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Free BBB Review Widgets for Ecwid

Embed BBB reviews on any Ecwid page in 60 seconds — custom code section, paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on Ecwid · free forever, no plugin needed · installs via the custom code section · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Ecwid? All review widgets for Ecwid

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to Ecwid

Connect your BBB profile in BlooTrue, pick a style, then paste one embed code into the custom code section on Ecwid and publish.

  1. 1

    Open your Ecwid Instant Site editor.

  2. 2

    Add a section and choose Custom code (or edit an existing section's code slot).

  3. 3

    Paste the BlooTrue embed code.

  4. 4

    Publish — the widget renders on the live Instant Site.

Inside another platform (Ecwid-in-WordPress etc.), paste the code into the host page instead of the Ecwid store widget.

Where the Code Goes on Ecwid

On Ecwid's Instant Site the embed goes into a section of the Custom code type, added from the section list, or into the code slot of an existing section.

The section is a full-width row that takes its height from the widget once published; the editor preview may show it collapsed until then. Place it right above the store section so shoppers see reviews before the product grid. If your Ecwid store is embedded in WordPress or Wix, Instant Site sections never appear there, so paste the code into the host page beside the store widget instead.

If the widget does not show on Ecwid

  • Widget missing on your WordPress or Wix store page: the Instant Site is not what visitors see there. Paste the code into the host page.
  • If the Custom code section stays collapsed in the editor, publish and check the live Instant Site; the section expands to the widget height.
  • Code pasted into a regular text section of the Instant Site shows as characters, not reviews. Move it into a Custom code section and publish again.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Ecwid: Adding custom code to Instant SiteBBB: Frequently asked questions about customer reviews

BBB Review Widget for Ecwid — Free, No Plugin

Embed BBB reviews on any Ecwid page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the custom code section.

Where BBB reviews help most on Ecwid

Local businesses that sell through Ecwid are usually a shop with a counter as well as a website: a bakery, a bike shop, a florist.

Customers who reviewed you on BBB mostly reviewed the visit, the service and the staff, not a single product, so the widget belongs on store-wide pages rather than product pages: the home page under the banner, the About page, and the page that explains delivery or local pickup. That last one matters most, because it is where a nearby buyer decides whether to trust you with an order. If a product review app already shows per-item stars, keep BBB reviews off those pages so the two never get mixed up.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on Ecwid — FAQ

Is the BlooTrue BBB review widget free for Ecwid?
Yes. BlooTrue is completely free to embed BBB reviews on Ecwid. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Ecwid?
Open your Ecwid Instant Site editor. Add a section and choose Custom code (or edit an existing section's code slot). Paste the BlooTrue embed code. Publish — the widget renders on the live Instant Site.
Anything specific to Ecwid worth knowing before I embed?
Inside another platform (Ecwid-in-WordPress etc.), paste the code into the host page instead of the Ecwid store widget.
Where should I place BBB reviews on Ecwid for the biggest lift?
The Instant Site's About section, directly above the store section.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching Ecwid again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Ready to Put BBB Reviews on Your Ecwid Pages?

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Free BBB Review Widget