no code neededunlimited viewsfree forever

Free BBB Review Widgets for WordPress

Embed BBB reviews on any WordPress site in 60 seconds — works with Gutenberg and Classic Editor. No plugin required.

Key facts: 60-second install on WordPress · free forever · works with any public BBB business profile · no plugin required — Gutenberg or Classic Editor · schema.org markup included

Last updated July 13, 2026

SEO + AI schema · paid plans

Get golden stars in Google search results

On paid plans, every BlooTrue widget injects schema.org Review + AggregateRating JSON-LD straight into your page — so Google and AI answer engines can read your ratings and reviews as structured data, and your pages become eligible for star-rating rich snippets. (Google treats a business's own reviews on its own site as "self-serving" and doesn't guarantee stars for them — product/service reviews are the most reliably eligible; either way your reviews become machine-readable for search and AI.)

google.com/search?q=your+business

Your Businesshttps://yourbusiness.com › reviews

Your Business — Trusted by 500+ Happy Customers

See what 127 verified customers are saying — read real BBB reviews, ratings, and detailed feedback about our services, pricing, and team.

4.9

(127)

This is what your customers see when they Google you — powered by BlooTrue's JSON-LD.

Zero config — it just works
The moment you embed a BlooTrue widget, JSON-LD markup is injected automatically. No extra tags, no developer time.
Google Rich Results valid
Every field follows Google's current structured-data guidelines — LocalBusiness, AggregateRating, and Review — so it passes the Rich Results Test out of the box.
Standalone schema endpoint Paid plans
For star ratings to appear under your parent page's blue link in Google, search engines need the schema on the parent page itself — iframe-embedded schema is not propagated to the host page. Paid plans expose a JSON-LD endpoint per widget that you drop into your<head>for SERP rich snippets on product, landing, or legacy pages. Schema markup is a paid feature: free-plan widgets display your reviews but don't emit JSON-LD, so free pages aren't eligible for rich snippets.

What gets injected automaticallylive

<script type="application/ld+json">
{
  "@type": "LocalBusiness",
  "name": "Your Business",
  "aggregateRating": {
    "ratingValue": "4.9",
    "reviewCount": "127"
  }
}
</script>

Star-snippet visibility is ultimately decided by Google — valid schema is a prerequisite, not a guarantee. BlooTrue ships the markup; Google decides which queries get stars. For SERP rich snippets to appear under your parent page's link, the schema must be served on the parent page itself — that's what the standalone JSON-LD endpoint (paid plans) is for. Schema markup is a paid feature, so free-plan widgets display your reviews but don't emit JSON-LD. Independent studies find pages with valid review schema see materially higher click-through rates than plain listings.

Install guides

Same BBB widget, platform-specific install guide. Pick where your site lives.

Shopify

Drop into any theme section or product page. Works on all plans.

View install guide

BigCommerce

Paste into a Web Page's HTML view or Page Builder HTML widget.

View install guide

Joomla

Drop into a Custom HTML module. Works with Joomla 3, 4, and 5.

View install guide

Drupal

Custom Block (Full HTML format) or Layout Builder. Works on Drupal 7–11.

View install guide

GoDaddy

Drag the HTML section into your GoDaddy Website Builder page.

View install guide

Google Sites

Insert → Embed → Embed code on the new Google Sites.

View install guide

Weebly

Drag the Embed Code element onto the page in Weebly's editor.

View install guide

Webnode

Drag the HTML widget into your Webnode page editor.

View install guide

Jimdo

Add a Widget/HTML element. Works on Jimdo Creator and Jimdo Dolphin.

View install guide

Duda

Drag the HTML widget from the sidebar in the Duda editor.

View install guide

Blogger

Layout HTML/JavaScript gadget or paste in a Post's HTML view.

View install guide

Notion

Embed via /embed → wrap the HTML in a CodePen / JSBin URL.

View install guide

Canva

Use Canva Sites' Embed app — paste the HTML snippet.

View install guide

OpenCart

Information page Source view, or HTML Content module via Layouts.

View install guide

PrestaShop

Built-in HTML Block module — works on PrestaShop 1.7 and 8.x.

View install guide

Ecwid

Storefront editor Code element, or paste on the host page (Wix/WP).

View install guide

Big Cartel

Custom Page HTML view, or theme code injection on Diamond plan.

View install guide

Lightspeed

Lightspeed eCom Custom Code, or paste in a Page Source view.

View install guide

Jumpseller

Custom Page HTML view, or paste into theme.liquid in the theme editor.

View install guide

iFrame

Generic iframe wrapper — for locked-down CMSes that strip <script> tags.

View install guide

Wix

Wix Editor HTML Embed element. 60-second install, free plan supported.

View install guide

Squarespace

Code Block, 60 seconds. Works on Personal and Business plans.

View install guide

Webflow

Embed element inside any section. CMS collection compatible.

View install guide

Framer

Code Override or HTML embed. Plays nicely with Framer Motion.

