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Free BBB Review Widgets for Showit

Embed BBB reviews anywhere on your Showit canvas in 60 seconds — drag an Embed Code widget, paste, Publish. BBB has no official embed and Showit has no plugin store; BlooTrue is the only free path.

Key facts: 60-second install on Showit · fills BBB's missing embed gap · drag-anywhere Embed Code widget placement · desktop + mobile canvas both supported · no BBB API key required · built for photographers, salons & studios

Last updated September 16, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Star ratings in search results, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Google reviews as structured data. The free plan shows the reviews without the schema. See how the schema works

Install guides

Same BBB widget, platform-specific install guide. Pick where your site lives.

Looking for a different review source? See all BBB widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Showit? All review widgets for Showit

Why Use BlooTrue for BBB on Showit?

The only free way to put BBB reviews on a Showit design — BBB has no embed, and Showit has no plugin store.

Fills BBB's Missing Embed

BBB doesn't publish an official embed widget for merchants. BlooTrue is the free, paste-and-go alternative — it pulls reviews from your public BBB business profile automatically.

Made for Local Service Brands

Photographers, salons, studios, and planners — the Showit crowd — are exactly the categories where BBB reviews carry the most weight with North American customers.

Drag-Anywhere Placement

Showit's Embed Code widget goes wherever your design needs it, on both the desktop and mobile canvases. Pixel-level control, no layout grid fighting you.

No BBB API Key Required

Works with any public BBB business profile. No BBB Fusion application, no API quotas, no business-level claim required.

What makes a BBB widget different from a Google review widget?

BBB customer reviews are a native 1–5 star system. Knowing how they differ from BBB's A+-to-F letter rating, how profile setup works, and how reviews are moderated avoids surprises after you embed.

BBB customer reviews vs the A+-to-F “BBB rating”

BBB has two separate signals, and this widget shows only one of them. The first is the 1–5 star customer reviews — written by your customers about their experience — with an overall customer-review average; that's what BlooTrue displays. The second is the A+-to-F letter “BBB rating”, which is BBB's own grade for how a business interacts with BBB (complaint history, transparency, time in business, accreditation status) — the widget does not show this letter rating or the accreditation seal. BlooTrue renders each customer review exactly as stars: a 5-star review shows 5 stars, a 3-star review shows 3, and the header shows your real BBB customer-review average and count. The header rating always comes from BBB's own published customer-review aggregate, never from averaging the individual cards on screen.

Where the reviews come from and how often they refresh

BlooTrue fetches the publicly-visible customer reviews from your BBB business profile on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls BBB directly, so visitor traffic to your page doesn't depend on BBB being reachable, and the widget loads instantly from cache. Only reviews that are public on your profile are included. Each review keeps its reviewer name, star rating, and text, and links back to your BBB business profile.

Accreditation, profile setup, and what shows up in the widget

You do not need to be a BBB Accredited Business to use this widget — it works with any public BBB business profile, accredited or not. Reviews only appear if your profile is public and has customer reviews. If your profile is brand new or has zero reviews, there's nothing for the widget to import yet — it will populate as soon as your first public customer review lands. Once your profile has reviews, the widget shows whatever is public: no more, no less. If a review disappears from your widget after a sync, it almost always means the customer deleted it or BBB removed it — the widget simply follows your profile's public state.

Moderation, review guidelines, and attribution

BBB moderates customer reviews under its review guidelines and removes spam, fraudulent submissions, and content that violates its policies. Because BlooTrue reads only your profile's public reviews, the widget automatically reflects those removals on the next sync — you never display content BBB has already taken down. Every card keeps the BBB mark and the reviewer's name, and clicking a review links back to your BBB business profile, so attribution stays intact. BlooTrue never fabricates a rating: an empty star-only review (a star rating with no written text) is still shown as a real review, and the header number is always BBB's own customer-review aggregate.

BBB tips for Showit

Showit's in-app preview does not run third-party scripts — publish the site to see the BBB widget render.
Showit canvases are designed per device: place the Embed Code widget on both the desktop AND mobile canvas views.
Photographers: a BBB widget near your booking inquiry form shows real client proof exactly where couples decide to reach out.

Want more on BBB itself? See the BBB widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue BBB on Showit?

Takes less than a minute. One Embed Code widget, placed on both canvases, then Publish.

Add an Embed Code Widget to the Canvas

Open your page in the Showit design app and add an Embed Code widget. Drag it anywhere on the desktop canvas — beside your inquiry form, under the hero, on the services page.

The Embed Code widget is built into every Showit plan.

