BBB Review Widget for Google Sites — Free, Fills BBB's Embed Gap
BlooTrue's BBB Review Widget for Google Sites is a free embed that displays your reviews on any new Google Sites page (sites.google.com) via the built-in Insert → Embed → Embed code feature. BBB does not provide an official embed widget for merchants — its Fusion API is gated for partner apps — so only third-party widgets like BlooTrue can put BBB reviews into Google Sites. It works on free personal Google accounts and inside Google Workspace business and enterprise sites at no extra cost. There is no Google Sites add-on, no Chrome extension, no Workspace Marketplace approval, and no BBB API key required. The widget renders inside a sandboxed iframe because Google Sites wraps every embed in its own iframe — BlooTrue's loader detects this iframe-in-iframe case and works correctly. Set a generous embed height in the editor so the widget can auto-resize within the iframe without hitting a scroll cap. Six widget styles (slider, marquee, grid, list, masonry, badge, compact badge) with light and dark themes plus a free custom color picker. SEO note: Google Sites has limited control over schema.org JSON-LD because the parent page is Google's, but BlooTrue still emits Review JSON-LD inside the embed iframe — covers Bing and DuckDuckGo.
How to embed BBB reviews on Google Sites in 60 seconds
- Open your site at sites.google.com and click the page where you want reviews.
- In the right sidebar, click Insert → Embed (the
</>icon). - Switch to the Embed code tab (not URL), paste the BlooTrue BBB embed, then click Next → Insert.
- Drag and resize the embed, set a generous height, then click Publish in the top right.
Why doesn't BBB have an official embed?
BBB's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than as a merchant self-service product. BBB does not publish a paste-ready embed widget the way Trustpilot publishes TrustBox or Google publishes Place Cards. Third-party widgets are the standard way Google Sites owners surface their BBB reviews on their own pages — BlooTrue is the free option in that category.
