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Free BBB Review Widgets for Squarespace

Embed BBB reviews on any Squarespace page in 60 seconds — Code Block, paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on Squarespace · free forever, no plugin needed · installs via the Code Block · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Squarespace? All review widgets for Squarespace

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to Squarespace

Connect your BBB profile in BlooTrue, pick a style, then paste one embed code into the Code Block on Squarespace and publish. Code Blocks exist on every Squarespace plan, but JavaScript and iframes only render on Core, Plus, Advanced, Business and Commerce. Not Personal.

  1. 1

    Open the page in the Squarespace editor.

  2. 2

    Add a block and choose Code.

  3. 3

    Paste the BlooTrue embed code (leave type as HTML).

  4. 4

    Save — the widget renders on the live page (preview may show a placeholder).

The editor shows Code Blocks as a gray placeholder — the widget renders on the published page.

Where the Code Goes on Squarespace

In Squarespace the embed code goes into a Code Block, added from the block menu on the page with the type left as HTML. The editor shows a Code Block as a gray placeholder, so you never see the reviews inside the editor; they render on the live page after you save.

The block fills the width of its column in the section grid and expands to the widget's height. A Code Block is per page, and Code Injection under Settings is the site-wide alternative, but it puts code in the header or footer rather than in the page body.

If the widget does not show on Squarespace

  • If the live page shows nothing, check your plan; JavaScript in Code Blocks does not render on the Personal plan.
  • If the editor shows a gray box, that is normal; Squarespace renders Code Blocks on the published page only.
  • If the code appears as text, confirm the Code Block type is set to HTML, not Markdown.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Squarespace: Add custom code to a page with code blocksBBB: Frequently asked questions about customer reviews

BBB Review Widget for Squarespace — Free, No Plugin

Embed BBB reviews on any Squarespace page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the Code Block. Code Blocks exist on every Squarespace plan, but JavaScript and iframes only render on Core, Plus, Advanced, Business and Commerce. Not Personal.

Where BBB reviews help most on Squarespace

For a local business the Squarespace site does one job: turn a search into a call or a booking.

The home page is where most visitors land from a map result or from your BBB listing, so the widget goes just below the hero, above the list of services. The contact page is the second spot, beside the phone number and the form, because that is where people hesitate before calling a company they found online. Service pages can carry a compact version. If you serve several towns and keep a page for each, add the widget to each town page too, since those are the pages that answer searches like plumber near me.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on Squarespace — FAQ

Is the BlooTrue BBB review widget free for Squarespace?
Yes. BlooTrue is completely free to embed BBB reviews on Squarespace. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Squarespace?
Open the page in the Squarespace editor. Add a block and choose Code. Paste the BlooTrue embed code (leave type as HTML). Save — the widget renders on the live page (preview may show a placeholder). Code Blocks exist on every Squarespace plan, but JavaScript and iframes only render on Core, Plus, Advanced, Business and Commerce. Not Personal.
Anything specific to Squarespace worth knowing before I embed?
The editor shows Code Blocks as a gray placeholder — the widget renders on the published page.
Where should I place BBB reviews on Squarespace for the biggest lift?
An empty full-width section under the intro — Squarespace's spacing frames the reviews cleanly.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching Squarespace again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

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Free BBB Review Widget