Paste the BBB Embed Code into the Widget Settings

With the Embed Code widget selected, open its settings panel and paste the BlooTrue BBB embed code you copied above. The widget shows as a placeholder box in the design app — that's expected (see step 4).

Place It on the Mobile Canvas Too

Showit designs desktop and mobile canvases separately. Switch to the mobile view and position the Embed Code widget there as well so phone visitors see your BBB reviews.

Same embed code on both — the widget adapts to each canvas width.

Publish — and Check the Live Site, Not the Preview

Click Publish. Showit's in-app preview does not run third-party scripts, so the widget will not render there. Open the live published URL — your BBB reviews appear on it.

Reviews auto-sync from BBB every 24 hours.

How BlooTrue Compares to Other BBB-on-Showit Options

BBB has no embed. Showit has no plugin store. Here are the only paths.

Option	BlooTrue	BBB official	Static screenshots
Free BBB embed available		—	Images only
Auto-sync new BBB reviews		—	—
No BBB API key needed		—
Desktop + mobile canvas placement		—
No design-app rework when reviews change		—	—
Clickable, accessible review text		—	—
SEO rich snippets (JSON-LD)		—	—
Pricing for full features	$9/mo	N/A	Your time

BBB Review Widget for Showit — Free, the Only Free Path

BlooTrue's BBB Review Widget for Showit is a free, no-code embed that displays your BBB reviews anywhere on a Showit canvas. There's a double gap to bridge: BBB does not publish an official embed widget for merchants (its Fusion API is gated for partner apps like Apple Maps and Trivago), and Showit has no plugin marketplace at all — so there's no app route either. BlooTrue fills both gaps through Showit's built-in Embed Code widget: drag it onto the desktop canvas, paste the snippet into the widget settings, place it again on the separate mobile canvas, and Publish. Note the Showit quirk: the in-app preview does not run third-party scripts, so the widget renders on the live published site only. Showit's user base — photographers, salons, studios, wedding planners — is exactly the local-service crowd where BBB reviews carry the most weight in North America. 100+ widget styles, light and dark themes, free custom color picker. On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page, which makes it eligible for star ratings in Google search results where the embed runs inline rather than inside an iframe.

Why doesn't BBB have an official embed?

BBB's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than a merchant self-service product. BBB does not publish a paste-ready embed widget the way Google publishes Place Cards. For Showit sites the gap is even wider — Showit has no plugin marketplace, so there is no app to install in the first place. Third-party widgets like BlooTrue are the canonical way to surface BBB reviews on a Showit site.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

Frequently Asked Questions

Can my A+ BBB rating be the number in the widget header?

No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.

I am not BBB accredited, can I still put my BBB reviews on my site?

Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.

Do BBB complaints show up in the review widget?

No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Is the BlooTrue BBB widget free for Showit?

Yes. BlooTrue is completely free for Showit. No plugin, no recurring fee, unlimited widget views, works on every Showit plan. The free plan shows your BBB reviews with BlooTrue branding in the footer.

Does BBB offer its own embed widget for Showit?

No. BBB does not provide an official embed widget for businesses to display their reviews on a website — BBB's Fusion API is gated for partner apps, not merchant self-embeds. Showit also has no plugin marketplace, so there's no app route either. BlooTrue fills the gap with a free embed pasted into Showit's built-in Embed Code widget.

Do I need a BBB API key or BBB Fusion access?

No. BlooTrue works with any public BBB business profile — no BBB API key, no BBB Fusion application, no business-level claim required. Just paste your bbb.org/./profile/your-business-slug URL into the BlooTrue builder.

Why don't my BBB reviews show in the Showit preview?

Showit's in-app preview doesn't execute third-party scripts — by design. The Embed Code widget shows as a placeholder box inside the design app and preview. Publish your site and open the live URL: the BBB reviews render there. This applies to every script-based embed on Showit, not just BlooTrue.

Do I place the BBB widget twice for desktop and mobile?

Yes. Showit designs the desktop and mobile canvases independently. Add the Embed Code widget on the desktop canvas, then switch to the mobile view and position it there too. Same embed code in both — the widget sizes itself to each canvas automatically.

Which Showit businesses benefit most from a BBB widget?

Local service businesses — exactly the crowd that runs on Showit: photographers, salons, beauty studios, wedding planners, and boutique fitness. BBB carries serious weight for these categories in North America, and surfacing your real BBB reviews next to your inquiry form keeps prospects from leaving your site to check you on BBB.

Will the widget slow down my Showit site?

No. The widget loads asynchronously after your page content. The script is under 20KB and reviews are served from a CDN cache. Typical impact on Largest Contentful Paint is under 50ms — well within Core Web Vitals thresholds, even on image-heavy portfolio pages.