Which Free Review Widgets Cap Your Views? Ten Free Plans, Every Number Dated
Trustpilot
Google
FacebookEvery review widget has a free plan, and every free plan sounds generous until you read the line about views. That line decides whether the widget is still working in six months, because it is the only limit that gets tighter as your marketing gets better. This is what ten vendors actually allow, taken from their own pricing pages rather than from a roundup, with the date attached so you can check whether it has moved.
A "view" is a page load, not a visitor
This trips people up more than anything else in widget pricing. A monthly view allowance is spent every time the widget loads, not every time a new person arrives. One visitor who opens your homepage, your services page and your contact page has spent three views if the widget sits in your footer. A shared link that 40 people open spends 40. Search engine crawlers and uptime monitors can spend them too, depending on how the vendor counts.
So a 200-view allowance is not 200 customers. On a small local site with a footer widget it is closer to 60 or 70 real people a month. That is the level at which a free widget starts disappearing exactly when a campaign starts working, which is the worst possible moment.
The ten free plans, side by side
Every figure below was read off the vendor's own pricing page on September 24, 2026. Pricing pages change without notice; the date is there so you can tell how stale this is by the time you read it.
| Tool | Free monthly views | What else the free plan allows | First paid step |
|---|---|---|---|
| BlooTrue | No cap | 1 widget with a small BlooTrue badge, any 1 of 20+ review platforms, 5 widget styles. Keeps the latest 10 reviews from the day you create it. | Starter $9/mo or $84/yr |
| Featurable | No cap (may be rate limited) | 1 widget, 1 Google Business Profile location, 15 reviews per widget, all layouts, Featurable branding. | $29/mo billed annually |
| JustReview | No cap | The badge widget only, Google and Facebook, 100 reviews stored, refreshed every 24 hours, JustReview logo. | Plus €9/mo or €90/yr |
| Rated Stores | No cap | A Shopify product reviews app: three widget types, 500 review invitations a month, Google review import. | Not listed on its page |
| ReviewsJet | No cap | 5 published reviews, 1 review source, every layout, a "Powered by ReviewsJet" line. | $7.99/mo after a 14-day trial |
| Reviews Widget | No cap | 1 widget, Google only, up to 6 reviews, grid and list layouts, refreshed every 3 days. | Pro: 1 widget, 17 platforms, daily refresh |
| Trustindex | None stated | A Free Package described as free forever: 133 platforms, certificates and trustmarks. The price table marks the 36 layouts, review widget types, 25 styles and daily refresh as paid. Widget limits are not published. | $65/yr, yearly only |
| SociableKIT | 2,000 | 1 widget, 1 source, up to 100 reviews. Syncs only when you press the button. | Pro from $10/mo |
| EmbedSocial | 500 | 1 source (Google reviews), unlimited widgets, synced every 24 hours. | EUR 29/mo for 5,000 views |
| Elfsight | 200 | 1 widget, unlimited websites, Elfsight branding. The app is temporarily deactivated past the cap. | $5 a month billed yearly for 5,000 views |
Common Ninja sits outside this table because it does not price on views at all. It is a general widget marketplace with a free forever tier and then per-widget pricing from 2 US dollars a month billed annually, so the cost rises with how many widgets you run rather than with how much traffic they get.
Seven free plans do not cap views, and they are not interchangeable
The honest answer is that most free plans in this list leave views uncapped. They withhold completely different things instead, and which one suits you depends on which limit you can live with.
- Featurable free is excellent if your reviews live on Google and nowhere else. One Google Business Profile location, 15 reviews per widget, every layout, no view cap. If that describes your business, you may not need to read further.
- JustReview free refreshes your reviews every 24 hours and stores up to 100 of them, but the free widget is the rating badge. The widgets that show review text start on Plus.
- Reviews Widget free shows up to 6 Google reviews in a grid or list and refreshes every 3 days. Other platforms are paid.
- ReviewsJet free publishes 5 reviews from one source, in any layout.
- Rated Stores is a Shopify product reviews app rather than a website widget; its free plan has unlimited widget views and 500 review invitations a month.
- Trustindex free states no view limit, and its Free Package lists 133 review platforms. Read the rest carefully: the price table marks the 36 layouts, the review widget types, the 25 styles and daily refresh as paid, and widget limits are not published for the Free Package, so "not stated" is not the same as "unlimited". Every paid plan is billed yearly only, at $65, $125 or $349 a year, and the 7-day trial on the page is a trial of the paid features.
- BlooTrue free leaves views uncapped and lets you pick any one of 20+ review platforms rather than only Google, but it keeps the reviews it imported when you created the widget. New reviews arrive on paid plans.
The pattern across all ten is that a free plan is a shape, not a size. Somebody is always paying for the API calls and the bandwidth, so every vendor picks a wall: views, freshness, review count, widget type, platforms or branding. Read for the wall, not for the headline.
What actually happens when you hit the cap
This is worth knowing before you choose, because the failure modes differ. Elfsight states that the app is temporarily deactivated once the free view allowance is exceeded, so the widget stops appearing until the month rolls over or you upgrade. Metered vendors more generally either hide the widget, show a placeholder, or keep serving and bill the overage on paid tiers.
None of those is dishonest. It is the deal you signed up for. The problem is that it happens silently, on the page you care about most, at the moment traffic spikes, and the first you usually hear of it is a customer asking why the reviews vanished.
How many views does a small business site actually use?
Work it out before you pick a plan, because the arithmetic is quick and it settles the question. Take your monthly sessions from your analytics, multiply by the average number of pages per session, then multiply by the share of those pages that carry the widget. A footer widget is on every page, so that last number is 1.
A quiet local site with 400 sessions a month and 2.5 pages per session spends about 1,000 views if the widget is in the footer. That is already past Elfsight and EmbedSocial free, and half of the SociableKIT allowance. A site with 3,000 sessions spends about 7,500, which is past SociableKIT free and past EmbedSocial Pro at 5,000 as well. If the widget only sits on one landing page, divide accordingly.
Which to pick
If all your reviews are on Google and you have one location, try Featurable first; a free plan with no view cap and every layout is hard to argue with. If a rating badge is all you need and you want it current every day, JustReview does that for free. If your reviews sit on a platform few tools cover, Trustindex lists 133 of them, as long as you check what its free package leaves out and you are comfortable with yearly-only billing later. If your reviews are spread across Google, Facebook, Trustpilot, Yelp, Angi or Booking.com and you want them in one place, that is where BlooTrue fits, and our free plan will not stop working when your page gets busy. The full ranking for Google reviews is in the 8 best free Google review widgets. If you are leaving Elfsight because of its cap, we ranked the free Elfsight alternatives separately.
If you are choosing between paid tiers rather than free ones, the same question applies with bigger numbers: check whether you are buying capability or buying permission to be popular. Our own pricing is built on locations rather than impressions for exactly that reason.
