no code neededunlimited viewsfree forever

Free BBB Review Widgets for Ecwid

Embed BBB reviews on any Ecwid store in 60 seconds — works on standalone Instant Sites via the Code element, or on host pages (Wix, WordPress, Squarespace) when Ecwid is embedded. BBB has no official embed; BlooTrue is the only free path.

Key facts: 60-second install on Ecwid · fills BBB's missing embed gap · works on every Ecwid plan · standalone + embedded Ecwid supported · no BBB API key required · schema.org markup included

Last updated July 13, 2026

SEO + AI schema · paid plans

Get golden stars in Google search results

On paid plans, every BlooTrue widget injects schema.org Review + AggregateRating JSON-LD straight into your page — so Google and AI answer engines can read your ratings and reviews as structured data, and your pages become eligible for star-rating rich snippets. (Google treats a business's own reviews on its own site as "self-serving" and doesn't guarantee stars for them — product/service reviews are the most reliably eligible; either way your reviews become machine-readable for search and AI.)

google.com/search?q=your+business

Your Businesshttps://yourbusiness.com › reviews

Your Business — Trusted by 500+ Happy Customers

See what 127 verified customers are saying — read real Google reviews, ratings, and detailed feedback about our services, pricing, and team.

4.9

(127)

This is what your customers see when they Google you — powered by BlooTrue's JSON-LD.

Zero config — it just works
The moment you embed a BlooTrue widget, JSON-LD markup is injected automatically. No extra tags, no developer time.
Google Rich Results valid
Every field follows Google's current structured-data guidelines — LocalBusiness, AggregateRating, and Review — so it passes the Rich Results Test out of the box.
Standalone schema endpoint Paid plans
For star ratings to appear under your parent page's blue link in Google, search engines need the schema on the parent page itself — iframe-embedded schema is not propagated to the host page. Paid plans expose a JSON-LD endpoint per widget that you drop into your<head>for SERP rich snippets on product, landing, or legacy pages. Schema markup is a paid feature: free-plan widgets display your reviews but don't emit JSON-LD, so free pages aren't eligible for rich snippets.

What gets injected automaticallylive

<script type="application/ld+json">
{
  "@type": "LocalBusiness",
  "name": "Your Business",
  "aggregateRating": {
    "ratingValue": "4.9",
    "reviewCount": "127"
  }
}
</script>

Star-snippet visibility is ultimately decided by Google — valid schema is a prerequisite, not a guarantee. BlooTrue ships the markup; Google decides which queries get stars. For SERP rich snippets to appear under your parent page's link, the schema must be served on the parent page itself — that's what the standalone JSON-LD endpoint (paid plans) is for. Schema markup is a paid feature, so free-plan widgets display your reviews but don't emit JSON-LD. Independent studies find pages with valid review schema see materially higher click-through rates than plain listings.

Install guides

Same BBB widget, platform-specific install guide. Pick where your store lives.

WordPress

Gutenberg block, Classic Editor, or sidebar widget. No plugin.

View install guide

Shopify

Drop into any theme section or product page. Works on all plans.

View install guide

BigCommerce

Paste into a Web Page's HTML view or Page Builder HTML widget.

View install guide

Joomla

Drop into a Custom HTML module. Works with Joomla 3, 4, and 5.

View install guide

Drupal

Custom Block (Full HTML format) or Layout Builder. Works on Drupal 7–11.

View install guide

GoDaddy

Drag the HTML section into your GoDaddy Website Builder page.

View install guide

Google Sites

Insert → Embed → Embed code on the new Google Sites.

View install guide

Weebly

Drag the Embed Code element onto the page in Weebly's editor.

View install guide

Webnode

Drag the HTML widget into your Webnode page editor.

View install guide

Jimdo

Add a Widget/HTML element. Works on Jimdo Creator and Jimdo Dolphin.

View install guide

Duda

Drag the HTML widget from the sidebar in the Duda editor.

