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Free BBB Review Widgets for Square Online

Embed BBB reviews on any Square Online page in 60 seconds — embed code section, paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on Square Online · free forever, no plugin needed · installs via the embed code section · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Square Online? All review widgets for Square Online

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to Square Online

Connect your BBB profile in BlooTrue, pick a style, then paste one embed code into the embed code section on Square Online and publish. Custom code sections require a paid Square Online plan.

  1. 1

    Open your Square Online site editor.

  2. 2

    Add a section and choose Custom code / Embed code.

  3. 3

    Paste the BlooTrue embed code.

  4. 4

    Publish — the widget renders on the live site.

The editor preview shows a placeholder for custom code — verify on the published URL.

Where the Code Goes on Square Online

Square Online holds the embed in a dedicated section: add a section, choose Custom code / Embed code, and paste the snippet into its code field.

The editor shows a placeholder for custom code, so the reviews are visible only after you publish and open the live URL. The section runs full width like every Square Online section and grows to the widget's height once published. Square Online publishes the whole site in one step, so the reviews section goes live with any other pending edits. Put it under the ordering hero on a restaurant or retail home page.

If the widget does not show on Square Online

  • A grey placeholder in the Square Online editor where the reviews should be is expected. Publish and check the live URL instead.
  • If the Custom code / Embed code section is unavailable when adding sections, your Square Online plan is free. Custom code needs a paid plan.
  • Code pasted into a text section on Square Online prints as characters. Delete it there and add a Custom code / Embed code section for the snippet.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Square Online: Add external content to your online store with embedded codeBBB: Frequently asked questions about customer reviews

BBB Review Widget for Square Online — Free, No Plugin

Embed BBB reviews on any Square Online page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the embed code section. Custom code sections require a paid Square Online plan.

Where BBB reviews help most on Square Online

Local businesses that sell through Square Online are usually a shop with a counter as well as a website: a bakery, a bike shop, a florist.

Customers who reviewed you on BBB mostly reviewed the visit, the service and the staff, not a single product, so the widget belongs on store-wide pages rather than product pages: the home page under the banner, the About page, and the page that explains delivery or local pickup. That last one matters most, because it is where a nearby buyer decides whether to trust you with an order. If a product review app already shows per-item stars, keep BBB reviews off those pages so the two never get mixed up.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on Square Online — FAQ

Is the BlooTrue BBB review widget free for Square Online?
Yes. BlooTrue is completely free to embed BBB reviews on Square Online. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Square Online?
Open your Square Online site editor. Add a section and choose Custom code / Embed code. Paste the BlooTrue embed code. Publish — the widget renders on the live site. Custom code sections require a paid Square Online plan.
Anything specific to Square Online worth knowing before I embed?
The editor preview shows a placeholder for custom code — verify on the published URL.
Where should I place BBB reviews on Square Online for the biggest lift?
Under the ordering hero on restaurant and retail home pages.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching Square Online again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Ready to Put BBB Reviews on Your Square Online Pages?

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Free BBB Review Widget