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Free BBB Review Widgets for GoHighLevel

Embed BBB reviews on any GoHighLevel page in 60 seconds — Custom Code element, paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on GoHighLevel · free forever, no plugin needed · installs via the Custom Code element · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

BBB reviews inside GoHighLevel funnels

GoHighLevel is the platform many marketing agencies use to build funnels and booking pages for service clients. BBB reviews suit clients whose buyers want to know a company is established before letting it into their home. On a GHL build, the questions are which step gets the reviews and how to keep them right when funnels are copied.

Which GoHighLevel funnel step should show BBB reviews?

The step where the prospect commits time or a phone number, usually the booking step, rather than an opt-in step that only asks for an email address.

BBB matters most to a buyer deciding whether a firm is safe to invite round, and that worry is sharpest when they pick a slot. A reminder of the rating on the thank-you step also helps people who just booked feel sure about the call.

Can one BBB widget cover several GoHighLevel client accounts?

No. A BBB widget is built from one business profile, so each client's funnel needs a widget made from that client's own BBB page.

Agencies often build one funnel and copy it for the next client. If you do, swap the embed line in the copied Custom Code element before publishing, or the new client's booking step will show the previous client's reviews.

Example

A roofing contractor's estimate funnel

The funnel has a landing step with the offer and a booking step with the calendar. The roofer's BBB widget goes into a Custom Code element above the calendar on the booking step only, and since the company is accredited, BBB's seal sits in its own element beside it. The team checks the live funnel URL on a phone before the ads start.

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on GoHighLevel? All review widgets for GoHighLevel

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to GoHighLevel

Connect your BBB profile in BlooTrue, pick a style, then paste one embed code into the Custom Code element on GoHighLevel and publish.

  1. 1

    Open the funnel step or website page in the GHL builder.

  2. 2

    Drag a Custom Code (HTML) element into the section.

  3. 3

    Paste the BlooTrue embed code.

  4. 4

    Save and publish — the widget renders on the live step.

Preview mode sometimes blocks third-party scripts — judge the widget on the published funnel URL.

Where the Code Goes on GoHighLevel

GoHighLevel places the embed code in a Custom Code (HTML) element dragged into a section of a funnel step or website page in the GHL builder.

The builder canvas may show the element as a box, and Preview mode sometimes blocks third-party scripts, so the published funnel URL is where you judge the widget. The element follows the width of its column and the widget decides its own height. Funnel steps are separate pages, so each step that needs reviews, such as the booking page above the calendar embed, gets its own element.

If the widget does not show on GoHighLevel

  • Blank in GHL Preview mode? Preview can block third-party scripts. Publish the step and open the live funnel URL to check the reviews.
  • Landing step fine, booking step empty? GoHighLevel treats every funnel step as its own page, so the booking step wants a Custom Code element too.
  • If the code shows as text, you used a text element. Replace it with a Custom Code (HTML) element in the same GHL section.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: BBB: Frequently asked questions about customer reviews

BBB Review Widget for GoHighLevel — Free, No Plugin

Embed BBB reviews on any GoHighLevel page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the Custom Code element.

Where BBB reviews help most on GoHighLevel

Contractors, clinics and service businesses build GoHighLevel pages for one offer at a time: a free estimate, a seasonal service, a new-customer special.

The visitor clicked an ad and is comparing you with the next result. Put the BBB widget right under the headline, before the details of the offer, and again beside the booking or estimate form if the page is long. Reviews from neighbours who already hired you answer the question every local ad raises: is this company real, and do they show up. Keep the page's own testimonial section only if it adds something the widget cannot, such as before-and-after photos of the job.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on GoHighLevel — FAQ

Is the BlooTrue BBB review widget free for GoHighLevel?
Yes. BlooTrue is completely free to embed BBB reviews on GoHighLevel. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on GoHighLevel?
Open the funnel step or website page in the GHL builder. Drag a Custom Code (HTML) element into the section. Paste the BlooTrue embed code. Save and publish — the widget renders on the live step.
Anything specific to GoHighLevel worth knowing before I embed?
Preview mode sometimes blocks third-party scripts — judge the widget on the published funnel URL.
Where should I place BBB reviews on GoHighLevel for the biggest lift?
Booking pages above the calendar embed — reviews directly against the time-slot decision.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching GoHighLevel again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Ready to Put BBB Reviews on Your GoHighLevel Pages?

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Free BBB Review Widget