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BBB Review Widget for Blogger — Free, Fills BBB's Embed Gap

BlooTrue's BBB Review Widget for Blogger is a free embed that displays your BBB reviews on any Blogger blog (.blogspot.com or custom-domain) via the Layout HTML/JavaScript gadget or by switching a post to HTML view. BBB does not provide an official embed widget for merchants — its Fusion API is gated for partner apps. The Blogger HTML/JavaScript Layout gadget is the cleanest way to surface a free BBB business profile's reviews on a blog, and BlooTrue fills that gap by pulling reviews from any public BBB business page and turning them into a paste-ready Blogger embed. The Blogger free plan supports this fully — there is no upgrade, no premium tier, and no third-party Blogger app store install because Blogger has no marketplace. The Layout gadget approach places the widget sitewide (sidebar / footer / header) in one paste and avoids the editor-state quirk where Bloggers Compose view can auto-escape pasted HTML when you toggle back from HTML view. The inline post-HTML approach is for cases where you only want reviews to appear inside one specific article — paste while in HTML view, save from HTML view, then view the live post. Schema.org Review + AggregateRating JSON-LD is added on top of Bloggers stock theme schema (Article, BlogPosting) — cleanly, without conflict — giving your blog two independent structured-data signals on the same page.

How to embed BBB reviews on Blogger in 60 seconds

  1. Paste your BBB business profile URL (bbb.org/./profile/your-business-slug) into the configurator above.
  2. Pick a widget style and customize colors, theme, and layout.
  3. Click Copy Code to get the one-line HTML embed.
  4. Sitewide: open blogger.com → Layout, click Add a Gadget, choose HTML/JavaScript, paste the embed code, and click Save.
  5. Inline post: open Posts → Edit, switch from Compose to HTML view, paste in the post body, save and view from HTML view directly.

Why doesn't BBB have an official embed for Blogger?

BBB's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than as a merchant self-service product. BBB does not publish a paste-ready embed widget the way Google publishes Place Cards. Third-party widgets pasted into Bloggers HTML/JavaScript Layout gadget are the standard way Blogger blogs surface their BBB reviews — BlooTrue is the free option in that category.

no code neededunlimited viewsfree forever

Free BBB Review Widgets for Blogger

Embed BBB reviews on any Blogger blog in 60 seconds — Layout HTML/JavaScript gadget for sitewide placement or a post in HTML view for inline. BBB has no official embed; BlooTrue is the cleanest way to surface a free BBB business profile on Blogger.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on Blogger · fills BBB's missing embed gap · no Blogger app store (Blogger has none) · Layout gadget or Post HTML view · no BBB API key required · schema.org markup on top of stock theme

Last updated

SEO + AI schema · paid plans

Get golden stars in Google search results

On paid plans, every BlooTrue widget injects schema.org Review + AggregateRating JSON-LD straight into your page — so Google and AI answer engines can read your ratings and reviews as structured data, and your pages become eligible for star-rating rich snippets. (Google treats a business's own reviews on its own site as "self-serving" and doesn't guarantee stars for them — product/service reviews are the most reliably eligible; either way your reviews become machine-readable for search and AI.)

google.com/search?q=your+business
Your Businesshttps://yourbusiness.com › reviews

Your Business — Trusted by 500+ Happy Customers

See what 127 verified customers are saying — read real Google reviews, ratings, and detailed feedback about our services, pricing, and team.

4.9
(127)
This is what your customers see when they Google you — powered by BlooTrue's JSON-LD.
  • Zero config — it just works

    The moment you embed a BlooTrue widget, JSON-LD markup is injected automatically. No extra tags, no developer time.

  • Google Rich Results valid

    Every field follows Google's current structured-data guidelines — LocalBusiness, AggregateRating, and Review — so it passes the Rich Results Test out of the box.

  • Standalone schema endpoint Paid plans

    For star ratings to appear under your parent page's blue link in Google, search engines need the schema on the parent page itself — iframe-embedded schema is not propagated to the host page. Paid plans expose a JSON-LD endpoint per widget that you drop into your<head>for SERP rich snippets on product, landing, or legacy pages. Schema markup is a paid feature: free-plan widgets display your reviews but don't emit JSON-LD, so free pages aren't eligible for rich snippets.

What gets injected automaticallylive
<script type="application/ld+json">
{
  "@type": "LocalBusiness",
  "name": "Your Business",
  "aggregateRating": {
    "ratingValue": "4.9",
    "reviewCount": "127"
  }
}
</script>

Star-snippet visibility is ultimately decided by Google — valid schema is a prerequisite, not a guarantee. BlooTrue ships the markup; Google decides which queries get stars. For SERP rich snippets to appear under your parent page's link, the schema must be served on the parent page itself — that's what the standalone JSON-LD endpoint (paid plans) is for. Schema markup is a paid feature, so free-plan widgets display your reviews but don't emit JSON-LD. Independent studies find pages with valid review schema see materially higher click-through rates than plain listings.

