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Free BBB Review Widgets for Blogger

Embed BBB reviews on any Blogger blog in 60 seconds — Layout HTML/JavaScript gadget for sitewide placement or a post in HTML view for inline. BBB has no official embed; BlooTrue is the cleanest way to surface a free BBB business profile on Blogger.

Key facts: 60-second install on Blogger · fills BBB's missing embed gap · no Blogger app store (Blogger has none) · Layout gadget or Post HTML view · no BBB API key required · schema.org markup on top of stock theme

Last updated September 16, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Star ratings in search results, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Google reviews as structured data. The free plan shows the reviews without the schema. See how the schema works

Install guides

Same BBB widget, platform-specific install guide. Pick where your blog lives.

Looking for a different review source? See all BBB widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Blogger? All review widgets for Blogger

Why Use BlooTrue for BBB on Blogger?

The cleanest free way to put BBB reviews on your Blogger blog — BBB itself doesn't offer an embed, and Blogger has no third-party app store.

Fills BBB's Missing Embed

BBB doesn't publish an official embed widget for merchants. The Blogger HTML/JavaScript Layout gadget is the cleanest way to surface a free BBB business profile's reviews — BlooTrue is the paste-and-go widget that fills that gap.

No Blogger App Store Install

Blogger has no third-party app marketplace. BlooTrue is a pure HTML embed — paste into the Layout HTML/JavaScript gadget or into a post via HTML view. No install pipeline to navigate.

Sitewide via Layout, or Inline Per-Post

The Layout gadget approach shows your BBB reviews on every blog page (sidebar / footer / header) in one paste. Or paste inline inside a single post via the editors HTML view.

No BBB API Key Required

Works with any public BBB business profile. No BBB Fusion application, no API quotas, no business-level claim required.

What makes a BBB widget different from a Google review widget?

BBB customer reviews are a native 1–5 star system. Knowing how they differ from BBB's A+-to-F letter rating, how profile setup works, and how reviews are moderated avoids surprises after you embed.

BBB customer reviews vs the A+-to-F “BBB rating”

BBB has two separate signals, and this widget shows only one of them. The first is the 1–5 star customer reviews — written by your customers about their experience — with an overall customer-review average; that's what BlooTrue displays. The second is the A+-to-F letter “BBB rating”, which is BBB's own grade for how a business interacts with BBB (complaint history, transparency, time in business, accreditation status) — the widget does not show this letter rating or the accreditation seal. BlooTrue renders each customer review exactly as stars: a 5-star review shows 5 stars, a 3-star review shows 3, and the header shows your real BBB customer-review average and count. The header rating always comes from BBB's own published customer-review aggregate, never from averaging the individual cards on screen.

Where the reviews come from and how often they refresh

BlooTrue fetches the publicly-visible customer reviews from your BBB business profile on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls BBB directly, so visitor traffic to your page doesn't depend on BBB being reachable, and the widget loads instantly from cache. Only reviews that are public on your profile are included. Each review keeps its reviewer name, star rating, and text, and links back to your BBB business profile.

Accreditation, profile setup, and what shows up in the widget

You do not need to be a BBB Accredited Business to use this widget — it works with any public BBB business profile, accredited or not. Reviews only appear if your profile is public and has customer reviews. If your profile is brand new or has zero reviews, there's nothing for the widget to import yet — it will populate as soon as your first public customer review lands. Once your profile has reviews, the widget shows whatever is public: no more, no less. If a review disappears from your widget after a sync, it almost always means the customer deleted it or BBB removed it — the widget simply follows your profile's public state.

Moderation, review guidelines, and attribution

BBB moderates customer reviews under its review guidelines and removes spam, fraudulent submissions, and content that violates its policies. Because BlooTrue reads only your profile's public reviews, the widget automatically reflects those removals on the next sync — you never display content BBB has already taken down. Every card keeps the BBB mark and the reviewer's name, and clicking a review links back to your BBB business profile, so attribution stays intact. BlooTrue never fabricates a rating: an empty star-only review (a star rating with no written text) is still shown as a real review, and the header number is always BBB's own customer-review aggregate.