View install guide

WooCommerce

Custom HTML block on any shop, product, or landing page. No plugin.

View install guide

Elementor

Drag the HTML widget into any section — works on free Elementor.

View install guide

Divi

Add a Code module anywhere in the Divi Builder — front or back end.

View install guide

Square Online

Add an Embed code section in the Square Online site editor.

View install guide

Magento

CMS block or page via the Magento / Adobe Commerce admin.

View install guide

Wix Studio

Embed element in the Wix Studio editor — agency and client sites.

View install guide

Hostinger

Embed code element in Hostinger Website Builder. AI sites too.

View install guide

Carrd

Embed element on any Carrd one-pager — needs Pro Standard.

View install guide

GoHighLevel

Custom JS/HTML element in the funnel or website builder.

View install guide

ClickFunnels

Custom JS/HTML element on any page or funnel step.

View install guide

Showit

Embed Code widget on the design canvas — desktop and mobile.

View install guide

Kajabi

Custom Code block in any page or landing page section.

View install guide

HubSpot

Embed / HTML module in the page editor — CMS free tier included.

View install guide

Systeme.io

Drag a Raw HTML element into any funnel or site page. Works on the free plan.

View install guide

Leadpages

Drag the HTML widget onto your landing page and paste. No code needed.

View install guide

Unbounce

Custom HTML element in Classic, Custom Code block in Smart Builder.

View install guide

Kartra

Add a Custom Code (HTML) component in the Kartra page builder.

View install guide

Instapage

Add an HTML widget in the Instapage builder and paste the embed.

View install guide

Teachable

Add a Custom HTML block in the Teachable page editor.

View install guide

Thinkific

Text & Media section → code view → paste. Renders on the live page.

View install guide

Podia

Add a custom code / embed section in the Podia site editor.

View install guide

Bubble

Drag an HTML element onto any page in the Bubble editor.

View install guide

Tilda

Add the T123 HTML code block and paste. Renders on the published page.

View install guide

Strikingly

App Store & HTML section → HTML app → paste (Pro plan and up).

View install guide

Odoo

Drag the Embed Code building block into any Odoo website page.

View install guide

Durable

Add a Custom Code block in the Durable editor and paste.

View install guide

10Web

Elementor HTML widget — 10Web runs on WordPress + Elementor.

View install guide

SITE123

Custom Code page type (or Settings → Plugins custom code).

View install guide

IONOS

Content → Elements → HTML Module (not on every plan).

View install guide

Zoho Sites

Drag the Code Snippet element onto any page and paste.

View install guide

Softr

Blocks → Static → Custom code (Basic plan and above).

View install guide

Looking for a different review source? See all BBB widgets

Setting this up on a different platform? See all BBB review widgets

Or choose by layout

Grid Carousel List Masonry Marquee Badge Compare all layouts

Why Use BlooTrue for BBB on WordPress?

The easiest way to display BBB reviews — no plugin, no coding, no view caps, no BBB Accreditation.

Any Public BBB Profile Supported

no BBB Accreditation required. Embed BBB reviews from any public BBB business profile on your WordPress site.

Unlimited Views

No view caps on any plan, free or paid. Show your BBB reviews on as many pages as you like with no per-domain fees.

No Plugin Bloat

Pure HTML embed runs in Gutenberg and Classic Editor. No plugin to install, update, or break on the next WordPress core release.

Auto-Sync with BBB

New BBB reviews appear on your site automatically. No manual refresh, no scheduled tasks, no WP-Cron dependency.

What makes a BBB widget different from a Google review widget?

BBB customer reviews are a native 1–5 star system. Knowing how they differ from BBB's A+-to-F letter rating, how profile setup works, and how reviews are moderated avoids surprises after you embed.

BBB customer reviews vs the A+-to-F “BBB rating”

BBB has two separate signals, and this widget shows only one of them. The first is the 1–5 star customer reviews — written by your customers about their experience — with an overall customer-review average; that's what BlooTrue displays. The second is the A+-to-F letter “BBB rating”, which is BBB's own grade for how a business interacts with BBB (complaint history, transparency, time in business, accreditation status) — the widget does not show this letter rating or the accreditation seal. BlooTrue renders each customer review exactly as stars: a 5-star review shows 5 stars, a 3-star review shows 3, and the header shows your real BBB customer-review average and count. The header rating always comes from BBB's own published customer-review aggregate, never from averaging the individual cards on screen.

Where the reviews come from and how often they refresh

BlooTrue fetches the publicly-visible customer reviews from your BBB business profile on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls BBB directly, so visitor traffic to your page doesn't depend on BBB being reachable, and the widget loads instantly from cache. Only reviews that are public on your profile are included. Each review keeps its reviewer name, star rating, and text, and links back to your BBB business profile.

