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Free BBB Review Widgets for Webflow

Embed BBB reviews on any Webflow page in 60 seconds — Embed element, paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on Webflow · free forever, no plugin needed · installs via the Embed element · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Webflow? All review widgets for Webflow

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to Webflow

Connect your BBB profile in BlooTrue, pick a style, then paste one embed code into the Embed element on Webflow and publish. Publishing custom-code embeds to a custom domain requires a paid Webflow site plan.

  1. 1

    Open the project in the Webflow Designer.

  2. 2

    Drag an Embed element from Add panel → Components into the layout.

  3. 3

    Paste the BlooTrue embed code and save & close.

  4. 4

    Publish — the widget renders on the published site.

The Designer canvas shows a placeholder for custom embeds — use the published site (or preview) to judge the final layout.

Where the Code Goes on Webflow

Webflow takes the snippet in an Embed element dragged from the Add panel's Components group; paste into the code window and click Save & Close.

On the Designer canvas the element shows a custom-code placeholder, so use the published site to judge layout. The Embed is a normal block element: set its width, margins and position with the Style panel, and the reviews determine its height on the published page. Each Embed is limited to 10,000 characters, which the one-line snippet fits easily, and it can sit in a Collection page template so every CMS page gets it.

If the widget does not show on Webflow

  • The Designer canvas never renders the Embed; if you only see the custom-code placeholder, publish and open the live URL before changing anything.
  • If the widget does not appear on your custom domain, check the site plan: publishing custom-code Embeds to a custom domain needs a paid Webflow site plan.
  • Reviews overlapping the next section usually means a fixed height was set on the Embed in the Style panel; clear it and let the content size it.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Webflow: Custom code embedBBB: Frequently asked questions about customer reviews

BBB Review Widget for Webflow — Free, No Plugin

Embed BBB reviews on any Webflow page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the Embed element. Publishing custom-code embeds to a custom domain requires a paid Webflow site plan.

Where BBB reviews help most on Webflow

Local businesses on Webflow are often studios, salons, photographers and small shops whose site is mostly images.

On pages like that the BBB widget should read as part of the design: one row after the portfolio or gallery, in a style that matches the site's colours, followed by the booking or contact button. Clients choosing a stylist or a photographer look at the work first and then check that other people were happy, so that order matters. A single-page site needs only one placement. If you keep a separate booking page, a compact badge beside the calendar helps the visitor who skipped straight to it.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on Webflow — FAQ

Is the BlooTrue BBB review widget free for Webflow?
Yes. BlooTrue is completely free to embed BBB reviews on Webflow. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Webflow?
Open the project in the Webflow Designer. Drag an Embed element from Add panel → Components into the layout. Paste the BlooTrue embed code and save & close. Publish — the widget renders on the published site. Publishing custom-code embeds to a custom domain requires a paid Webflow site plan.
Anything specific to Webflow worth knowing before I embed?
The Designer canvas shows a placeholder for custom embeds — use the published site (or preview) to judge the final layout.
Where should I place BBB reviews on Webflow for the biggest lift?
A dedicated 'Wall of love' section — Webflow marketing sites convert best with reviews above the pricing anchor.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching Webflow again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Ready to Put BBB Reviews on Your Webflow Pages?

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Free BBB Review Widget