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Free BBB Review Widgets for WordPress

Embed BBB reviews on any WordPress page in 60 seconds — Custom HTML block, paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on WordPress · free forever, no plugin needed · installs via the Custom HTML block · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on WordPress? All review widgets for WordPress

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to WordPress

Connect your BBB profile in BlooTrue, pick a style, then paste one embed code into the Custom HTML block on WordPress and publish. Self-hosted WordPress: every plan. WordPress.com: custom embed code requires the Business plan or higher.

  1. 1

    Open the page or post in the WordPress block editor.

  2. 2

    Add a Custom HTML block where the reviews should appear (Classic editor: use the Text tab).

  3. 3

    Paste the BlooTrue embed code into the block.

  4. 4

    Update/Publish the page — the widget renders on the live site.

In the Classic editor paste into the Text tab, not Visual — the visual editor rewrites script tags. The block editor previews the widget correctly.

Where the Code Goes on WordPress

In the WordPress block editor the embed sits in a Custom HTML block, which you can drop anywhere in a post, page, or block-based template.

The block has a Preview tab that renders the widget inside the editor, and it takes the width of its container and grows to fit the reviews. In the Classic editor you must paste on the Text tab, because the Visual tab rewrites script tags. Caching and security plugins are the WordPress-specific catch: a page cache can hold the old HTML until purged, and script-minifying optimizers can break the snippet.

If the widget does not show on WordPress

  • Widget missing on the live site but visible in the editor usually means a caching plugin. Purge the page cache and reload the page.
  • If the script tag vanished after saving in the Classic editor, you pasted on the Visual tab. Switch to Text and paste again.
  • A blank block on WordPress.com below the Business plan is the plan limit on custom embed code, not a widget problem.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: WordPress: Custom HTMLBBB: Frequently asked questions about customer reviews

BBB Review Widget for WordPress — Free, No Plugin

Embed BBB reviews on any WordPress page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the Custom HTML block. Self-hosted WordPress: every plan. WordPress.com: custom embed code requires the Business plan or higher.

Where BBB reviews help most on WordPress

Many local businesses run WordPress sites that have grown over the years: a services menu, a blog, a page per location.

Put the BBB widget on the home page under the hero, on each service page above the call to action, and on the contact page beside the form. Blog posts bring in readers with a problem, a leaking tap or a cracked tooth, and a compact widget at the end of the post next to a Book now link turns some of them into customers. After pasting, check the site's caching or optimisation settings; some of them delay scripts, and the widget then appears late or only after a refresh.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on WordPress — FAQ

Is the BlooTrue BBB review widget free for WordPress?
Yes. BlooTrue is completely free to embed BBB reviews on WordPress. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on WordPress?
Open the page or post in the WordPress block editor. Add a Custom HTML block where the reviews should appear (Classic editor: use the Text tab). Paste the BlooTrue embed code into the block. Update/Publish the page — the widget renders on the live site. Self-hosted WordPress: every plan. WordPress.com: custom embed code requires the Business plan or higher.
Anything specific to WordPress worth knowing before I embed?
In the Classic editor paste into the Text tab, not Visual — the visual editor rewrites script tags. The block editor previews the widget correctly.
Where should I place BBB reviews on WordPress for the biggest lift?
Homepage below the hero and on a dedicated testimonials page — WordPress themes almost always have a widget-ready section for both.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching WordPress again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

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Free BBB Review Widget