Install guides

Same BBB widget, platform-specific install guide. Pick where your blog lives.

WordPress

Gutenberg block, Classic Editor, or sidebar widget. No plugin.

View install guide

Shopify

Drop into any theme section or product page. Works on all plans.

View install guide

BigCommerce

Paste into a Web Page's HTML view or Page Builder HTML widget.

View install guide

Joomla

Drop into a Custom HTML module. Works with Joomla 3, 4, and 5.

View install guide

Drupal

Custom Block (Full HTML format) or Layout Builder. Works on Drupal 7–11.

View install guide

GoDaddy

Drag the HTML section into your GoDaddy Website Builder page.

View install guide

Google Sites

Insert → Embed → Embed code on the new Google Sites.

View install guide

Weebly

Drag the Embed Code element onto the page in Weebly's editor.

View install guide

Webnode

Drag the HTML widget into your Webnode page editor.

View install guide

Jimdo

Add a Widget/HTML element. Works on Jimdo Creator and Jimdo Dolphin.

View install guide

Duda

Drag the HTML widget from the sidebar in the Duda editor.

View install guide

Notion

Embed via /embed → wrap the HTML in a CodePen / JSBin URL.

View install guide

Canva

Use Canva Sites' Embed app — paste the HTML snippet.

View install guide

OpenCart

Information page Source view, or HTML Content module via Layouts.

View install guide

PrestaShop

Built-in HTML Block module — works on PrestaShop 1.7 and 8.x.

View install guide

Ecwid

Storefront editor Code element, or paste on the host page (Wix/WP).

View install guide

Big Cartel

Custom Page HTML view, or theme code injection on Diamond plan.

View install guide

Lightspeed

Lightspeed eCom Custom Code, or paste in a Page Source view.

View install guide

Jumpseller

Custom Page HTML view, or paste into theme.liquid in the theme editor.

View install guide

iFrame

Generic iframe wrapper — for locked-down CMSes that strip <script> tags.

View install guide

Wix

Wix Editor HTML Embed element. 60-second install, free plan supported.

View install guide

Squarespace

Code Block, 60 seconds. Works on Personal and Business plans.

View install guide

Webflow

Embed element inside any section. CMS collection compatible.

View install guide

Framer

Code Override or HTML embed. Plays nicely with Framer Motion.

View install guide

WooCommerce

Custom HTML block on any shop, product, or landing page. No plugin.

View install guide

Elementor

Drag the HTML widget into any section — works on free Elementor.

View install guide

Divi

Add a Code module anywhere in the Divi Builder — front or back end.

View install guide

Square Online

Add an Embed code section in the Square Online site editor.

View install guide

Magento

CMS block or page via the Magento / Adobe Commerce admin.

View install guide

Wix Studio

Embed element in the Wix Studio editor — agency and client sites.

View install guide

Hostinger

Embed code element in Hostinger Website Builder. AI sites too.

View install guide

Carrd

Embed element on any Carrd one-pager — needs Pro Standard.

View install guide

GoHighLevel

Custom JS/HTML element in the funnel or website builder.

View install guide

ClickFunnels

Custom JS/HTML element on any page or funnel step.

View install guide

Showit

Embed Code widget on the design canvas — desktop and mobile.

View install guide

Kajabi

Custom Code block in any page or landing page section.

View install guide

HubSpot

Embed / HTML module in the page editor — CMS free tier included.

View install guide

Systeme.io

Drag a Raw HTML element into any funnel or site page. Works on the free plan.

View install guide

Leadpages

Drag the HTML widget onto your landing page and paste. No code needed.

View install guide

Unbounce

Custom HTML element in Classic, Custom Code block in Smart Builder.

View install guide

Kartra

Add a Custom Code (HTML) component in the Kartra page builder.

View install guide

Instapage

Add an HTML widget in the Instapage builder and paste the embed.

View install guide

Teachable

Add a Custom HTML block in the Teachable page editor.

View install guide

Thinkific

Text & Media section → code view → paste. Renders on the live page.

View install guide

Podia

Add a custom code / embed section in the Podia site editor.

View install guide

Bubble

Drag an HTML element onto any page in the Bubble editor.

View install guide

Tilda

Add the T123 HTML code block and paste. Renders on the published page.

View install guide

Strikingly

App Store & HTML section → HTML app → paste (Pro plan and up).

View install guide

Odoo

Drag the Embed Code building block into any Odoo website page.

View install guide

Durable

Add a Custom Code block in the Durable editor and paste.

View install guide

10Web

Elementor HTML widget — 10Web runs on WordPress + Elementor.

View install guide

SITE123

Custom Code page type (or Settings → Plugins custom code).

