BBB Review Widget for GoDaddy — Free, Fills BBB's Embed Gap
BlooTrue's BBB Review Widget for GoDaddy is a free, no-app embed that displays your BBB reviews on any GoDaddy Website Builder site. BBB does not provide an official embed widget for merchants — its Fusion API is gated for partner apps. BlooTrue fills that gap by pulling reviews from any public BBB business page and turning them into a paste-ready GoDaddy embed. It works on every modern GoDaddy plan — Basic, Premium, Commerce, and Commerce Plus — because the install happens through the built-in HTML section that ships with GoDaddy Website Builder (the all-in- one DIY editor sometimes referred to internally as GoCentral, distinct from the legacy Website Builder 7 stack). No GoDaddy Online Marketplace install, no per-month fee, no BBB API key required. The pure HTML embed slots into the Custom Code field of an HTML section and works alongside GoDaddy's built-in design system, so theme colors and fonts carry through naturally. SEO rich snippets — schema.org Review + AggregateRating JSON-LD — are injected automatically.
How to embed BBB reviews on GoDaddy in 60 seconds
- Paste your BBB business profile URL (bbb.org/./profile/your-business-slug) into the configurator above.
- Pick a widget style and customize colors, theme, and layout.
- Click Copy Code to get the one-line HTML embed.
- Open your GoDaddy Website Builder editor and go to the page where you want reviews.
- Click Add Section (or the + between sections) and choose HTML.
- Click the new HTML section, paste the embed code into the Custom Code field, click Done, then click Publish.
Why doesn't BBB have an official embed?
BBB's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than as a merchant self-service product. BBB does not publish a paste-ready embed widget the way Trustpilot publishes TrustBox or Google publishes Place Cards. Third- party widgets dropped into GoDaddy's HTML section are the standard way GoDaddy sites surface their BBB reviews on their own page — BlooTrue is the free option in that category.