View install guide

Blogger

Layout HTML/JavaScript gadget or paste in a Post's HTML view.

View install guide

Notion

Embed via /embed → wrap the HTML in a CodePen / JSBin URL.

View install guide

Canva

Use Canva Sites' Embed app — paste the HTML snippet.

View install guide

OpenCart

Information page Source view, or HTML Content module via Layouts.

View install guide

PrestaShop

Built-in HTML Block module — works on PrestaShop 1.7 and 8.x.

View install guide

Big Cartel

Custom Page HTML view, or theme code injection on Diamond plan.

View install guide

Lightspeed

Lightspeed eCom Custom Code, or paste in a Page Source view.

View install guide

Jumpseller

Custom Page HTML view, or paste into theme.liquid in the theme editor.

View install guide

iFrame

Generic iframe wrapper — for locked-down CMSes that strip <script> tags.

View install guide

Wix

Wix Editor HTML Embed element. 60-second install, free plan supported.

View install guide

Squarespace

Code Block, 60 seconds. Works on Personal and Business plans.

View install guide

Webflow

Embed element inside any section. CMS collection compatible.

View install guide

Framer

Code Override or HTML embed. Plays nicely with Framer Motion.

View install guide

WooCommerce

Custom HTML block on any shop, product, or landing page. No plugin.

View install guide

Elementor

Drag the HTML widget into any section — works on free Elementor.

View install guide

Divi

Add a Code module anywhere in the Divi Builder — front or back end.

View install guide

Square Online

Add an Embed code section in the Square Online site editor.

View install guide

Magento

CMS block or page via the Magento / Adobe Commerce admin.

View install guide

Wix Studio

Embed element in the Wix Studio editor — agency and client sites.

View install guide

Hostinger

Embed code element in Hostinger Website Builder. AI sites too.

View install guide

Carrd

Embed element on any Carrd one-pager — needs Pro Standard.

View install guide

GoHighLevel

Custom JS/HTML element in the funnel or website builder.

View install guide

ClickFunnels

Custom JS/HTML element on any page or funnel step.

View install guide

Showit

Embed Code widget on the design canvas — desktop and mobile.

View install guide

Kajabi

Custom Code block in any page or landing page section.

View install guide

HubSpot

Embed / HTML module in the page editor — CMS free tier included.

View install guide

Systeme.io

Drag a Raw HTML element into any funnel or site page. Works on the free plan.

View install guide

Leadpages

Drag the HTML widget onto your landing page and paste. No code needed.

View install guide

Unbounce

Custom HTML element in Classic, Custom Code block in Smart Builder.

View install guide

Kartra

Add a Custom Code (HTML) component in the Kartra page builder.

View install guide

Instapage

Add an HTML widget in the Instapage builder and paste the embed.

View install guide

Teachable

Add a Custom HTML block in the Teachable page editor.

View install guide

Thinkific

Text & Media section → code view → paste. Renders on the live page.

View install guide

Podia

Add a custom code / embed section in the Podia site editor.

View install guide

Bubble

Drag an HTML element onto any page in the Bubble editor.

View install guide

Tilda

Add the T123 HTML code block and paste. Renders on the published page.

View install guide

Strikingly

App Store & HTML section → HTML app → paste (Pro plan and up).

View install guide

Odoo

Drag the Embed Code building block into any Odoo website page.

View install guide

Durable

Add a Custom Code block in the Durable editor and paste.

View install guide

10Web

Elementor HTML widget — 10Web runs on WordPress + Elementor.

View install guide

SITE123

Custom Code page type (or Settings → Plugins custom code).

View install guide

IONOS

Content → Elements → HTML Module (not on every plan).

View install guide

Zoho Sites

Drag the Code Snippet element onto any page and paste.

View install guide

Softr

Blocks → Static → Custom code (Basic plan and above).