View install guide

IONOS

Content → Elements → HTML Module (not on every plan).

View install guide

Zoho Sites

Drag the Code Snippet element onto any page and paste.

View install guide

Softr

Blocks → Static → Custom code (Basic plan and above).

View install guide

Looking for a different review source? See all BBB widgets

Setting this up on a different platform? See all BBB review widgets

Why Use BlooTrue for BBB on Blogger?

The cleanest free way to put BBB reviews on your Blogger blog — BBB itself doesn't offer an embed, and Blogger has no third-party app store.

Fills BBB's Missing Embed

BBB doesn't publish an official embed widget for merchants. The Blogger HTML/JavaScript Layout gadget is the cleanest way to surface a free BBB business profile's reviews — BlooTrue is the paste-and-go widget that fills that gap.

No Blogger App Store Install

Blogger has no third-party app marketplace. BlooTrue is a pure HTML embed — paste into the Layout HTML/JavaScript gadget or into a post via HTML view. No install pipeline to navigate.

Sitewide via Layout, or Inline Per-Post

The Layout gadget approach shows your BBB reviews on every blog page (sidebar / footer / header) in one paste. Or paste inline inside a single post via the editors HTML view.

No BBB API Key Required

Works with any public BBB business profile. No BBB Fusion application, no API quotas, no business-level claim required.

What makes a BBB widget different from a Google review widget?

BBB customer reviews are a native 1–5 star system. Knowing how they differ from BBB's A+-to-F letter rating, how profile setup works, and how reviews are moderated avoids surprises after you embed.

BBB customer reviews vs the A+-to-F “BBB rating”

BBB has two separate signals, and this widget shows only one of them. The first is the 1–5 star customer reviews — written by your customers about their experience — with an overall customer-review average; that's what BlooTrue displays. The second is the A+-to-F letter “BBB rating”, which is BBB's own grade for how a business interacts with BBB (complaint history, transparency, time in business, accreditation status) — the widget does not show this letter rating or the accreditation seal. BlooTrue renders each customer review exactly as stars: a 5-star review shows 5 stars, a 3-star review shows 3, and the header shows your real BBB customer-review average and count. The header rating always comes from BBB's own published customer-review aggregate, never from averaging the individual cards on screen.

Where the reviews come from and how often they refresh

BlooTrue fetches the publicly-visible customer reviews from your BBB business profile on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls BBB directly, so visitor traffic to your page doesn't depend on BBB being reachable, and the widget loads instantly from cache. Only reviews that are public on your profile are included. Each review keeps its reviewer name, star rating, and text, and links back to your BBB business profile.

Accreditation, profile setup, and what shows up in the widget

You do not need to be a BBB Accredited Business to use this widget — it works with any public BBB business profile, accredited or not. Reviews only appear if your profile is public and has customer reviews. If your profile is brand new or has zero reviews, there's nothing for the widget to import yet — it will populate as soon as your first public customer review lands. Once your profile has reviews, the widget shows whatever is public: no more, no less. If a review disappears from your widget after a sync, it almost always means the customer deleted it or BBB removed it — the widget simply follows your profile's public state.

Moderation, review guidelines, and attribution

BBB moderates customer reviews under its review guidelines and removes spam, fraudulent submissions, and content that violates its policies. Because BlooTrue reads only your profile's public reviews, the widget automatically reflects those removals on the next sync — you never display content BBB has already taken down. Every card keeps the BBB mark and the reviewer's name, and clicking a review links back to your BBB business profile, so attribution stays intact. BlooTrue never fabricates a rating: an empty star-only review (a star rating with no written text) is still shown as a real review, and the header number is always BBB's own customer-review aggregate.

BBB tips for Blogger

  • Blogger's HTML/JavaScript gadget renders the BBB widget — paste the snippet inside the gadget and save.
  • If you embed the BBB widget inside a Blogger post, the widget appears in the post body only (not in the post excerpt on archive pages).
  • BBB's widget loads after Blogger's post-loaded JavaScript so it never conflicts with Blogger's sharing buttons.

Want more on BBB itself? See the BBB widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue BBB on Blogger?

Two placement modes, both under a minute. No coding, no app install, no BBB API key.

1

Build Your Widget (Above)

Scroll up and use the configurator on this page. Paste your BBB business profile URL (e.g. bbb.org/./profile/your-business-slug) and your real reviews load automatically into the live preview.

No sign-up, no BBB API key, no business-level claim required.

2

Customize the Look

Pick one of 100+ styles (Slider, Marquee, Grid, List, Masonry, Badge, Compact Badge), choose light or dark theme, set your accent color, and toggle reviewer names / dates / profile images on or off.

3

Copy the Embed Code

Click Copy Code. The embed is a single HTML snippet — no Blogger app install (Blogger has no app store), no theme-XML edits.