BBB tips for Blogger

Blogger's HTML/JavaScript gadget renders the BBB widget — paste the snippet inside the gadget and save.
If you embed the BBB widget inside a Blogger post, the widget appears in the post body only (not in the post excerpt on archive pages).
BBB's widget loads after Blogger's post-loaded JavaScript so it never conflicts with Blogger's sharing buttons.

Want more on BBB itself? See the BBB widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue BBB on Blogger?

Two placement modes, both under a minute. No coding, no app install, no BBB API key.

Build your widget on this page

Use the BlooTrue builder on this page. Paste your BBB business profile URL (e.g. bbb.org/./profile/your-business-slug) and your real reviews load automatically into the live preview.

No sign-up, no BBB API key, no business-level claim required.

Customize the Look

Pick one of 100+ styles (Slider, Marquee, Grid, List, Masonry, Badge, Compact Badge), choose light or dark theme, set your accent color, and toggle reviewer names / dates / profile images on or off.

Copy the Embed Code

Publish and copy the embed code. The embed is a single HTML snippet — no Blogger app install (Blogger has no app store), no theme-XML edits.

Paste into Blogger — Two Placement Modes

Sitewide (Layout HTML/JavaScript gadget — recommended): In your Blogger dashboard, open Layout. Click Add a Gadget in the sidebar, footer, or header region. From the gadget list pick HTML/JavaScript. Paste the embed code into the content box (you can leave the title blank or set one like "See us on BBB"), and click Save. Your BBB reviews now appear on every page of the blog.

Inline (single post via HTML view): Open Posts → Edit on the post you want to add reviews to. In the editor toolbar, find the Compose / HTML view toggle in the top-left and switch to HTML view. Paste the embed code where you want the widget to appear in the post body. Click Save or Publish directly from HTML view, then view the live post.

Blogger quirk to know: The Compose view sometimes auto-escapes HTML when you switch back to it from HTML view — only sometimes, which makes it confusing. The safe pattern is: stay in HTML view after pasting, save / publish from HTML view, view the post to confirm the widget renders, and only then optionally switch back to Compose. The Layout gadget approach above does not have this issue because gadgets do not have a Compose mode.

Reviews auto-sync from BBB every 24 hours.

How BlooTrue Compares to Other BBB-on-Blogger Options

BBB doesn't offer an embed and Blogger has no app store. Here's how BlooTrue compares to the next-best paths.

Option	BlooTrue	BBB official	Paid widget services
Free BBB embed available		—	Higher tier
No widget view caps		—	—
No BBB API key needed		—	Sometimes
Pastes into Blogger Layout gadget		—	Sometimes
Custom layouts and accent colors		—	Limited
SEO rich snippets (JSON-LD)		—	Paid tier
Pricing for full features	$9/mo	N/A	$15+/mo

BBB Review Widget for Blogger — Free, Fills BBB's Embed Gap

BlooTrue's BBB Review Widget for Blogger is a free embed that displays your BBB reviews on any Blogger blog (.blogspot.com or custom-domain) via the Layout HTML/JavaScript gadget or by switching a post to HTML view. BBB does not provide an official embed widget for merchants — its Fusion API is gated for partner apps. The Blogger HTML/JavaScript Layout gadget is the cleanest way to surface a free BBB business profile's reviews on a blog, and BlooTrue fills that gap by pulling reviews from any public BBB business page and turning them into a paste-ready Blogger embed. The Blogger free plan supports this fully — there is no upgrade, no premium tier, and no third-party Blogger app store install because Blogger has no marketplace. The Layout gadget approach places the widget sitewide (sidebar / footer / header) in one paste and avoids the editor-state quirk where Bloggers Compose view can auto-escape pasted HTML when you toggle back from HTML view. The inline post-HTML approach is for cases where you only want reviews to appear inside one specific article — paste while in HTML view, save from HTML view, then view the live post. Schema.org Review + AggregateRating JSON-LD is added on top of Bloggers stock theme schema (Article, BlogPosting) — cleanly, without conflict — giving your blog two independent structured-data signals on the same page.

