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Free G2 Review Widgets for Magento

Embed G2 reviews on any Magento page in 60 seconds — Page Builder HTML Code element, paste, save. Real G2 stars — the B2B software buyer's strongest trust signal — on your own site.

Build Your G2 Review Widget

G2

Key facts: 60-second install on Magento · free forever, no plugin needed · installs via the Page Builder HTML Code element · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

G2 reviews on a Magento software store

A Magento store that sells software licences usually groups them by product line, with a category landing page for each. G2 reviews belong to a single product profile, so the tidy setup is a CMS block holding that product's widget, assigned to the category where its licences are sold.

How do I put G2 reviews on a Magento category page?

Create a CMS block in Page Builder, place an HTML Code element in it, paste the widget code and assign the block to the category. Buyers then read reviews of the product whose licences they are looking at, not reviews of a different tool you also sell.

Each G2 product profile needs its own widget, and the free plan includes one, so begin with the category most of your buyers land on. A block for a second product can follow later without touching the first.

Do I flush the Magento cache when new G2 reviews arrive?

No, flushing is for edits to the HTML Code element or the block that holds it. A paid plan's daily refresh changes the reviews the widget shows, while the embed code saved in Magento stays exactly the same.

So the routine is short: save the block, flush from Cache Management, check the storefront once, and then leave the element alone. If a later edit to the block seems to vanish, the cache is the first suspect.

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your G2 reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all G2 review widgets · Want a different review platform on Magento? All review widgets for Magento

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add G2 Reviews to Magento

Connect your G2 profile in BlooTrue, pick a style, then paste one embed code into the Page Builder HTML Code element on Magento and publish.

  1. 1

    In Magento admin, edit the CMS page or block with Page Builder.

  2. 2

    Drag an HTML Code element into the target row.

  3. 3

    Paste the BlooTrue embed code into the element.

  4. 4

    Save and flush the cache — the widget renders storefront-side.

Always flush the Magento cache after saving — the storefront serves cached markup until you do.

Where the Code Goes on Magento

Magento (Adobe Commerce) expects the embed code in a Page Builder HTML Code element, dragged into a row of a CMS page or CMS block.

The Page Builder stage may show the code or a placeholder rather than the running widget; the storefront is where the reviews render. The element fills the width of its row, and the widget sets the height. Magento serves cached page markup, so after saving you must flush the cache from Cache Management in the admin, or the storefront keeps showing the page without the widget.

If the widget does not show on Magento

  • Saved but no widget on the storefront? Flush the Magento cache. Until you do, visitors get the cached markup from before your edit.
  • Widget on the CMS page but not on category pages? Put the HTML Code element in a CMS block and assign that block to those categories.
  • If Page Builder shows the code as text in the stage, that is normal for scripts; check the storefront after saving and flushing.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Magento: Elements: HTML CodeG2: Review Activity

G2 Review Widget for Magento — Free, No Plugin

Embed G2 reviews on any Magento page with a single copy-paste embed code. Real G2 stars — the B2B software buyer's strongest trust signal — on your own site. Installs via the Page Builder HTML Code element.

Where G2 reviews help most on Magento

Software companies rarely run on Magento, but some do, to sell licences, templates, plugins, hardware that ships with software, or add-ons.

The buyer is then a business, and G2 reviews from users of your product are the proof that buyer recognises. Put the widget on the product page for the licence or plan, under the description and above the price options. A compact badge on the home page covers the rest. Leave it off physical merchandise: G2 reviews describe the software, and beside a T-shirt or a mug they read as unrelated, which undercuts the reviews rather than the mug.

About G2 reviews in this widget

Your G2 widget lists the reviews from your G2 product profile and puts the star rating and review count G2 reports for that profile in the header. Both figures are read from G2, not averaged from the reviews on the page. G2 verifies the people who leave those ratings, which is why software buyers check them before booking a demo. The mistake to avoid is treating a G2 badge as an embed. G2 badges are image files with no review text behind them, so a visitor learns nothing beyond the logo. The widget shows the reviews themselves.

G2 Widget on Magento — FAQ

Is the BlooTrue G2 review widget free for Magento?
Yes. BlooTrue is completely free to embed G2 reviews on Magento. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Magento?
In Magento admin, edit the CMS page or block with Page Builder. Drag an HTML Code element into the target row. Paste the BlooTrue embed code into the element. Save and flush the cache — the widget renders storefront-side.
Anything specific to Magento worth knowing before I embed?
Always flush the Magento cache after saving — the storefront serves cached markup until you do.
Where should I place G2 reviews on Magento for the biggest lift?
The homepage below the main banner and category landing pages.
Do the reviews stay up to date automatically?
Paid plans auto-sync your G2 reviews daily, so the widget always shows your latest 5-star reviews without touching Magento again. The free plan shows the reviews imported at setup.
We have two products listed on G2, can each one get its own widget?
Each widget reads one G2 product profile, the page at g2.com/products/your-product/reviews, so two products means two widgets with two URLs. The free plan includes a single widget, so start with the product your site promotes most; the header will carry that product's own G2 rating and review count.
Which number sits at the top of the G2 widget?
The star rating and review count from your G2 product profile, as G2 publishes them. BlooTrue does not build a new average from the G2 reviews it displays. Since the free plan lists only your G2 reviews of four stars and up, the header can read lower than the reviews under it, because G2 counts the lower ratings too.
What do I give up by using the free plan for G2 reviews?
Two things. A small BlooTrue badge appears on the widget, and the widget keeps the G2 reviews present when you created it rather than fetching new ones. There is no card to enter and no view limit. Paid plans remove the badge and check your G2 profile every day for reviews added since.

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Free G2 Review Widget