4

Paste into Blogger — Two Placement Modes

Sitewide (Layout HTML/JavaScript gadget — recommended): In your Blogger dashboard, open Layout. Click Add a Gadget in the sidebar, footer, or header region. From the gadget list pick HTML/JavaScript. Paste the embed code into the content box (you can leave the title blank or set one like "See us on BBB"), and click Save. Your BBB reviews now appear on every page of the blog.

Inline (single post via HTML view): Open Posts → Edit on the post you want to add reviews to. In the editor toolbar, find the Compose / HTML view toggle in the top-left and switch to HTML view. Paste the embed code where you want the widget to appear in the post body. Click Save or Publish directly from HTML view, then view the live post.

Blogger quirk to know: The Compose view sometimes auto-escapes HTML when you switch back to it from HTML view — only sometimes, which makes it confusing. The safe pattern is: stay in HTML view after pasting, save / publish from HTML view, view the post to confirm the widget renders, and only then optionally switch back to Compose. The Layout gadget approach above does not have this issue because gadgets do not have a Compose mode.

Reviews auto-sync from BBB every 24 hours.

How BlooTrue Compares to Other BBB-on-Blogger Options

BBB doesn't offer an embed and Blogger has no app store. Here's how BlooTrue compares to the next-best paths.

OptionBlooTrueBBB officialPaid widget services
Free BBB embed available
Higher tier
No widget view caps
No BBB API key needed
Sometimes
Pastes into Blogger Layout gadget
Sometimes
Custom layouts and accent colors
Limited
SEO rich snippets (JSON-LD)
Paid tier
Pricing for full features$7/moN/A$15+/mo

Frequently Asked Questions

Is the BlooTrue BBB widget free for Blogger?

Yes. BlooTrue is completely free for Blogger. Blogger itself is free, and BlooTrue adds no fee on top — no app install (Blogger has no third-party app store), no monthly cost, unlimited widget views, no sign-up required to preview. The free plan shows your BBB reviews with BlooTrue branding in the footer.

What is the difference between Layout placement and Post-HTML placement on Blogger?

Layout placement uses Bloggers built-in HTML/JavaScript gadget (Layout → Add a Gadget → HTML/JavaScript) and shows the widget sitewide in a region you choose — sidebar, footer, header. Post-HTML placement pastes the embed inside a single blog post by switching the post editor from Compose to HTML view. Use Layout when you want every visitor to see your BBB reviews on every page; use Post HTML when you only want reviews to appear inside one specific article.

Why does my BBB embed disappear after I switch back to Compose view?

Bloggers Compose view sometimes auto-escapes HTML when you switch back from HTML view — converting your <script> and <div> tags into plain text. It does this only sometimes, which makes the bug confusing. Fix: stay in HTML view after pasting, save / publish from HTML view, then view the live post. The Layout HTML/JavaScript gadget approach avoids this issue entirely because gadgets do not have a Compose mode.

Does BBB offer its own embed widget for Blogger?

No. BBB does not provide an official embed widget for businesses to display their reviews on a Blogger blog. BBB's Fusion API is gated and primarily intended for partner apps, not merchant self-embeds. The HTML/JavaScript Layout gadget is the cleanest way to surface a free BBB business profile's reviews on Blogger — BlooTrue fills that gap by pulling reviews from any public BBB business page and turning them into a paste-ready embed.

Do I need a BBB API key or BBB Fusion access?

No. BlooTrue works with any public BBB business profile — no BBB API key, no BBB Fusion application, no business-level claim required. Just paste your bbb.org/./profile/your-business-slug URL into the configurator on this page.

Does BlooTrue work on .blogspot.com and Blogger custom domains? Compatible with Contempo, Soho, Emporio?

Yes to both. The widget is a pure client-side HTML embed and works identically whether your blog lives at yourname.blogspot.com or on a custom domain mapped through Blogger Settings. It works in every Blogger theme — modern themes (Contempo, Soho, Emporio, Notable), classic themes (Simple, Picture Window, Awesome Inc., Watermark, Ethereal, Travel, Dynamic Views), and any custom XML theme.

Will the widget slow down my Blogger blog or hurt SEO?

No on both. The widget loads asynchronously, the script is under 20KB, and reviews are served from a CDN cache. Typical Largest Contentful Paint impact is under 50ms. For SEO, BlooTrue layers schema.org Review and AggregateRating JSON-LD on top of Bloggers stock theme schema (Article, BlogPosting) — cleanly, without conflict — making your Blogger pages eligible for star rich snippets in Google search.

Ready to Display Your BBB Reviews on Blogger?

Build your free widget in 60 seconds. No credit card, no app install, no BBB API key.

Build Your Widget
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Also embed reviews from other platforms on Blogger

Same Blogger install process — different review source. All widgets are free to start.