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Free G2 Review Widgets for Shopify

Embed G2 reviews on any Shopify page in 60 seconds — Custom Liquid section, paste, save. Real G2 stars — the B2B software buyer's strongest trust signal — on your own site.

Build Your G2 Review Widget

G2

Key facts: 60-second install on Shopify · free forever, no plugin needed · installs via the Custom Liquid section · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your G2 reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all G2 review widgets · Want a different review platform on Shopify? All review widgets for Shopify

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add G2 Reviews to Shopify

Connect your G2 profile in BlooTrue, pick a style, then paste one embed code into the Custom Liquid section on Shopify and publish.

  1. 1

    Open your theme in the Shopify admin (Online Store → Themes → Customize).

  2. 2

    On the page, click Add section (or Add block) and choose Custom Liquid.

  3. 3

    Paste the BlooTrue embed code into the Custom Liquid field.

  4. 4

    Save — the widget renders on the live storefront.

Paste into Custom Liquid, not a Rich Text section — rich text strips script tags. Older vintage themes can use an HTML section or the page's Show HTML editor view.

Where the Code Goes on Shopify

On Shopify the embed code belongs in a Custom Liquid section or block, added through Online Store → Themes → Customize.

The Customize preview usually executes the script, so you tend to see the reviews before you save. The section spans the page width your theme sets, and the widget's own height decides how tall it gets. Do not use a Rich Text section, because Shopify strips script tags from it. Older vintage themes without Custom Liquid can use an HTML section or the page's Show HTML editor view in the admin.

If the widget does not show on Shopify

  • If the reviews are missing, check that you used Custom Liquid. A Rich Text section removes the script tag and leaves nothing to render.
  • On a vintage theme with no Custom Liquid option, add an HTML section, or open the page in Shopify admin and use the Show HTML view.
  • Widget on the homepage but not on products? Custom Liquid sections are per template, so add another one to the product template under the buy box.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Shopify: Customizing Sections in the theme editorG2: Review Activity

G2 Review Widget for Shopify — Free, No Plugin

Embed G2 reviews on any Shopify page with a single copy-paste embed code. Real G2 stars — the B2B software buyer's strongest trust signal — on your own site. Installs via the Custom Liquid section.

Where G2 reviews help most on Shopify

Software companies rarely run on Shopify, but some do, to sell licences, templates, plugins, hardware that ships with software, or add-ons.

The buyer is then a business, and G2 reviews from users of your product are the proof that buyer recognises. Put the widget on the product page for the licence or plan, under the description and above the price options. A compact badge on the home page covers the rest. Leave it off physical merchandise: G2 reviews describe the software, and beside a T-shirt or a mug they read as unrelated, which undercuts the reviews rather than the mug.

About G2 reviews in this widget

Your G2 widget lists the reviews from your G2 product profile and puts the star rating and review count G2 reports for that profile in the header. Both figures are read from G2, not averaged from the reviews on the page. G2 verifies the people who leave those ratings, which is why software buyers check them before booking a demo. The mistake to avoid is treating a G2 badge as an embed. G2 badges are image files with no review text behind them, so a visitor learns nothing beyond the logo. The widget shows the reviews themselves.

G2 Widget on Shopify — FAQ

Is the BlooTrue G2 review widget free for Shopify?
Yes. BlooTrue is completely free to embed G2 reviews on Shopify. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Shopify?
Open your theme in the Shopify admin (Online Store → Themes → Customize). On the page, click Add section (or Add block) and choose Custom Liquid. Paste the BlooTrue embed code into the Custom Liquid field. Save — the widget renders on the live storefront.
Anything specific to Shopify worth knowing before I embed?
Paste into Custom Liquid, not a Rich Text section — rich text strips script tags. Older vintage themes can use an HTML section or the page's Show HTML editor view.
Where should I place G2 reviews on Shopify for the biggest lift?
Product pages under the buy box and the homepage below the featured collection — third-party stars at the add-to-cart moment.
Do the reviews stay up to date automatically?
Paid plans auto-sync your G2 reviews daily, so the widget always shows your latest 5-star reviews without touching Shopify again. The free plan shows the reviews imported at setup.
We have two products listed on G2, can each one get its own widget?
Each widget reads one G2 product profile, the page at g2.com/products/your-product/reviews, so two products means two widgets with two URLs. The free plan includes a single widget, so start with the product your site promotes most; the header will carry that product's own G2 rating and review count.
Which number sits at the top of the G2 widget?
The star rating and review count from your G2 product profile, as G2 publishes them. BlooTrue does not build a new average from the G2 reviews it displays. Since the free plan lists only your G2 reviews of four stars and up, the header can read lower than the reviews under it, because G2 counts the lower ratings too.
What do I give up by using the free plan for G2 reviews?
Two things. A small BlooTrue badge appears on the widget, and the widget keeps the G2 reviews present when you created it rather than fetching new ones. There is no card to enter and no view limit. Paid plans remove the badge and check your G2 profile every day for reviews added since.

Ready to Put G2 Reviews on Your Shopify Pages?

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Free G2 Review Widget