no code neededunlimited viewsfree forever

Free BBB Review Widgets for Google Sites

Embed BBB reviews on the new Google Sites in 60 seconds — pastes straight into the built-in Insert → Embed → Embed code tab. BBB has no official embed; only third-party widgets like BlooTrue can put BBB reviews into Google Sites.

Key facts: 60-second install on Google Sites · fills BBB's missing embed gap · works on personal + Workspace sites · no add-on or Chrome extension · no BBB API key required · schema.org markup on paid plans

Last updated September 16, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Star ratings in search results, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Google reviews as structured data. The free plan shows the reviews without the schema. See how the schema works

Install guides

Same BBB widget, platform-specific install guide. Pick where your site lives.

Looking for a different review source? See all BBB widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Google Sites? All review widgets for Google Sites

Why Use BlooTrue for BBB on Google Sites?

The only free way to put BBB reviews on a new Google Sites page — BBB itself doesn't offer an embed.

Fills BBB's Missing Embed

BBB doesn't publish an official embed widget for merchants. Only third-party widgets like BlooTrue can put BBB reviews into Google Sites — pulls reviews from your public BBB business profile automatically.

No Add-on or Extension Required

Pure HTML embed. No Workspace Marketplace add-on, no Chrome extension, no admin approval. Pastes straight into the built-in Insert → Embed → Embed code tab.

Works on Free + Workspace Sites

Works the same on free personal Google accounts and on Google Workspace Business / Enterprise sites. The Insert → Embed feature is identical across both.

No BBB API Key Required

Works with any public BBB business profile. No BBB Fusion application, no API quotas, no business-level claim required.

What makes a BBB widget different from a Google review widget?

BBB customer reviews are a native 1–5 star system. Knowing how they differ from BBB's A+-to-F letter rating, how profile setup works, and how reviews are moderated avoids surprises after you embed.

BBB customer reviews vs the A+-to-F “BBB rating”

BBB has two separate signals, and this widget shows only one of them. The first is the 1–5 star customer reviews — written by your customers about their experience — with an overall customer-review average; that's what BlooTrue displays. The second is the A+-to-F letter “BBB rating”, which is BBB's own grade for how a business interacts with BBB (complaint history, transparency, time in business, accreditation status) — the widget does not show this letter rating or the accreditation seal. BlooTrue renders each customer review exactly as stars: a 5-star review shows 5 stars, a 3-star review shows 3, and the header shows your real BBB customer-review average and count. The header rating always comes from BBB's own published customer-review aggregate, never from averaging the individual cards on screen.

Where the reviews come from and how often they refresh

BlooTrue fetches the publicly-visible customer reviews from your BBB business profile on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls BBB directly, so visitor traffic to your page doesn't depend on BBB being reachable, and the widget loads instantly from cache. Only reviews that are public on your profile are included. Each review keeps its reviewer name, star rating, and text, and links back to your BBB business profile.

Accreditation, profile setup, and what shows up in the widget

You do not need to be a BBB Accredited Business to use this widget — it works with any public BBB business profile, accredited or not. Reviews only appear if your profile is public and has customer reviews. If your profile is brand new or has zero reviews, there's nothing for the widget to import yet — it will populate as soon as your first public customer review lands. Once your profile has reviews, the widget shows whatever is public: no more, no less. If a review disappears from your widget after a sync, it almost always means the customer deleted it or BBB removed it — the widget simply follows your profile's public state.

Moderation, review guidelines, and attribution

BBB moderates customer reviews under its review guidelines and removes spam, fraudulent submissions, and content that violates its policies. Because BlooTrue reads only your profile's public reviews, the widget automatically reflects those removals on the next sync — you never display content BBB has already taken down. Every card keeps the BBB mark and the reviewer's name, and clicking a review links back to your BBB business profile, so attribution stays intact. BlooTrue never fabricates a rating: an empty star-only review (a star rating with no written text) is still shown as a real review, and the header number is always BBB's own customer-review aggregate.

BBB tips for Google Sites

Google Sites' Embed component supports the BBB widget with no setup other than pasting the snippet URL.
For school or government Google Sites, confirm with your IT administrator that third-party iframes are allowed before embedding.
The BBB widget is fully responsive inside the Google Sites embed wrapper — no manual width/height fiddling.

Want more on BBB itself? See the BBB widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue BBB on Google Sites?

Takes less than a minute. No coding, no add-on, no BBB API key.

Open Your Site at sites.google.com

Go to sites.google.com and open the site you are editing. In the left sidebar, click the page where you want the BBB reviews.

Works the same on free personal Google accounts and Google Workspace business sites.

Click Insert → Embed

In the right-hand Insert sidebar, click Embed (the </> icon). A dialog appears with two tabs: By URL and Embed code.

Switch to the Embed Code Tab and Paste

Click the Embed code tab — not the URL tab. The URL tab only auto-iframes a single public URL, which is not what we want here. Paste the BlooTrue BBB embed code into the field, click Next to preview, then click Insert.

First-time users sometimes paste into the URL tab and see a blank embed — switching to the Embed code tab fixes it.

