We have two products listed on G2, can each one get its own widget?

Each widget reads one G2 product profile, the page at g2.com/products/your-product/reviews, so two products means two widgets with two URLs. The free plan includes a single widget, so start with the product your site promotes most; the header will carry that product's own G2 rating and review count.

Which number sits at the top of the G2 widget?

The star rating and review count from your G2 product profile, as G2 publishes them. BlooTrue does not build a new average from the G2 reviews it displays. Since the free plan lists only your G2 reviews of four stars and up, the header can read lower than the reviews under it, because G2 counts the lower ratings too.

What do I give up by using the free plan for G2 reviews?

Two things. A small BlooTrue badge appears on the widget, and the widget keeps the G2 reviews present when you created it rather than fetching new ones. There is no card to enter and no view limit. Paid plans remove the badge and check your G2 profile every day for reviews added since.

Is the BlooTrue G2 review widget free?

Yes. The free plan embeds G2 reviews on any website with no plugin, no recurring fee and unlimited views. It shows the reviews present when the widget is created, with a small BlooTrue badge; paid plans refresh daily and remove the badge.

How do I add G2 reviews to my website?

Paste your G2 profile URL into the builder on this page, pick a style, copy the one-line embed code and paste it into your site. The same code works on WordPress, Shopify, Wix, Webflow, Squarespace and plain HTML, with no plugin, extension or app.

Do the reviews stay up to date automatically?

On paid plans, yes: the widget re-reads your G2 page every 24 hours, so new reviews appear on their own. The free plan keeps the reviews imported at setup, which suits a business that collects reviews slowly and wants a fixed set on the page.

no code neededunlimited viewsfree forever

Free G2 Review Widgets for Any Website

Embed your G2 reviews on any website in 60 seconds — paste your profile URL, pick a style, copy the code. Real G2 stars — the B2B software buyer's strongest trust signal — on your own site.

Build your free G2 widget →

Free forever · no credit card · no plugin

Key facts: 60-second install on any site · free forever, no plugin needed · unlimited views on every plan · daily review auto-sync on paid plans · 100+ widget styles · schema.org markup on paid plans

Last updated October 21, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your G2 reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Reviews on more than one platform?

Premium

Put your G2 reviews in one widget with Google, Facebook and Trustpilot. Each card shows which platform its review came from.

See all in one widgets →

Why put G2 reviews on your site?

G2 is the world's largest software-review marketplace, and its verified star ratings are the trust signal B2B buyers check before booking a demo. Embedding your G2 reviews on your own pricing and landing pages puts independent proof exactly where the buying decision happens — no sending prospects off-site to find it.

About G2 reviews in this widget

Your G2 widget lists the reviews from your G2 product profile and puts the star rating and review count G2 reports for that profile in the header. Both figures are read from G2, not averaged from the reviews on the page. G2 verifies the people who leave those ratings, which is why software buyers check them before booking a demo. The mistake to avoid is treating a G2 badge as an embed. G2 badges are image files with no review text behind them, so a visitor learns nothing beyond the logo. The widget shows the reviews themselves.

How to add G2 reviews to your website

Create a free BlooTrue account, paste your G2 profile URL into the builder, pick a style and copy one line of embed code into your site. It takes about a minute.

1
Create a free BlooTrue account — no credit card needed.
2
Paste your G2 profile URL into the builder.
3
Pick a style from 100+ layouts and match your brand colors.
4
Copy the one-line embed code into your site — done.

Step-by-step guide: How to Embed G2 Reviews on Your Website

Official documentation: G2: Review Activity

Everything you need to show G2 reviews

100+ widget styles

Slider, marquee, grid, list, masonry, carousel, and badge layouts — light or dark, with custom accent colors.

No plugin, one embed

A single copy-paste embed code drops G2 reviews onto any website — no plugin, app, or code skills needed.

Daily auto-sync

Paid plans refresh your G2 reviews every 24 hours so your widget never goes stale.

SEO rich snippets

On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page where the embed runs inline rather than inside an iframe, so search engines and AI assistants can read the reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars.

No view caps

Your widget always shows your reviews — no impression limits on any plan, including free.

68+ languages

Widget labels auto-translate to match your visitors, wherever they are.

G2 Review Widget — FAQ

We have two products listed on G2, can each one get its own widget?: Each widget reads one G2 product profile, the page at g2.com/products/your-product/reviews, so two products means two widgets with two URLs. The free plan includes a single widget, so start with the product your site promotes most; the header will carry that product's own G2 rating and review count.
Which number sits at the top of the G2 widget?: The star rating and review count from your G2 product profile, as G2 publishes them. BlooTrue does not build a new average from the G2 reviews it displays. Since the free plan lists only your G2 reviews of four stars and up, the header can read lower than the reviews under it, because G2 counts the lower ratings too.
What do I give up by using the free plan for G2 reviews?: Two things. A small BlooTrue badge appears on the widget, and the widget keeps the G2 reviews present when you created it rather than fetching new ones. There is no card to enter and no view limit. Paid plans remove the badge and check your G2 profile every day for reviews added since.
Is the BlooTrue G2 review widget free?: Yes. The free plan embeds G2 reviews on any website with no plugin, no recurring fee and unlimited views. It shows the reviews present when the widget is created, with a small BlooTrue badge; paid plans refresh daily and remove the badge.
How do I add G2 reviews to my website?: Paste your G2 profile URL into the builder on this page, pick a style, copy the one-line embed code and paste it into your site. The same code works on WordPress, Shopify, Wix, Webflow, Squarespace and plain HTML, with no plugin, extension or app.
Do the reviews stay up to date automatically?: On paid plans, yes: the widget re-reads your G2 page every 24 hours, so new reviews appear on their own. The free plan keeps the reviews imported at setup, which suits a business that collects reviews slowly and wants a fixed set on the page.