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Free BBB Review Widgets for Google Sites

Embed BBB reviews on any Google Sites page in 60 seconds — Embed code block, paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on Google Sites · free forever, no plugin needed · installs via the Embed code block · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Google Sites? All review widgets for Google Sites

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to Google Sites

Connect your BBB profile in BlooTrue, pick a style, then paste one embed code into the Embed code block on Google Sites and publish.

  1. 1

    Open your site in new Google Sites.

  2. 2

    Choose Insert → Embed → Embed code.

  3. 3

    Paste the BlooTrue embed code and click Next → Insert.

  4. 4

    Publish the site — the widget renders inside the embed frame.

Google Sites sandboxes embeds in an iframe of fixed size — drag the embed's frame taller if reviews look clipped.

Where the Code Goes on Google Sites

In new Google Sites the embed code is added through Insert, then Embed, then the Embed code tab, and after Next and Insert it becomes a block on the page.

Google Sites runs every embed inside a sandboxed iframe of fixed size, so the block does not grow with the reviews; drag the frame's handles taller if the bottom of the widget is clipped. The frame shows a preview of the rendered widget in the editor. Because the widget lives in that iframe, nothing it adds, including structured data, is part of the host page's DOM.

If the widget does not show on Google Sites

  • If the bottom of the widget is cut off, click the embed block and drag its lower handle to make the frame taller.
  • If the embed shows a scrollbar, the iframe is shorter than the reviews; enlarge the frame instead of expecting it to grow.
  • If visitors see the old version, click Publish again; Google Sites keeps edits unpublished until you do.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Google Sites: Add Google files, videos, website content, & moreBBB: Frequently asked questions about customer reviews

BBB Review Widget for Google Sites — Free, No Plugin

Embed BBB reviews on any Google Sites page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the Embed code block.

Where BBB reviews help most on Google Sites

For a local business the Google Sites site does one job: turn a search into a call or a booking.

The home page is where most visitors land from a map result or from your BBB listing, so the widget goes just below the hero, above the list of services. The contact page is the second spot, beside the phone number and the form, because that is where people hesitate before calling a company they found online. Service pages can carry a compact version. If you serve several towns and keep a page for each, add the widget to each town page too, since those are the pages that answer searches like plumber near me.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on Google Sites — FAQ

Is the BlooTrue BBB review widget free for Google Sites?
Yes. BlooTrue is completely free to embed BBB reviews on Google Sites. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Google Sites?
Open your site in new Google Sites. Choose Insert → Embed → Embed code. Paste the BlooTrue embed code and click Next → Insert. Publish the site — the widget renders inside the embed frame.
Anything specific to Google Sites worth knowing before I embed?
Google Sites sandboxes embeds in an iframe of fixed size — drag the embed's frame taller if reviews look clipped.
Where should I place BBB reviews on Google Sites for the biggest lift?
The homepage banner area and a dedicated Reviews page in the top navigation.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching Google Sites again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Ready to Put BBB Reviews on Your Google Sites Pages?

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Free BBB Review Widget