Resize and Publish

The embed appears on the canvas inside its own resize box. Drag the bottom-right corner to set a generous height — the widget auto-resizes its contents within the iframe, but the outer iframe is full-width-constrained by the Google Sites resize handles. Aim for ~500px for a slider style or 700–900px for list / masonry / grid styles.

Click Publish in the top-right corner of the Google Sites editor to push the change live. Reviews auto-sync from BBB every 24 hours.

Technical note: Google Sites wraps every embed in its own sandboxed iframe — BlooTrue's loader detects this iframe-in-iframe case and renders correctly.

How BlooTrue Compares to Other BBB-on-Google-Sites Options

BBB doesn't offer an embed. Here's how BlooTrue compares to the next-best paths.

Option	BlooTrue	BBB official	Paid widget apps
Free BBB embed available		—	Higher tier
No widget view caps		—	—
No BBB API key needed		—	Sometimes
Pastes into Google Sites Embed code tab		—
Custom layouts and accent colors		—	Limited
SEO rich snippets (JSON-LD)		—	Paid tier
Pricing for full features	$9/mo	N/A	$15+/mo

BBB Review Widget for Google Sites — Free, Fills BBB's Embed Gap

BlooTrue's BBB Review Widget for Google Sites is a free embed that displays your reviews on any new Google Sites page (sites.google.com) via the built-in Insert → Embed → Embed code feature. BBB does not provide an official embed widget for merchants — its Fusion API is gated for partner apps — so only third-party widgets like BlooTrue can put BBB reviews into Google Sites. It works on free personal Google accounts and inside Google Workspace business and enterprise sites at no extra cost. There is no Google Sites add-on, no Chrome extension, no Workspace Marketplace approval, and no BBB API key required. The widget renders inside a sandboxed iframe because Google Sites wraps every embed in its own iframe — BlooTrue's loader detects this iframe-in-iframe case and works correctly. Set a generous embed height in the editor so the widget can auto-resize within the iframe without hitting a scroll cap. Six widget styles (slider, marquee, grid, list, masonry, badge, compact badge) with light and dark themes plus a free custom color picker. SEO note: Google Sites has limited control over schema.org JSON-LD because the parent page is Google's, but BlooTrue still emits Review JSON-LD inside the embed iframe — covers Bing and DuckDuckGo.

Why doesn't BBB have an official embed?

BBB's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than as a merchant self-service product. BBB does not publish a paste-ready embed widget the way Google publishes Place Cards. Third-party widgets are the standard way Google Sites owners surface their BBB reviews on their own pages — BlooTrue is the free option in that category.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

Frequently Asked Questions

Can my A+ BBB rating be the number in the widget header?

No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.

I am not BBB accredited, can I still put my BBB reviews on my site?

Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.

Do BBB complaints show up in the review widget?

No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Is the BlooTrue BBB widget free for Google Sites?

Yes. BlooTrue is completely free for Google Sites. No add-on install, no Chrome extension, unlimited widget views, no credit card. The free plan shows your BBB reviews with BlooTrue branding in the footer.

Does this work on the new Google Sites or only the legacy Classic Sites?

The new Google Sites at sites.google.com — the modern Drive-based version. The legacy Classic Google Sites was deprecated by Google and migrated off years ago. BlooTrue uses the built-in Insert → Embed → Embed code feature, which only exists in the new Google Sites.

Will it work in a Google Workspace business or enterprise site?

Yes. Google Sites is included with every Google Workspace plan (Business Starter through Enterprise) at no extra cost, and the Insert → Embed → Embed code feature is identical to the personal-account version. No Workspace admin approval is required because the embed is pure HTML — there is no Marketplace add-on to whitelist.

Does BBB offer its own embed widget for Google Sites?

No. BBB does not provide an official embed widget for businesses to display their reviews on a website — including Google Sites. BBB's Fusion API is gated and primarily intended for partner apps, not merchant self-embeds. Only third-party widgets like BlooTrue can put BBB reviews into Google Sites — BlooTrue pulls reviews from any public BBB business page and turns them into a paste-ready Google Sites embed.

Why does my BlooTrue embed look wrapped in a frame on Google Sites?

Google Sites wraps every embed in its own sandboxed iframe — that is how the Insert → Embed feature works for every site, not a BlooTrue quirk. BlooTrue's widget loader detects this iframe-in-iframe case and renders correctly inside it. Set a generous height on the canvas so the widget can fill it without scroll, and the widget itself has a transparent background so it blends with any Google Sites theme.

Where exactly do I paste the embed — the URL tab or the Embed code tab?

The Embed code tab. The Insert → Embed dialog has two tabs: By URL (for auto-iframe of a public URL) and Embed code (for raw HTML / script embeds). Paste the BlooTrue snippet into the Embed code tab. The URL tab will not work because it expects a single URL that returns a webpage, not an HTML / script snippet.

Will the embedded reviews help with Google Sites SEO?

Partially, with one honest caveat. BlooTrue auto-injects schema.org Review and AggregateRating JSON-LD inside the embed iframe, which Bing and DuckDuckGo crawlers index normally. Google Sites itself gives site owners limited control over schema.org JSON-LD on the parent page (because the parent HTML is generated by Google), so Google's own crawler may treat the JSON-LD as belonging to the iframe context. The widget still renders rich review content as visible text on the page, contributing to topical relevance.