View install guide

Looking for a different review source? See all BBB widgets

Setting this up on a different platform? See all BBB review widgets

Or choose by layout

Grid Carousel List Masonry Marquee Badge Compare all layouts

Why Use BlooTrue for BBB on Ecwid?

The only free way to put BBB reviews on your Ecwid (by Lightspeed) store — BBB itself doesn't offer an embed.

Fills BBB's Missing Embed

BBB doesn't publish an official embed widget for merchants. BlooTrue is the free, paste-and-go alternative — pulls reviews from your public BBB business profile automatically.

Dual-Mode Install

Standalone Ecwid Instant Site? Use the storefront editor's Code element. Ecwid embedded inside Wix / WordPress / Squarespace? Paste on the host page instead.

Works on Every Ecwid Plan

Ecwid by Lightspeed Free, Venture, Business, Unlimited — all supported. The widget is pure HTML; no plan tier required.

No BBB API Key Required

Works with any public BBB business profile. No BBB Fusion application, no API quotas, no business-level claim required.

What makes a BBB widget different from a Google review widget?

BBB customer reviews are a native 1–5 star system. Knowing how they differ from BBB's A+-to-F letter rating, how profile setup works, and how reviews are moderated avoids surprises after you embed.

BBB customer reviews vs the A+-to-F “BBB rating”

BBB has two separate signals, and this widget shows only one of them. The first is the 1–5 star customer reviews — written by your customers about their experience — with an overall customer-review average; that's what BlooTrue displays. The second is the A+-to-F letter “BBB rating”, which is BBB's own grade for how a business interacts with BBB (complaint history, transparency, time in business, accreditation status) — the widget does not show this letter rating or the accreditation seal. BlooTrue renders each customer review exactly as stars: a 5-star review shows 5 stars, a 3-star review shows 3, and the header shows your real BBB customer-review average and count. The header rating always comes from BBB's own published customer-review aggregate, never from averaging the individual cards on screen.

Where the reviews come from and how often they refresh

BlooTrue fetches the publicly-visible customer reviews from your BBB business profile on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls BBB directly, so visitor traffic to your page doesn't depend on BBB being reachable, and the widget loads instantly from cache. Only reviews that are public on your profile are included. Each review keeps its reviewer name, star rating, and text, and links back to your BBB business profile.

Accreditation, profile setup, and what shows up in the widget

You do not need to be a BBB Accredited Business to use this widget — it works with any public BBB business profile, accredited or not. Reviews only appear if your profile is public and has customer reviews. If your profile is brand new or has zero reviews, there's nothing for the widget to import yet — it will populate as soon as your first public customer review lands. Once your profile has reviews, the widget shows whatever is public: no more, no less. If a review disappears from your widget after a sync, it almost always means the customer deleted it or BBB removed it — the widget simply follows your profile's public state.

Moderation, review guidelines, and attribution

BBB moderates customer reviews under its review guidelines and removes spam, fraudulent submissions, and content that violates its policies. Because BlooTrue reads only your profile's public reviews, the widget automatically reflects those removals on the next sync — you never display content BBB has already taken down. Every card keeps the BBB mark and the reviewer's name, and clicking a review links back to your BBB business profile, so attribution stays intact. BlooTrue never fabricates a rating: an empty star-only review (a star rating with no written text) is still shown as a real review, and the header number is always BBB's own customer-review aggregate.

BBB tips for Ecwid

Ecwid's storefront customization area accepts the BBB widget snippet — embed it in the footer or About page.
The BBB widget works alongside Ecwid's built-in product reviews without competing for visual attention.
For Ecwid stores embedded inside another site (WordPress, Wix, etc.), the BBB widget can live on the parent site instead of inside Ecwid.

Want more on BBB itself? See the BBB widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue BBB on Ecwid?

Less than a minute. Works for both standalone Instant Sites and embedded-Ecwid setups.

