BlooTrue vs Trustpilot
BlooTrue puts your Google reviews on your website with free widgets starting at $0/month. Trustpilot is an open review platform with a free plan and paid plans from $99/month per domain, billed annually. See which fits your business.
What's the Quick Verdict?
Different Focus, Not Direct Replacement
BlooTrue shows your Google reviews on your website. Trustpilot is a separate review platform. They serve different purposes.
BlooTrue Wins for Local Businesses
Google is where local customers search. BlooTrue puts those Google reviews on your site. Trustpilot requires customers to visit their site.
Dramatic Price Difference
BlooTrue starts at $0/mo with a working widget. Trustpilot's free plan has no TrustBox to showcase reviews; paid starts from $99/mo per domain, billed annually.
What Features Are Compared?
| Feature | BlooTrue | Trustpilot |
|---|---|---|
| Google Review Widgets | Yes | No |
| Embeddable Widgets | Unlimited, 100+ styles | TrustBox only |
| Review Sources | 20+ platforms, blendable | Trustpilot reviews only |
| Photo-quote Lead Widget | Coming soon | No |
| Open Review Platform | No | Yes |
| Free Plan (with features) | Yes | No |
| Starting Price | $0/mo | $0 free plan; paid from $99/mo per domain, billed annually |
Google Review Widgets
BlooTrue
Trustpilot
Embeddable Widgets
BlooTrue
Trustpilot
Review Sources
BlooTrue
Trustpilot
Photo-quote Lead Widget
BlooTrue
Trustpilot
Open Review Platform
BlooTrue
Trustpilot
Free Plan (with features)
BlooTrue
Trustpilot
Starting Price
BlooTrue
Trustpilot
How Do the Prices Compare?
See the exact features and limits at each tier
Free
BlooTrue
$0/mo
- 1 branded widget, any type
- No view cap
- 5 widget styles (100+ on paid plans)
- 1 review source
- BlooTrue branding
Trustpilot
$0/mo
- 50 review invitations a month
- Widget to collect reviews
- Reply to and flag reviews
- No TrustBox widget to showcase reviews
Professional
BlooTrue
$29/mo
- Unlimited widgets & views
- All 20+ review sources
- Blends platforms without limits
- 10 locations included (+$4/mo each extra)
- No branding · custom styling
Trustpilot
From $99/mo Starter, from $319/mo Plus
- Per domain, billed annually, 12-month commitment
- Starter: 100 invitations, 1 TrustBox to showcase trust
- Starter is for new small businesses only
- Plus: 300 invitations, 9 showcase TrustBoxes, 3 users
Business
BlooTrue
$75/mo
- Unlimited widgets & views
- 25 locations included (+$3/mo each extra)
- Twice-daily review refresh
- Priority support (4-hour SLA)
- Sub-accounts & white-label coming soon
Trustpilot
From $799/mo Premium
- Per domain, billed annually
- 1,000 invitations a month, 10 users
- TrustBoxes that showcase testimonials start here
- Enterprise: price on request
Who Should Choose Which?
BlooTrue
Choose BlooTrue if you want to:
- Show Google reviews (where local customers search) on your site
- Draft review replies with the free AI generator (copy-paste)
- Show your before/after work with the Work Showcase widget
- Blend 20+ review platforms in one widget
- Get started free with real features
Trustpilot
Consider Trustpilot if you:
- Want reviews on a third-party open platform
- Target B2B customers or non-local audiences
- Need Trustpilot's specific brand authority
- Can budget for professional pricing
However, BlooTrue is significantly better for local businesses and can complement Trustpilot for comprehensive review coverage.
Researched and written by Mike Ragimov, founder of BlooTrue. Trustpilot pricing was last read from their own pricing page on . BlooTrue is our product, so treat this as an interested comparison and check Trustpilot’s current figures yourself.
What Do You Get on Every BlooTrue Plan?
Whatever you decide about Trustpilot, this is the full BlooTrue feature set and what each plan costs.
Your reviews readable by AI, on paid plans
On Starter, Pro and Business the embed writes your review text, rating and count into your page HTML, with schema.org markup, and the script swaps in the animated widget for visitors. AI crawlers such as GPTBot, ClaudeBot and PerplexityBot read the HTML your server sends; they do not run widget JavaScript or read third-party iframes. Free BlooTrue widgets render inside an iframe that those crawlers skip.
Unlimited views on every plan, free included
No impression caps, no monthly view quota, no widget paused or hidden because a page got traffic. This is true on the free plan too. Most competitors meter views and move you up a tier when a page does well.
Unlimited widgets and domains on paid plans
Paid plans put no cap on how many widgets you build or how many domains you embed them on, with a domain allowlist to control where they render. Pricing moves on locations, not on websites, so landing pages and microsites do not each cost extra.
20+ review sources, 100+ styles on paid plans
Google, Trustpilot, Yelp, Facebook, TripAdvisor, BBB, Angi, Booking.com, Airbnb, OpenTable, G2, Capterra and more. Over 100 widget styles with light and dark themes, custom accent colours and star animations on paid plans; the free plan ships one branded widget in 5 styles. Reviews auto-translate into 68+ languages.
What Does Each Plan Include?
