BBB Review Widget for GoHighLevel — Free, Built for Agency Rosters
BlooTrue's BBB Review Widget for GoHighLevel is a free, app-free embed that displays BBB reviews on any GHL website or funnel. The fit is unusually good: GoHighLevel is the platform local-marketing agencies use to manage rosters of small-business clients via sub-accounts — and those rosters skew heavily toward restaurants, salons, contractors, and home-services businesses, exactly the categories whose reviews live on BBB. Yet BBB publishes no official embed widget for merchants (its Fusion API is gated for partner apps like Apple Maps), and GHL's reputation tooling collects and manages reviews rather than rendering BBB reviews on-page. BlooTrue fills the display gap: open the client sub-account's site at Sites → Websites (or Funnels), click + Add Element → Custom JS/HTML, paste the embed, then Save → Publish. One BlooTrue account per client business keeps each widget pulling that client's own BBB business profile. Seven widget styles, light and dark themes, custom accent colors, and SEO rich snippets — schema.org Review + AggregateRating JSON-LD — injected automatically.
How to embed BBB reviews on GoHighLevel in 60 seconds
- Paste the BBB business profile URL (bbb.org/./profile/your-business) into the configurator above.
- Pick a widget style and customize colors, theme, and layout.
- Click Copy Code to get the one-line HTML embed.
- In GHL (or the client sub-account): Sites → Websites or Funnels, open the page in the builder.
- Click + Add Element and choose Custom JS/HTML.
- Paste the embed into the code box, then Save → Publish.
Why doesn't BBB have an official embed?
BBB's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than a merchant self-service product. BBB does not publish a paste-ready embed widget the way Trustpilot publishes TrustBox. For GHL agencies whose client lists are full of BBB-heavy categories, a third-party widget like BlooTrue is the canonical way to surface those reviews on client sites.
