BBB Review Widget for WordPress — Free, No Plugin Needed
BlooTrue's BBB Review Widget for WordPress is a free, plugin-free embed that displays your BBB reviews on any WordPress site. It works with both Gutenberg (block editor) and the Classic Editor, requires no coding, and works with any public BBB business profile — no BBB Accreditation required. 300 free views/mo, unlimited on paid plans. Six widget styles (slider, marquee, grid, list, masonry, badge, compact badge) with light and dark themes plus a free custom color picker. SEO rich snippets — schema.org Review + AggregateRating JSON-LD — are injected automatically, making your WordPress pages eligible for star ratings in Google search results.
How to embed BBB reviews on WordPress in 60 seconds
- Paste your BBB business profile URL into the configurator above.
- Pick a widget style and customize colors, theme, and layout.
- Click Copy Code to get the one-line HTML embed.
- In WordPress Gutenberg, add a Custom HTML block and paste. In Classic Editor, switch to the Text tab and paste.
- Publish — your BBB reviews are live.
Does BlooTrue work on WordPress.com?
Self-hosted WordPress (wordpress.org, the 95% case) supports the widget fully. On WordPress.com, the Business tier or higher supports custom HTML and works. The free WordPress.com plan strips script tags for security, so the widget will not render there.