Free forever — 1 branded widget of any type, unlimited widget views with no impression cap, 1 connected review source on any platform, 100+ widget styles, auto-translation into 68+ languages.
$84/year billed annually
Everything for one location — unlimited widgets of every type, every widget style and animation, no BlooTrue branding, reviews auto-refreshed daily, 3 connected platforms (20+ to pick from; Pro includes them all), unlimited views and domains with a domain allowlist, advanced rich snippets, widget analytics. All-in-one widgets blend its 3 platforms; Pro blends every platform. 1 location included, extra locations $5/month each.
$290/year billed annually
Everything in Starter for up to 10 locations (extra locations $4/month each) — built for agencies and multi-location brands. All-in-one widgets blending every platform you connect into one (Starter blends its 3), every review source included (Starter includes 3), negative review email alerts, priority support.
$750/year billed annually
Everything in Pro for up to 25 locations (extra locations $3/month each) — reviews auto-refreshed twice daily, sub-accounts and white-label for your clients (coming soon), priority support with a 4-hour SLA.
Full breakdown on the pricing page, and the two-minute test for whether your current widget is readable by AI is in this guide.
What would Trustpilot cost you?
Put in the quote you were given. The maths is the same either way.
Pre-filled with Trustpilot’s published Starter price, per domain, billed annually. Change it to whatever you were quoted.
Trustpilot, per year
$1,188
BlooTrue Pro, per year
$290
One price, every location. Or $0 on the free plan.
You would keep
$898 a year
1 year: $898 · 3 years: $2,694 · 5 years: $4,490
BlooTrue figures come from our own published pricing and update with it. Trustpilot figures are whatever you enter above. We do not publish estimates of other companies’ negotiated pricing.
Frequently Asked Questions
Is BlooTrue a replacement for Trustpilot?
Not exactly. BlooTrue specializes in showing your Google reviews (and reviews from 20+ other platforms) on your own website. Trustpilot is an open review platform with its own community. BlooTrue is ideal for local businesses that want their Google reviews working on their website; Trustpilot is better if you want reviews on a third-party platform. Many businesses use both.
Can I use both BlooTrue and Trustpilot?
Yes, absolutely. They complement each other perfectly. Use Trustpilot to collect reviews on their open platform, and use BlooTrue to display those Trustpilot reviews (and your Google, Yelp and other reviews) on your own website. Both can run simultaneously without conflict.
Which is better for local businesses?
BlooTrue is significantly better for local businesses. Most local customers search on Google Maps or Google search results, where they see your Google reviews. Trustpilot requires customers to visit Trustpilot.com, which most local customers never do. BlooTrue puts those Google reviews on your own website, where customers land next.
Does Trustpilot manage Google reviews?
No. Trustpilot is a separate review platform with its own review ecosystem. It does not integrate with or display Google reviews. If you want your Google reviews on your website, you need BlooTrue or another Google review widget.
Can I get review widgets from both?
Yes. BlooTrue offers 100+ widget styles for displaying your Google reviews, and Trustpilot offers TrustBox widgets for displaying Trustpilot reviews. You can embed both on your website to show reviews from both sources.
Is BlooTrue's free plan better than Trustpilot's?
Yes, significantly. BlooTrue's free plan includes 1 branded widget of any type with no view cap, 5 widget styles, and any one review source. Trustpilot's free plan only lets you claim a profile with no actual tools. BlooTrue's free plan has real features; Trustpilot's is essentially a placeholder.
Ready to Put Your Google Reviews on Your Site?
Start free with BlooTrue. Unlimited widget views, 100+ styles on paid plans, and your Trustpilot reviews on your own site. No credit card required.
Or explore more: Pricing • Free AI Review Response Generator • All-in-One Widget
Last updated
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Comparing Features, Pricing, and Review Widgets for Small Businesses
This page compares BlooTrue and Trustpilot. BlooTrue specializes in review widgets and display. Trustpilot is an open review platform where anyone can submit reviews. The key differences are: BlooTrue puts reviews from 20+ platforms (Google, Trustpilot itself, Yelp, Facebook and more) on YOUR website in unlimited widgets with no view caps, while Trustpilot is a separate platform with its own review ecosystem and a single TrustBox widget for its own reviews. BlooTrue's free plan includes 1 widget of any type with no view cap, while Trustpilot's free plan only allows you to claim a profile with no tools included. BlooTrue adds a before/after Work Showcase widget, a Photo-quote widget (coming soon) that turns website visitors into job leads, and a free AI review response generator tool on its website. BlooTrue starts at $0/mo (free), $9/mo (Starter), $29/mo (Pro), and $75/mo (Business). Trustpilot's free plan covers 50 review invitations a month and a widget to collect reviews, with no TrustBox to showcase them. Its paid plans are Starter from $99/mo, Plus from $319/mo and Premium from $799/mo, each per domain, billed annually on a 12-month commitment, and the TrustBox widgets that showcase testimonials are listed on Premium and Enterprise only (Trustpilot pricing page, 19 September 2026). BlooTrue is ideal for local businesses that want their reviews working on their own website. Trustpilot is better if you want reviews on an open third-party platform. Many businesses use both simultaneously — BlooTrue can display Trustpilot reviews in its widgets.