Free BBB Review Widget — Embed Your BBB Customer Reviews on Any Website
Looking for the best free BBB review widget? BlooTrue is a free Better Business Bureau review widget that lets you embed your BBB customer reviews on any website in 60 seconds. This BBB review widget offers 7 widget styles: slider, marquee, grid, list, masonry, badge, and compact badge. BBB customer reviews are a native star system, so every review keeps its real 1–5 star rating and the widget header shows your profile's actual BBB customer-review average — no conversion, no percentages. Note: the widget displays your BBB customer reviews (1–5 stars); it does not display BBB's separate A+-to-F letter “BBB rating” or accreditation status. BlooTrue offers 300 free views/mo (vs Elfsight's 200) and unlimited views on paid plans — including the free plan. The widget works with any public BBB business profile — accredited or not, no paid BBB Accreditation required. It works on WordPress, Wix, Squarespace, Shopify, Webflow, Framer, and any HTML website. BBB reviews sync automatically every 24 hours.
How to add a BBB review widget to your website
- Paste your BBB business profile URL on blootrue.com/widgets/bbb
- Choose a widget style and customize colors, theme, and layout
- Enter your email and paste the one-line embed code on your site
Does BBB have star ratings?
Yes — for customer reviews. BBB lets customers leave a 1–5 star review on a business's profile, and each profile has an overall customer-review average. BlooTrue shows those ratings as real stars with no conversion, so your BBB widget looks and reads exactly like your Google or Yelp widget. The header rating is your profile's genuine BBB customer-review average, never a number computed by averaging the cards on screen. This 1–5 star customer rating is separate from BBB's A+-to-F letter “BBB rating” (a measure of how the business interacts with BBB), which the widget does not display.
Does the BBB review widget only show 5-star reviews?
Only on paid plans. By default BlooTrue's BBB review widget shows your most recent reviews — the free plan shows your higher-rated BBB customer reviews. The Widgets plan at $9/month adds a rating filter so you can display only your best reviews, protecting your brand from lower-rated feedback, and removes branding.
How do I customize the BBB review widget colors?
The BlooTrue BBB widget configurator includes 8 preset accent colors plus a free custom color picker that accepts any hex value — available on every plan including the free tier. You can switch between light and dark themes, choose two card layouts (review-first or reviewer-first), and toggle reviewer names, review dates, review text, and profile images on or off.
BlooTrue BBB review widget vs BBB's own seal/widget
BBB's own “BBB Accredited Business” seal and dynamic seals are accreditation badges — they show your A+-to-F letter rating and accreditation status, not your customer review cards, and they require paid BBB Accreditation. BlooTrue's BBB review widget works with any public BBB business profile (accredited or not) and offers 7 fully customizable widget styles, light and dark themes, 8 accent color presets, and review collection tools — showing your customer reviews as clean star cards. BlooTrue's BBB widget starts at $0/month. The Widgets plan is $9/month for 5 widgets.
BlooTrue vs Elfsight BBB widget
BlooTrue's BBB review widget offers 300 free views/month and unlimited on paid, on every plan, while Elfsight caps views at 200 to 150,000 depending on the plan. BlooTrue starts at $0/month for 1 BBB widget. The Widgets plan is $9/month for 5 widgets (vs Elfsight's $12/month). BlooTrue also includes review collection, a free AI reply generator tool, and customer management — features Elfsight does not offer.
BlooTrue vs EmbedSocial BBB widget
EmbedSocial offers BBB review aggregation but gates most styles and rich snippets behind higher paid tiers. BlooTrue's BBB review widget is free forever with 300 monthly views (unlimited on paid), all 7 styles, real customer star ratings, and SEO rich snippets on paid — with review collection and customer management built in.
Why BBB reviews matter for service businesses
The Better Business Bureau is one of the most-trusted names U.S. and Canadian consumers check before hiring a contractor, dentist, HVAC company, auto shop, or other local service. Displaying your BBB customer reviews on your website with a BBB review widget builds trust with potential customers and increases conversions. Businesses with visible BBB reviews and a strong customer-review rating see more calls, quotes, and bookings. A BBB review widget by BlooTrue is the easiest way to showcase your best customer reviews on your website — free and with no coding required.
Supported platforms
WordPress, Wix, Squarespace, Shopify, Webflow, Framer, HTML, React, Next.js, Angular, Vue.js, Svelte, Gatsby, Hugo, Jekyll, Ghost, Blogger, Weebly, GoDaddy Website Builder, Duda, and any website that supports JavaScript embed codes.
Pricing
Free: $0/month, 1 branded BBB review widget, 300 free views/month. Widgets: $9/month, 5 review widgets, all styles, widget analytics, no branding. Pro: $29/month, 20 widgets, SMS outreach. Business: $69/month, 50 widgets, unlimited customers & messages, team seats.
Best BBB review widget alternatives
If you're comparing BBB review widget options, BlooTrue is the best free alternative to Elfsight and EmbedSocial. BlooTrue's BBB review widget is free forever with 300 monthly views (unlimited on paid), 7 styles, and no coding required. It's the top-rated BBB review widget for contractors, dentists, HVAC companies, auto shops, and other local service businesses.
Free Google Review Generator Tool
BlooTrue also offers a free Google review generator tool that creates a direct link to your Google review form. Share this link via email, SMS, QR code, or social media to collect more 5-star reviews. Use the Google Review URL Shortener at blootrue.com/tools/google-review-url-shortener — no signup required. Pair it with a BBB review widget to display reviews from multiple sources on your website.
