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Free G2 Review Widgets for Square Online

Embed G2 reviews on any Square Online page in 60 seconds — embed code section, paste, save. Real G2 stars — the B2B software buyer's strongest trust signal — on your own site.

Build Your G2 Review Widget

G2

Key facts: 60-second install on Square Online · free forever, no plugin needed · installs via the embed code section · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your G2 reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all G2 review widgets · Want a different review platform on Square Online? All review widgets for Square Online

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add G2 Reviews to Square Online

Connect your G2 profile in BlooTrue, pick a style, then paste one embed code into the embed code section on Square Online and publish. Custom code sections require a paid Square Online plan.

  1. 1

    Open your Square Online site editor.

  2. 2

    Add a section and choose Custom code / Embed code.

  3. 3

    Paste the BlooTrue embed code.

  4. 4

    Publish — the widget renders on the live site.

The editor preview shows a placeholder for custom code — verify on the published URL.

Where the Code Goes on Square Online

Square Online holds the embed in a dedicated section: add a section, choose Custom code / Embed code, and paste the snippet into its code field.

The editor shows a placeholder for custom code, so the reviews are visible only after you publish and open the live URL. The section runs full width like every Square Online section and grows to the widget's height once published. Square Online publishes the whole site in one step, so the reviews section goes live with any other pending edits. Put it under the ordering hero on a restaurant or retail home page.

If the widget does not show on Square Online

  • A grey placeholder in the Square Online editor where the reviews should be is expected. Publish and check the live URL instead.
  • If the Custom code / Embed code section is unavailable when adding sections, your Square Online plan is free. Custom code needs a paid plan.
  • Code pasted into a text section on Square Online prints as characters. Delete it there and add a Custom code / Embed code section for the snippet.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Square Online: Add external content to your online store with embedded codeG2: Review Activity

G2 Review Widget for Square Online — Free, No Plugin

Embed G2 reviews on any Square Online page with a single copy-paste embed code. Real G2 stars — the B2B software buyer's strongest trust signal — on your own site. Installs via the embed code section. Custom code sections require a paid Square Online plan.

Where G2 reviews help most on Square Online

Software companies rarely run on Square Online, but some do, to sell licences, templates, plugins, hardware that ships with software, or add-ons.

The buyer is then a business, and G2 reviews from users of your product are the proof that buyer recognises. Put the widget on the product page for the licence or plan, under the description and above the price options. A compact badge on the home page covers the rest. Leave it off physical merchandise: G2 reviews describe the software, and beside a T-shirt or a mug they read as unrelated, which undercuts the reviews rather than the mug.

About G2 reviews in this widget

Your G2 widget lists the reviews from your G2 product profile and puts the star rating and review count G2 reports for that profile in the header. Both figures are read from G2, not averaged from the reviews on the page. G2 verifies the people who leave those ratings, which is why software buyers check them before booking a demo. The mistake to avoid is treating a G2 badge as an embed. G2 badges are image files with no review text behind them, so a visitor learns nothing beyond the logo. The widget shows the reviews themselves.

G2 Widget on Square Online — FAQ

Is the BlooTrue G2 review widget free for Square Online?
Yes. BlooTrue is completely free to embed G2 reviews on Square Online. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Square Online?
Open your Square Online site editor. Add a section and choose Custom code / Embed code. Paste the BlooTrue embed code. Publish — the widget renders on the live site. Custom code sections require a paid Square Online plan.
Anything specific to Square Online worth knowing before I embed?
The editor preview shows a placeholder for custom code — verify on the published URL.
Where should I place G2 reviews on Square Online for the biggest lift?
Under the ordering hero on restaurant and retail home pages.
Do the reviews stay up to date automatically?
Paid plans auto-sync your G2 reviews daily, so the widget always shows your latest 5-star reviews without touching Square Online again. The free plan shows the reviews imported at setup.
We have two products listed on G2, can each one get its own widget?
Each widget reads one G2 product profile, the page at g2.com/products/your-product/reviews, so two products means two widgets with two URLs. The free plan includes a single widget, so start with the product your site promotes most; the header will carry that product's own G2 rating and review count.
Which number sits at the top of the G2 widget?
The star rating and review count from your G2 product profile, as G2 publishes them. BlooTrue does not build a new average from the G2 reviews it displays. Since the free plan lists only your G2 reviews of four stars and up, the header can read lower than the reviews under it, because G2 counts the lower ratings too.
What do I give up by using the free plan for G2 reviews?
Two things. A small BlooTrue badge appears on the widget, and the widget keeps the G2 reviews present when you created it rather than fetching new ones. There is no card to enter and no view limit. Paid plans remove the badge and check your G2 profile every day for reviews added since.

Ready to Put G2 Reviews on Your Square Online Pages?

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Free G2 Review Widget