Open the Ecwid Storefront Editor

In your Ecwid (Ecwid by Lightspeed) control panel, open Sales Channels → Storefront, then click Edit Site to launch the storefront editor.

This is the path for a standalone Ecwid Instant Site. If your Ecwid store is embedded inside another host site, skip to step 4.

Add a Code Element

On the page where you want BBB reviews to appear, click + Add Element, scroll to the Code element, and drop it into the layout.

Paste in the HTML Field

Click the placed Code element, paste the BlooTrue embed code into the HTML field, and click outside the field to save.

Click Publish. Your BBB reviews are now live on the standalone Ecwid Instant Site.

Reviews auto-sync from BBB every 24 hours.

Embedded Ecwid: Paste on the Host Page Instead

Most Ecwid merchants run embedded mode — Ecwid is the shopping cart component inside a Wix, WordPress, Squarespace, or plain HTML host site. Paste the BlooTrue embed on the host page's HTML widget instead, alongside the Ecwid storefront component.

Wix: drop a Custom Code or HTML iframe element next to the Ecwid Store component, paste, save, publish.
WordPress: use a Custom HTML block on the page that holds the Ecwid embed, paste, update.
Squarespace: add a Code Block to the page next to the Ecwid embed, paste, save.
Plain HTML site: paste the embed in the page's HTML directly.

The host page is the URL Google indexes, so SEO rich snippets attach to your real domain.

How BlooTrue Compares to Other BBB-on-Ecwid Options

BBB doesn't offer an embed. Here's how BlooTrue compares.

Option	BlooTrue	BBB official	Generic widget apps
Free BBB embed available		—	Higher tier
No widget view caps		—	—
No BBB API key needed		—	Sometimes
Ecwid-specific install path		—	—
Works on standalone + embedded Ecwid		—	Generic
SEO rich snippets (JSON-LD)		—	Paid tier
Pricing for full features	$7/mo	N/A	$15+/mo

Frequently Asked Questions

Is the BlooTrue BBB widget free for Ecwid?▼

Yes. BlooTrue is completely free for Ecwid (by Lightspeed). No app marketplace install, no recurring app fee, unlimited widget views, no sign-up required to preview. Works on every Ecwid plan, including the free tier.

Does BBB offer its own embed widget for Ecwid?▼

No. BBB does not provide an official embed widget for businesses to display their reviews on a storefront. BBB's Fusion API is gated and primarily intended for partner apps, not merchant self-embeds. BlooTrue fills that gap.

Do I need a BBB API key or BBB Fusion access?▼

No. BlooTrue works with any public BBB business profile — no BBB API key, no BBB Fusion application, no business-level claim required. Just paste your bbb.org/./profile/your-business-slug URL into the configurator.

My Ecwid store is embedded in Wix (or WordPress / Squarespace) — where do I paste the embed code?▼

Paste it on the host site, not inside Ecwid. Ecwid's storefront iframe is sandboxed and your reviews look better placed alongside your Ecwid store on the host page. In Wix, drop a Custom Code element. In WordPress, use a Custom HTML block. In Squarespace, use a Code Block.

Standalone Ecwid Instant Site vs embedded Ecwid — which path applies to me?▼

If your store URL is on an Ecwid-hosted domain (mystore.company.site or a custom domain pointed at Ecwid Instant Site), use the storefront editor's Code element flow. If your Ecwid store is embedded inside another host site, paste the BlooTrue embed on the host page instead.

Does this work with Ecwid by Lightspeed (the rebranded version)?▼

Yes. Ecwid was acquired by Lightspeed in 2021 and the product is now officially "Ecwid by Lightspeed", but the dashboard still says Ecwid in most places and the install paths are unchanged.

Will the widget slow down my Ecwid store?▼

No. The widget loads asynchronously after page content, so it never blocks rendering. The script is under 20KB and reviews are served from a CDN cache. Typical impact on Largest Contentful Paint is under 50ms.