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Free G2 Review Widgets for SITE123

Embed G2 reviews on any SITE123 page in 60 seconds — Custom Code page / plugin, paste, save. Real G2 stars — the B2B software buyer's strongest trust signal — on your own site.

Build Your G2 Review Widget

G2

Key facts: 60-second install on SITE123 · free forever, no plugin needed · installs via the Custom Code page / plugin · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your G2 reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all G2 review widgets · Want a different review platform on SITE123? All review widgets for SITE123

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add G2 Reviews to SITE123

Connect your G2 profile in BlooTrue, pick a style, then paste one embed code into the Custom Code page / plugin on SITE123 and publish.

  1. 1

    In your SITE123 dashboard, open Pages and add a Custom Code page (or open Settings → Plugins for site-wide placement).

  2. 2

    Give the page a name like Reviews.

  3. 3

    Paste the BlooTrue embed code into the code area.

  4. 4

    Save and publish — the widget renders on that page.

SITE123 has no inline HTML element on regular sections — the Custom Code PAGE type (or the Plugins custom-code slot) is the supported way to run embeds.

Where the Code Goes on SITE123

SITE123 offers no HTML element inside its regular sections, so the embed gets a page of its own.

In the dashboard open Pages, add a page of the Custom Code type, name it Reviews, and paste the snippet into the code area. That area is a plain text box with no live rendering, so you see the reviews only after publishing. The widget fills the page's content column and sets its own height. Settings → Plugins offers a site-wide slot instead, but code placed there loads on every page of the site rather than one chosen spot.

If the widget does not show on SITE123

  • If you pasted into a normal text section and see nothing, that section cannot run HTML. Move the code to a Custom Code page.
  • A Reviews page that prints the code as text has the wrong page type. Recreate it as a Custom Code page, not a standard page.
  • When the widget appears on every page instead of one, it was added under Settings → Plugins. Remove it there and use a Custom Code page.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: SITE123: Add the Custom Code PageG2: Review Activity

G2 Review Widget for SITE123 — Free, No Plugin

Embed G2 reviews on any SITE123 page with a single copy-paste embed code. Real G2 stars — the B2B software buyer's strongest trust signal — on your own site. Installs via the Custom Code page / plugin.

Where G2 reviews help most on SITE123

A software company on SITE123 is usually an early-stage team with a marketing site: home, features, pricing, maybe a comparison page.

Put the G2 widget under the hero on the home page, and on the pricing page above the plan cards, where buyers stop to decide whether the product is worth the money. A comparison page against a competitor is the third spot, since G2 is where buyers go to check such comparisons, and showing your reviews there saves them the trip. On the features page a compact badge is enough; that page is about what the product does, and the proof can stay small.

About G2 reviews in this widget

Your G2 widget lists the reviews from your G2 product profile and puts the star rating and review count G2 reports for that profile in the header. Both figures are read from G2, not averaged from the reviews on the page. G2 verifies the people who leave those ratings, which is why software buyers check them before booking a demo. The mistake to avoid is treating a G2 badge as an embed. G2 badges are image files with no review text behind them, so a visitor learns nothing beyond the logo. The widget shows the reviews themselves.

G2 Widget on SITE123 — FAQ

Is the BlooTrue G2 review widget free for SITE123?
Yes. BlooTrue is completely free to embed G2 reviews on SITE123. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on SITE123?
In your SITE123 dashboard, open Pages and add a Custom Code page (or open Settings → Plugins for site-wide placement). Give the page a name like Reviews. Paste the BlooTrue embed code into the code area. Save and publish — the widget renders on that page.
Anything specific to SITE123 worth knowing before I embed?
SITE123 has no inline HTML element on regular sections — the Custom Code PAGE type (or the Plugins custom-code slot) is the supported way to run embeds.
Where should I place G2 reviews on SITE123 for the biggest lift?
A dedicated Reviews page in the site menu, linked from the homepage CTA — SITE123 menus make it one click from anywhere.
Do the reviews stay up to date automatically?
Paid plans auto-sync your G2 reviews daily, so the widget always shows your latest 5-star reviews without touching SITE123 again. The free plan shows the reviews imported at setup.
We have two products listed on G2, can each one get its own widget?
Each widget reads one G2 product profile, the page at g2.com/products/your-product/reviews, so two products means two widgets with two URLs. The free plan includes a single widget, so start with the product your site promotes most; the header will carry that product's own G2 rating and review count.
Which number sits at the top of the G2 widget?
The star rating and review count from your G2 product profile, as G2 publishes them. BlooTrue does not build a new average from the G2 reviews it displays. Since the free plan lists only your G2 reviews of four stars and up, the header can read lower than the reviews under it, because G2 counts the lower ratings too.
What do I give up by using the free plan for G2 reviews?
Two things. A small BlooTrue badge appears on the widget, and the widget keeps the G2 reviews present when you created it rather than fetching new ones. There is no card to enter and no view limit. Paid plans remove the badge and check your G2 profile every day for reviews added since.

Ready to Put G2 Reviews on Your SITE123 Pages?

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Free G2 Review Widget