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Free BBB Review Widgets for Instapage

Embed BBB reviews on any Instapage page in 60 seconds — HTML widget, paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on Instapage · free forever, no plugin needed · installs via the HTML widget · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Instapage? All review widgets for Instapage

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to Instapage

One embed code, pasted into the HTML widget.

  1. 1

    Open your page in the Instapage builder.

  2. 2

    Add an HTML widget from the widget menu where the reviews should appear.

  3. 3

    Paste the BlooTrue embed code into the widget and save it.

  4. 4

    Update/publish the page — the widget renders on the live page.

Instapage shows custom HTML as a grey placeholder in the builder — use Preview or the published page to see the rendered reviews.

Where the Code Goes on Instapage

On Instapage the embed code goes into an HTML widget, added from the widget menu on the page you are editing. The builder does not run the script on the canvas; it shows a grey placeholder box, so you only see the reviews in Preview or on the published page. You set the box's width and height by dragging its handles, and since Instapage positions elements absolutely, make it roughly as tall as the widget or the reviews may overlap elements below. Each landing page holds its own HTML widget, and A/B variations do not share it.

If the widget does not show on Instapage

  • If the published page shows overlapping content beneath the reviews, enlarge the HTML widget placeholder; Instapage uses the placeholder height for layout.
  • If Preview shows reviews but the live page does not, click Update to push the latest version; edits stay unpublished until then.
  • If one A/B variation lacks the widget, open that variation and add the HTML widget again; variations do not inherit each other's widgets.

BBB Review Widget for Instapage — Free, No Plugin

Embed BBB reviews on any Instapage page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the HTML widget.

Where BBB reviews help most on Instapage

Contractors, clinics and service businesses build Instapage pages for one offer at a time: a free estimate, a seasonal service, a new-customer special. The visitor clicked an ad and is comparing you with the next result. Put the BBB widget right under the headline, before the details of the offer, and again beside the booking or estimate form if the page is long. Reviews from neighbours who already hired you answer the question every local ad raises: is this company real, and do they show up. Keep the page's own testimonial section only if it adds something the widget cannot, such as before-and-after photos of the job.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on Instapage — FAQ

Is the BlooTrue BBB review widget free for Instapage?
Yes. BlooTrue is completely free to embed BBB reviews on Instapage. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Instapage?
Open your page in the Instapage builder. Add an HTML widget from the widget menu where the reviews should appear. Paste the BlooTrue embed code into the widget and save it. Update/publish the page — the widget renders on the live page.
Anything specific to Instapage worth knowing before I embed?
Instapage shows custom HTML as a grey placeholder in the builder — use Preview or the published page to see the rendered reviews.
Where should I place BBB reviews on Instapage for the biggest lift?
Post-click landing pages: under the headline for first-glance trust, and above the form for conversion-moment proof.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching Instapage again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Ready to Put BBB Reviews on Your Instapage Pages?

Free forever. No plugin. 100+ widget styles. Set up in 60 seconds.

Free BBB Review Widget