BBB Review Widget for Square Online — Free, Made for Restaurants and Salons
BlooTrue's BBB Review Widget for Square Online is a free embed that displays your BBB reviews on any Square Online site. This may be the highest-affinity pairing in our catalog: Square Online is the free site builder bundled with Square POS — the platform restaurants, salons, barbershops, and local services build on — and those are exactly the categories where BBB coverage is strongest and where diners and clients check BBB before choosing. Yet there's a double gap: BBB does not publish an official embed widget for merchants (its Fusion API is gated for partner apps like Apple Maps and Trivago), and Square's App Marketplace has no BBB review-display app. BlooTrue fills both gaps with a pure HTML embed pasted into Square Online's standard Custom code section: open Square dashboard → Online → Website → Edit site, click + Add section, choose Custom code under More, paste, Publish. Custom code sections are supported on the Square Online free plan on most layouts. Seven widget styles, light and dark themes, free custom color picker, and schema.org Review + AggregateRating JSON-LD injected automatically.
How to embed BBB reviews on Square Online in 60 seconds
- Paste your BBB business profile URL (bbb.org/./profile/your-business-slug) into the configurator above.
- Pick a widget style and customize colors, theme, and layout.
- Click Copy Code to get the one-line HTML embed.
- In your Square dashboard: Online → Website → Edit site.
- Click + Add section → More → Custom code, and paste the embed.
- Click Publish — reviews are live immediately.
Why BBB + Square Online is the natural pairing
Square Online powers the websites of restaurants, cafes, salons, and local service businesses — BBB's core categories. Diners check BBB before choosing where to eat; clients check BBB before booking a chair. Embedding your BBB reviews next to your menu, online-ordering button, or booking link keeps that proof on YOUR site at the moment of decision — no detour to bbb.org where competitors are one tap away — and it reinforces the Square BBB business profile presence your regulars already know.
Why doesn't BBB have an official embed?
BBB's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than as a merchant self-service product. BBB does not publish a paste-ready embed widget the way Trustpilot publishes TrustBox or Google publishes Place Cards, and Square's App Marketplace has no BBB display app. Third-party widgets like BlooTrue are the canonical way to surface BBB reviews on a Square Online site.