Accreditation, profile setup, and what shows up in the widget

You do not need to be a BBB Accredited Business to use this widget — it works with any public BBB business profile, accredited or not. Reviews only appear if your profile is public and has customer reviews. If your profile is brand new or has zero reviews, there's nothing for the widget to import yet — it will populate as soon as your first public customer review lands. Once your profile has reviews, the widget shows whatever is public: no more, no less. If a review disappears from your widget after a sync, it almost always means the customer deleted it or BBB removed it — the widget simply follows your profile's public state.

Moderation, review guidelines, and attribution

BBB moderates customer reviews under its review guidelines and removes spam, fraudulent submissions, and content that violates its policies. Because BlooTrue reads only your profile's public reviews, the widget automatically reflects those removals on the next sync — you never display content BBB has already taken down. Every card keeps the BBB mark and the reviewer's name, and clicking a review links back to your BBB business profile, so attribution stays intact. BlooTrue never fabricates a rating: an empty star-only review (a star rating with no written text) is still shown as a real review, and the header number is always BBB's own customer-review aggregate.

BBB tips for WordPress

The BBB mark must remain visible inside the widget — do not override it with CSS in your WordPress theme.
If your theme uses Gutenberg, paste the embed snippet inside an HTML block (not a Shortcode block) so the BBB reviews load on first render.
For WooCommerce product pages, the BBB widget works alongside Google review widgets on the same product without breaking either one.

Want more on BBB itself? See the BBB widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue on WordPress?

Takes less than a minute. No coding, no plugin install.

Paste Your BBB profile URL (Above)

Scroll up and paste your BBB business profile URL (e.g.bbb.org/./profile/your-business) into the configurator. Your real BBB reviews load automatically into the live preview.

Takes 30 seconds. No sign-up required to see the preview.

Customize the Look

Pick one of 100+ styles (Slider, Marquee, Grid, List, Masonry, Badge, Compact Badge), choose light or dark theme, set your accent color, and toggle reviewer names / dates / profile images on or off. Everything updates in real time.

Copy the Embed Code

Click Copy Code. The embed is a single HTML snippet — no WordPress plugin, no external scripts to whitelist.

Paste into WordPress

Gutenberg (Block Editor): In your page or post editor, click the + button → search for "Custom HTML" → paste the code into the block → click Preview to verify → Publish.

Classic Editor: Switch to the Text tab (not Visual), paste the code where you want the widget to appear, then switch back to Visual and click Update.

Sidebars / Footers: Appearance → Widgets → drag the Custom HTML widget to your sidebar or footer area → paste → Save.

BBB reviews auto-sync every 24 hours — no further WordPress maintenance needed.

How does BlooTrue compare to the BBB review snippet and Elfsight on WordPress?

Why WordPress users pick BlooTrue for BBB

Feature	BlooTrue	BBB review snippet	Elfsight
Works with any public BBB business profile		Public listings
Widget view caps	None		200/mo
No WordPress plugin required			—
100+ widget styles		Badge only
SEO rich snippets (JSON-LD) built-in		—	Paid tier
Custom accent colors on free plan		—	—
Widgets pricing	$7/mo	Free	$12/mo

Need a detailed comparison? View full comparison

Pricing and feature data as of June 2026. BBB's customer reviews are documented in BBB's official customer-reviews overview; Elfsight pricing from Elfsight's official pricing page.

Frequently Asked Questions

Is the BlooTrue BBB widget free for WordPress?▼

Yes, BlooTrue is completely free for WordPress. No sign-up required to preview, no plugin needed, and BlooTrue never caps widget views on any plan, free or paid. The free plan shows BBB reviews with BlooTrue branding in the footer.

Do I need BBB Accreditation to embed reviews on WordPress?▼

No. BlooTrue works with any public BBB business profile. You do not need BBB Accreditation. Just paste your bbb.org/./profile/your-business URL into the configurator.

Do I need a WordPress plugin to use BlooTrue?▼

No. BlooTrue uses a pure HTML embed that works in Gutenberg's Custom HTML block, the Classic Editor's Text tab, and the Custom HTML sidebar/footer widget. No plugin to install, configure, or update.

Will the BlooTrue BBB widget slow down my WordPress site?▼

No. The widget loads asynchronously after your page content, so it never blocks rendering. The script is under 20KB and reviews are served from a CDN cache. Typical load impact is under 50ms — well within Core Web Vitals thresholds.

Does it work on WordPress.com or only self-hosted WordPress?▼

Self-hosted WordPress works perfectly. WordPress.com Business plan and above also allow custom HTML and work fine. The free WordPress.com plan strips script tags for security — the widget will not load there. Upgrade to a paid WordPress.com plan or migrate to self-hosted WordPress (wordpress.org) to use the widget.

Can I customize the widget to match my WordPress theme?▼

Yes. The widget supports light and dark themes, 8 preset accent colors plus a free custom hex picker, two card layouts (reviewer-first or review-first), and toggles for reviewer names, dates, review text, and profile images. The outer background is transparent, so it blends with any WordPress theme automatically.