Capterra product listing to your pages, with the rating out of 5 and review count Capterra publishes in the header. Software buyers use Capterra, a Gartner company, to build shortlists, so put the widget on the pages where they compare you. Capterra checks each review before publishing it. What site owners get wrong is reading the header as an average of the reviews on the page. It is Capterra's own figure and counts every review, including lower-rated ones a free widget leaves out.

Making Capterra reviews work on your site

Capterra reviews are written for one reader: someone comparing software before buying it. That reader usually has several vendors open in tabs and is narrowing a shortlist, so your Capterra reviews do the most work on the pages where that comparison happens, not only on the homepage.

The pages where Capterra reviews persuade

Put the reviews where a buyer is weighing you against something else.

The pricing page, next to the plan table, where the buyer asks whether the product is worth the price.
Comparison and alternatives pages, where reviews from people who switched from another tool answer the exact question the page is about.
The demo or trial sign-up page, where a short slider beside the form is the last reassurance before someone hands over a work email.
Integration pages, which buyers reach from a partner's marketplace without knowing your brand.

Collecting more Capterra reviews

Capterra runs review campaigns for vendors from the Gartner Digital Markets account, which holds your campaign link and, if you want them, gift card incentives for reviewers. Some reviewers cannot receive an incentive, including your own employees, employees of a direct competitor and public-sector workers, though they can still review you without one. When a new review is published on Capterra, a paid widget shows it after its next daily refresh; a free widget stays with the reviews it had on the day you built it.

Capterra next to G2 and TrustRadius

Software buyers rarely check a single review site. If you also collect reviews on G2 or TrustRadius, each has its own widget, and an all-in-one widget, available from the Starter plan at $9/month, blends the three platforms Starter connects into one widget with every card labelled by its source. Reviews from more than one independent site are harder for a sceptical buyer to dismiss.

Example

A scheduling app competing on a crowded shortlist

Its team builds one Capterra widget as a slider and places it in two spots: beside the pricing table and at the top of its page comparing the app with the market leader, where many reviewers mention the tool they switched from. Both spots run the same widget, so there is only one to keep up to date.

How to add Capterra reviews to your website

Create a free BlooTrue account, paste your Capterra profile URL into the builder, pick a style and copy one line of embed code into your site. It takes about a minute.

1
Create a free BlooTrue account — no credit card needed.
2
Paste your Capterra profile URL into the builder.
3
Pick a style from 100+ layouts and match your brand colors.
4
Copy the one-line embed code into your site — done.

Step-by-step guide: How to Embed Capterra Reviews on Your Website

Official documentation: Capterra: Capterra for vendors

Everything you need to show Capterra reviews

100+ widget styles

Slider, marquee, grid, list, masonry, carousel, and badge layouts — light or dark, with custom accent colors.

No plugin, one embed

A single copy-paste embed code drops Capterra reviews onto any website — no plugin, app, or code skills needed.

Daily auto-sync

Paid plans refresh your Capterra reviews every 24 hours so your widget never goes stale.

SEO rich snippets

On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page where the embed runs inline rather than inside an iframe, so search engines and AI assistants can read the reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars.

No view caps

Your widget always shows your reviews — no impression limits on any plan, including free.

68+ languages

Widget labels auto-translate to match your visitors, wherever they are.

Capterra Review Widget — FAQ

What do I paste into the builder to pull my Capterra reviews?: The address of your product listing on Capterra, which takes the form capterra.com/p/ followed by a number and your product name. The builder reads the rating, review count and reviews from that listing. Pick a layout, copy the one-line embed and paste it into your comparison page; the whole thing takes about a minute.
I already display a Capterra badge, why would I add a widget?: Because the badge is an image. It shows no review content, none of the words reviewers wrote about your software, and no count of how many wrote them. The widget lists the reviews from your Capterra listing, so a buyer on your comparison page reads what other buyers said without leaving for Capterra.
Will my Capterra rating appear as stars under my page in Google search results?: No. Google's review-snippet rules exclude reviews a business shows about itself through an embedded widget. Paid plans still add schema.org Review and AggregateRating markup as JSON-LD carrying your Capterra rating and review count, which search engines and AI assistants can read when the embed renders inline on your page; if the embed sits in a sandboxed iframe, they never see it.
Is the BlooTrue Capterra review widget free?: Yes. The free plan embeds Capterra reviews on any website with no plugin, no recurring fee and unlimited views. It shows the reviews present when the widget is created, with a small BlooTrue badge; paid plans refresh daily and remove the badge.
How do I add Capterra reviews to my website?: Paste your Capterra profile URL into the builder on this page, pick a style, copy the one-line embed code and paste it into your site. The same code works on WordPress, Shopify, Wix, Webflow, Squarespace and plain HTML, with no plugin, extension or app.
Do the reviews stay up to date automatically?: On paid plans, yes: the widget re-reads your Capterra page every 24 hours, so new reviews appear on their own. The free plan keeps the reviews imported at setup, which suits a business that collects reviews slowly and wants a fixed set on the page.