Why doesn't BBB have an official embed for Blogger?

BBB's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than as a merchant self-service product. BBB does not publish a paste-ready embed widget the way Google publishes Place Cards. Third-party widgets pasted into Bloggers HTML/JavaScript Layout gadget are the standard way Blogger blogs surface their BBB reviews — BlooTrue is the free option in that category.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

Frequently Asked Questions

Can my A+ BBB rating be the number in the widget header?

No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.

I am not BBB accredited, can I still put my BBB reviews on my site?

Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.

Do BBB complaints show up in the review widget?

No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Is the BlooTrue BBB widget free for Blogger?

Yes. BlooTrue is completely free for Blogger. Blogger itself is free, and BlooTrue adds no fee on top — no app install (Blogger has no third-party app store), no monthly cost, unlimited widget views, no credit card. The free plan shows your BBB reviews with BlooTrue branding in the footer.

What is the difference between Layout placement and Post-HTML placement on Blogger?

Layout placement uses Bloggers built-in HTML/JavaScript gadget (Layout → Add a Gadget → HTML/JavaScript) and shows the widget sitewide in a region you choose — sidebar, footer, header. Post-HTML placement pastes the embed inside a single blog post by switching the post editor from Compose to HTML view. Use Layout when you want every visitor to see your BBB reviews on every page; use Post HTML when you only want reviews to appear inside one specific article.

Why does my BBB embed disappear after I switch back to Compose view?

Bloggers Compose view sometimes auto-escapes HTML when you switch back from HTML view — converting your <script> and <div> tags into plain text. It does this only sometimes, which makes the bug confusing. Fix: stay in HTML view after pasting, save / publish from HTML view, then view the live post. The Layout HTML/JavaScript gadget approach avoids this issue entirely because gadgets do not have a Compose mode.

Does BBB offer its own embed widget for Blogger?

No. BBB does not provide an official embed widget for businesses to display their reviews on a Blogger blog. BBB's Fusion API is gated and primarily intended for partner apps, not merchant self-embeds. The HTML/JavaScript Layout gadget is the cleanest way to surface a free BBB business profile's reviews on Blogger — BlooTrue fills that gap by pulling reviews from any public BBB business page and turning them into a paste-ready embed.

Do I need a BBB API key or BBB Fusion access?

No. BlooTrue works with any public BBB business profile — no BBB API key, no BBB Fusion application, no business-level claim required. Just paste your bbb.org/./profile/your-business-slug URL into the BlooTrue builder (pick any style on this page to open it).

Does BlooTrue work on .blogspot.com and Blogger custom domains? Compatible with Contempo, Soho, Emporio?

Yes to both. The widget is a pure client-side HTML embed and works identically whether your blog lives at yourname.blogspot.com or on a custom domain mapped through Blogger Settings. It works in every Blogger theme — modern themes (Contempo, Soho, Emporio, Notable), classic themes (Simple, Picture Window, Awesome Inc., Watermark, Ethereal, Travel, Dynamic Views), and any custom XML theme.

Will the widget slow down my Blogger blog or hurt SEO?

No on both. The widget loads asynchronously, the script is under 20KB, and reviews are served from a CDN cache. Typical Largest Contentful Paint impact is under 50ms. For SEO, BlooTrue layers schema.org Review and AggregateRating JSON-LD on top of Bloggers stock theme schema (Article, BlogPosting) — cleanly, without conflict — making your Blogger pages eligible for star rich snippets in Google search.